Privacy S Blueprint

The case for taking design seriously in privacy law -- Why design is (almost) everything -- Privacy law's design gap -- Privacy values in design -- Setting boundaries for design -- A toolkit for privacy design -- Social media -- Hide and seek technologies -- The internet of things

Every day, Internet users interact with technologies designed to undermine their privacy. Social media apps, surveillance technologies, and the Internet of things are all built in ways that make it hard to guard personal information. And the law says this is okay because it is up to users to protect themselves--even when the odds are deliberately stacked against them. In Privacy's Blueprint, Woodrow Hartzog pushes back against this state of affairs, arguing that the law should require software and hardware makers to respect privacy in the design of their products. Current legal doctrine treats technology as though it were value-neutral: only the user decides whether it functions for good or ill. But this is not so. As Hartzog explains, popular digital tools are designed to expose people and manipulate users into disclosing personal information. Against the often self-serving optimism of Silicon Valley and the inertia of tech evangelism, Hartzog contends that privacy gains will come from better rules for products, not users. The current model of regulating use fosters exploitation. Privacy's Blueprint aims to correct this by developing the theoretical underpinnings of a new kind of privacy law responsive to the way people actually perceive and use digital technologies. The law can demand encryption. It can prohibit malicious interfaces that deceive users and leave them vulnerable. It can require safeguards against abuses of biometric surveillance. It can, in short, make the technology itself worthy of our trust.--

THE DIGITAL PRIVACY OVERHAUL is a resource workbook designed to guide you through over a dozen proven methods for understanding and controlling the digital portrait that Big Tech has of you! WHAT YOU GET Direct Resources: Over one hundred links to digital privacy options built into Big Tech’s most popular platforms Curated Options: Preferred alternatives to the most commonly used apps, from companies that prioritize user control and privacy Tested Results: Easy tools, tips, and best practices to implement advanced security and limit data collection START TAKING BACK YOUR CONTROL FROM BIG TECH! The Time to Act is NOW.

Privacy is one of the most important concepts of our time, yet it is also one of the most elusive. As rapidly changing technology makes information increasingly available, scholars, activists, and policymakers have struggled to define privacy, with many conceding that the task is virtually impossible. In this concise and lucid book, Daniel J. Solove offers a comprehensive overview of the difficulties involved in discussions of privacy and ultimately provides a provocative resolution. He argues that no single definition can be workable, but rather that there are multiple forms of privacy, related to one another by family resemblances. His theory bridges cultural differences and addresses historical changes in views on privacy. Drawing on a broad array of interdisciplinary sources, Solove sets forth a framework for understanding privacy that provides clear, practical guidance for engaging with relevant issues. Understanding Privacy will be an essential introduction to long-standing debates and an invaluable resource for crafting laws and policies about surveillance, data mining, identity theft, state involvement in reproductive and marital decisions, and other pressing contemporary matters concerning privacy.

This book journeys through the labyrinth of usable privacy, a place where the interplay of privacy and Human-Computer Interaction (HCI) reveals a myriad of challenges, solutions, and new possibilities. Establishing a solid understanding of usable privacy research, practices, and challenges, the book illuminates for readers the often shadowy corridors of such a multifaceted domain and offers guidelines and solutions to successfully traverse the challenging maze. The book does not simply focus on data protection or legislative frameworks but also on what it takes for privacy to be safeguarded, understood, embraced, and easily practiced by all. It begins with a thorough exploration of the background of privacy tools and technologies, the evolution of privacy rules and regulations, and the backdrop upon which this narrative unfolds. After establishing this context, its next important focus is the current state and future directions of the field, including the frontiers of usable privacy research in relation to the Internet of Things (IoT), usability of PETs, and usable privacy for UX and software developers. The book also considers the often-overlooked privacy narratives of marginalized communities and delves into the complexities of user-centric privacy. Readers are provided with a blueprint for addressing these hurdles and establishing pathways for a more privacy-conscious world. The text will be of interest to students studying Computer Science, Information Systems, or Law, as well as researchers and practitioners working in the fields of usable privacy, privacy by design, Privacy-Enhancing Technologies (PETs), or HCI. All will benefit from the book’s central deliberation of a question that echoes through time and technological advancements: why does usable privacy matter?

Preface Corporations that achieve high customer retention and high customer profitability aim for: The right product (or service), to the right customer, at the right price, at the right time, through the right channel, to satisfy the customer's need or desire. Information Technology—in the form of sophisticated databases fed by electronic commerce, point-of-sale devices, ATMs, and other customer touch points—is changing the roles of marketing and managing customers. Information and knowledge bases abound and are being leveraged to drive new profitability and manage changing relationships with customers. The creation of knowledge bases, sometimes called data warehouses or Info-Structures, provides profitable opportunities for business managers to define and analyze their customers' behavior to develop and better manage short- and long-term relationships. Relationship Technology will become the new norm for the use of information and customer knowledge bases to forge more meaningful relationships. This will be accomplished through advanced technology, processes centered on the customers and channels, as well as methodologies and software combined to affect the behaviors of organizations (internally) and their customers/channels (externally). We are quickly moving from Information Technology to Relationship Technology. The positive effect will be astounding and highly profitable for those that also foster CRM. At the turn of the century, merchants and bankers knew their customers; they lived in the same neighborhoods and understood the individual shopping and banking needs of each of their customers. They practiced the purest form of Customer Relationship Management (CRM). With mass merchandising and franchising, customer relationships became distant. As the new millennium begins, companies are beginning to leverage IT to return to the CRM principles of the neighborhood store and bank. The customer should be the primary focus for most organizations. Yet customer information in a form suitable for marketing or management purposes either is not available, or becomes available long after a market opportunity passes, therefore CRM opportunities are lost. Understanding customers today is accomplished by maintaining and acting on historical and very detailed data, obtained from numerous computing and point-of-contact devices. The data is merged, enriched, and transformed into meaningful information in a specialized database. In a world of powerful computers, personal software applications, and easy-to-use analytical end-user software tools, managers have the power to segment and directly address marketing opportunities through well managed processes and marketing strategies. This book is written for business executives and managers interested in gaining advantage by using advanced customer information and marketing process techniques. Managers charged with managing and enhancing relationships with their customers will find this book a profitable guide for many years. Many of today's managers are also charged with cutting the cost of sales to increase profitability. All managers need to identify and focus on those customers who are the most profitable, while, possibly, withdrawing from supporting customers who are unprofitable. The goal of this book is to help you: identify actions to categorize and address your customers much more effectively through the use of information and technology, define the benefits of knowing customers more intimately, and show how you can use information to increase turnover/revenues, satisfaction, and profitability. The level of detailed information that companies can build about a single customer now enables them to market through knowledge-based relationships. By defining processes and providing activities, this book will accelerate your CRM "learning curve," and provide an effective framework that will enable your organization to tap into the best practices and experiences of CRM-driven companies (in Chapter 14). In Chapter 6, you will have the opportunity to learn how to (in less than 100 days) start or advance, your customer database or data warehouse environment. This book also provides a wider managerial perspective on the implications of obtaining better information about the whole business. The customer-centric knowledge-based info-structure changes the way that companies do business, and it is likely to alter the structure of the organization, the way it is staffed, and, even, how its management and employees behave. Organizational changes affect the way the marketing department works and the way that it is perceived within the organization. Effective communications with prospects, customers, alliance partners, competitors, the media, and through individualized feedback mechanisms creates a whole new image for marketing and new opportunities for marketing successes. Chapter 14 provides examples of companies that have transformed their marketing principles into CRM practices and are engaging more and more customers in long-term satisfaction and higher per-customer profitability. In the title of this book and throughout its pages I have used the phrase "Relationship Technologies" to describe the increasingly sophisticated data warehousing and business intelligence technologies that are helping companies create lasting customer relationships, therefore improving business performance. I want to acknowledge that this phrase was created and protected by NCR Corporation and I use this trademark throughout this book with the company's permission. Special thanks and credit for developing the Relationship Technologies concept goes to Dr. Stephen Emmott of NCR's acclaimed Knowledge Lab in London. As time marches on, there is an ever-increasing velocity with which we communicate, interact, position, and involve our selves and our customers in relationships. To increase your Return on Investment (ROI), the right information and relationship technologies are critical for effective Customer Relationship Management. It is now possible to: know who your customers are and who your best customers are stimulate what they buy or know what they won't buy time when and how they buy learn customers' preferences and make them loyal customers define characteristics that make up a great/profitable customer model channels are best to address a customer's needs predict what they may or will buy in the future keep your best customers for many years This book features many companies using CRM, decision-support, marketing databases, and data-warehousing techniques to achieve a positive ROI, using customer-centric knowledge-bases. Success begins with understanding the scope and processes involved in true CRM and then initiating appropriate actions to create and move forward into the future. Walking the talk differentiates the perennial ongoing winners. Reinvestment in success generates growth and opportunity. Success is in our ability to learn from the past, adopt new ideas and actions in the present, and to challenge the future. Respectfully, Ronald S. Swift Dallas, Texas June 2000

Cover -- Half Title -- Why Privacy Matters -- Copyright -- Contents -- Introduction: The Privacy Conversation -- Part I -- 1. What Privacy Is -- 2. A Theory of Privacy as Rules -- 3. What Privacy Isn't -- Part II -- 4. Identity -- 5. Freedom -- 6. Protection -- Conclusion: Why Privacy Matters -- Acknowledgments -- Notes -- Index.

Over the last several years, the realm of technology and privacy has been transformed, creating a landscape that is both dangerous and encouraging. Significant changes include large increases in communications bandwidths; the widespread adoption of computer networking and public-key cryptography; new digital media that support a wide range of social relationships; a massive body of practical experience in the development and application of data-protection laws; and the rapid globalization of manufacturing, culture, and policy making. The essays in this book provide a new conceptual framework for the analysis and debate of privacy policy and for the design and development of information systems.