Proactive Marketing For The New And Experienced Library Director

Academic libraries have continually looked for technological solutions to low circulation statistics, under-usage by students and faculty, and what is perceived as a crisis in relevance, seeing themselves in competition with Google and Wikipedia. Academic libraries, however, are as relevant as they have been historically, as their primary functions within their university missions have not changed, but merely evolved. Going beyond the Gate Count argues that the problem is not relevance, but marketing and articulation. This book offers theoretical reasoning and practical advice to directors on how to better market the function of the library within and beyond the home institution. The aim of this text is to help directors, and ultimately, their librarians and staff get students and faculty back into the library, as a result of better articulation of the library's importance. The first chapter explores the promotion of academic libraries and their function as educational systems. The next two chapters focus on the importance of the role social media and virtual presence in the academic library, and engaging and encouraging students to use the library through a variety of methods, such as visually oriented special collections. Remaining chapters discuss collaboration and collegiality, formalized reporting and marketing. Offers clear, concise writing, with thoughtful discussions of the problems facing academic libraries Demonstrates comprehensive and thoughtful research that informs theoretical approaches to realistic outcomes that address these problems Provides helpful tables, illustrations, and photographs that evidence the collaborative nature of contemporary academic libraries Provides practical examples from actual experiences that can be adapted by readers.

Academic libraries have continually looked for technological solutions to low circulation statistics, under-usage by students and faculty, and what is perceived as a crisis in relevance, seeing themselves in competition with Google and Wikipedia. Academic libraries, however, are as relevant as they have been historically, as their primary functions within their university missions have not changed, but merely evolved. Going beyond the Gate Count argues that the problem is not relevance, but marketing and articulation. This book offers theoretical reasoning and practical advice to directors on how to better market the function of the library within and beyond the home institution. The aim of this text is to help directors, and ultimately, their librarians and staff get students and faculty back into the library, as a result of better articulation of the library’s importance. The first chapter explores the promotion of academic libraries and their function as educational systems. The next two chapters focus on the importance of the role social media and virtual presence in the academic library, and engaging and encouraging students to use the library through a variety of methods, such as visually oriented special collections. Remaining chapters discuss collaboration and collegiality, formalized reporting and marketing. Offers clear, concise writing, with thoughtful discussions of the problems facing academic libraries Demonstrates comprehensive and thoughtful research that informs theoretical approaches to realistic outcomes that address these problems Provides helpful tables, illustrations, and photographs that evidence the collaborative nature of contemporary academic libraries Provides practical examples from actual experiences that can be adapted by readers

With a firm foundation on best practices drawn from a variety of institutions, this book maps out a partnership between academic librarians and instructional designers that will lead to improved outcomes.

A smart library is an information center with networks of many libraries and their services in a larger informational ecosystem around the globe. The Libraries are adding new, digital resources and services while maintaining most of the old, traditional resources and services. Now the role of libraries, information services, the relationship between a library and users is changing significantly. Traditional services of a library are modified and enhanced in an online environment. The proposed book emphasizes the importance for a library to be flexible to changing needs and to adopt new technologies rapidly. With the emergence of new technologies, the traditional library, acting as a medium for sharing information, needs an integral refinement in its processes. This transformation will bring in efficiency and minimize human error in the processes with the help of smart gates, material location finders, and smart check-out booths to automate the processes of controlling access, locating items as well as issuing/returning of materials. The smart library focuses on the use of technology in a library and is designed to be a very collaborative learning environment, where participants are encouraged to contribute ideas and information. Smart library improves traditional and non-traditional library services, improve users' library experience and enhance opportunities for students learning. Libraries are facing increased expectations from users, and challenges of developing technologies including Web 2.0, Web 3.0, ebooks, digitations, and a problem of archiving digital content. Webbased technology provides users and information professionals with powerful and flexible tools for information dissemination.

As a comprehensive introduction for LIS students, a primer for experienced librarians with new collection development and management responsibilities, and a handy reference resource for practitioners as they go about their day-to-day work, the value and usefulness of this book remain unequaled.

Technical Services Quarterly declared that the third edition “must now be considered the essential textbook for collection development and management … the first place to go for reliable and informative advice." For the fourth edition expert instructor and librarian Johnson has revised and freshened this resource to ensure its timeliness and continued excellence. Each chapter offers complete coverage of one aspect of collection development and management, including numerous suggestions for further reading and narrative case studies exploring the issues. Thorough consideration is given to traditional management topics such as organization of the collection, weeding, staffing, and policymaking;cooperative collection development and management;licenses, negotiation, contracts, maintaining productive relationships with vendors and publishers, and other important purchasing and budgeting topics;important issues such as the ways that changes in information delivery and access technologies continue to reshape the discipline, the evolving needs and expectations of library users, and new roles for subject specialists, all illustrated using updated examples and data; andmarketing, liaison activities, and outreach. As a comprehensive introduction for LIS students, a primer for experienced librarians with new collection development and management responsibilities, and a handy reference resource for practitioners as they go about their day-to-day work, the value and usefulness of this book remain unequaled.

Listen to Rap! Exploring a Musical Genre provides an overview of this kinetic and poetic musical genre for scholars of rap and curious novices alike. Listen to Rap! Exploring a Musical Genre discusses the 50 most influential, commercially successful, and important rappers, rap crews (bands), rap albums, and rap singles. Rap began as an American phenomenon, so the book's emphasis is on Americans, although it also includes information on Canadian, British, Indian, and African rappers and crews. Its organization makes information easily accessible for readers, and the emphasis on the sound of the music gives readers a new angle from which to appreciate the music. Unlike other titles in the series, this volume concentrates solely on rap music. Included in the book are rappers who range from the earliest practitioners of the genre to rappers who are redefining the genre today. A background section introduces the genre, while a legacy section shows how rap has cemented its place in the world. Additionally, another section shows the tremendous impact rap has had on popular culture.

Listen to Hip Hop! Exploring a Musical Genre provides an overview of hip-hop music for scholars and fans of the genre, with a focus on 50 defining artists, songs, and albums. Listen to Hip Hop! Exploring a Musical Genre explores non-rap hip hop music, and as such it serves as a compliment to Listen to Rap! Exploring a Musical Genre (Greenwood Press, Anthony J. Fonseca, 2019), which discussed at length 50 must-hear rap artists, albums, and songs. This book aims to provide a close listening/reading of a diverse set of songs and lyrics by a variety of artists who represent different styles outside of rap music. Most entries focus on specific songs, carefully analyzing and deconstructing musical elements, discussing their sound, and paying close attention to instrumentation and production values—including sampling, a staple of rap and an element used in some hip hop dance songs. Though some of the artists included may be normally associated with other musical genres and use hip hop elements sparingly, those in this book have achieved iconic status. Finally, sections on the background and history of hip hop, hip hop's impact on popular culture, and the legacy of hip hop provide context through which readers can approach the entries.