Profitbrand
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Profit Brand
Author | : Nick Wreden |
Publsiher | : Kogan Page Publishers |
Total Pages | : 260 |
Release | : 2007 |
Genre | : Business & Economics |
ISBN | : 0749450185 |
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Profit Brand presents a results-driven view of branding that any CEO or CFO would applaud. While branding strategies often concern themselves with "awareness," "visibility," "impact," and "image," author Nick Wreden shifts the focus to the bottom line. He offers a comprehensive metrics-based approach to branding that allows companies to link branding activities directly with profits. Wreden looks at the inefficiencies of traditional branding strategies that stress customer acquisition over customer retention. Customer loyalty, he argues, is the key to delivering profitability. With this in mind, he explores loyalty schemes, the need to own the customer experience, and the means of leveraging allies as brand ambassadors. He covers topics such as segmentation, optimization, pricing, and communication strategies and explores accountability systems such as six sigma, CRM, and scorecards. Citing examples from global brands such as IBM, Disney, Amex and KLM, the book highlights marketing practices both good and bad.
ProfitBrand
Author | : Anonim |
Publsiher | : Unknown |
Total Pages | : 240 |
Release | : 2005 |
Genre | : Brand name products |
ISBN | : 159875856X |
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Nick Wreden passionately believes that it is time for brand managers, CEOs and CFOs to speak the same language. Brand managers need to lift their heads above the buzz of marketing and advertising jargon and understand the strategic imperatives of business: profitability, accountability and sutainability. As a result of the increasing ineffectiveness of mass-media marketing, CEOs and CFOs are demanding greater accountability and more sustainable results for their marketing investments. ProfitBrand offers a comprehensive metrics-based approach to branding that allows companies to directly link b.
Commercial Feeding Stuffs September 1 1937 to August 31 1938
Author | : Frederick Driggs Fuller |
Publsiher | : Unknown |
Total Pages | : 208 |
Release | : 1938 |
Genre | : Agriculture |
ISBN | : UIUC:30112019875381 |
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Commercial Feeding Stuffs from September 1 1941 to August 31 1942
Author | : Frederick Driggs Fuller |
Publsiher | : Unknown |
Total Pages | : 268 |
Release | : 1942 |
Genre | : Agriculture |
ISBN | : UIUC:30112019876140 |
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Annual Report of the New Mexico Feed and Fertilizer Control Office
Author | : Anonim |
Publsiher | : Unknown |
Total Pages | : 526 |
Release | : 1945 |
Genre | : Feed industry |
ISBN | : UCAL:B3275515 |
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Effect of Calcium Supplements on Gains of Lambs Fed Sorghum Fodder Or Sorghum Silage as the Roughage Portion of the Fattening Ration
Author | : Ben Hur Thibodeaux,Frederick Driggs Fuller,George Stronach Fraps,Jessie Opal Whitacre,John H. Jones,John McKinley Jones,Ross Madison Sherwood,Roy Harrison Stansel |
Publsiher | : Unknown |
Total Pages | : 1044 |
Release | : 1938 |
Genre | : Animal nutrition |
ISBN | : UIUC:30112019868188 |
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Commercial Feeding Stuffs from September 1 1947 to August 31 1948
Author | : F. D. Brock |
Publsiher | : Unknown |
Total Pages | : 162 |
Release | : 1948 |
Genre | : Agriculture |
ISBN | : UIUC:30112019877056 |
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