Promoting Canadian Studies Abroad

This volume examines the history and current state of Canadian studies in a number of countries and regions across the world, including Canada's major trading partners. From the mid-1980s until 2012, Canadian studies was seen as an important tool of soft power, increasing awareness of Canadian culture, institutions and history. The abrupt termination in 2012 of the Canadian government's financial support for these activities triggered a debate that is still ongoing about the benefits that may have flowed from this support and whether the decision should be reversed. The contributors to this book focus on the process whereby Canadian studies became institutionalized in their respective countries and on the balance between what might be described as Canadian studies for its own sake versus Canadian studies as a deliberate instrument of cultural diplomacy.

Evan Potter analyses how the federal government has used the instruments of public diplomacy - cultural programs, international education, international broadcasting, trade, and investment promotion - to exercise Canada's soft power internationally. He argues that protecting and nurturing a distinct national identity are essential to Canada's sovereignty and prosperity, and suggests ways to achieve this through the strategic exercise of public diplomacy, at home and abroad. In offering the first comprehensive overview of the origins, development, and implementation of the country's public diplomacy, Branding Canada offers policy advice on Canada's approach and advances the thinking on public diplomacy in general.

Migration and the impact that immigrants have on Canada is and always has been central to a robust understanding of Canadian identity. However, despite claims that “the world needs more Canada,” Canadians, their governments, and scholars pay much less attention to the estimated 3 million Canadian expatriates who live elsewhere. The Construction of Canadian Identity from Abroad features Canadian scholars who live and work outside Canada (or have recently returned to Canada) and who write and think deeply about identity construction. What happens when that Canadian is a scholar whose teaching, research and scholarship, professional development, and/or community engagement focuses directly on Canada? How does being abroad affect how we interpret Canada? In short, in what ways does “externality” affect how Canadian expat scholars intellectually approach, construct, and identify with Canada? This engaging volume is ideal for university students, scholars, government officials, and the general public.

Patricia E. Roy is the winner of the 2013 Lifetime Achievement Award, Canadian Historical Association. Canada's early participation in the Asia-Pacific region was hindered by "contradictory impulses" shaping its approach. For over half a century, racist restrictions curtailed immigration from Japan, even as Canadians manoeuvred for access to the fabled wealth of the Orient. Canada's relations with Japan have changed profoundly since then. In Contradictory Impulses, leading scholars draw upon the most recent archival research to examine an important bilateral relationship that has matured in fits and starts over the past century. As they makes clear, the two countries' political, economic, and diplomatic interests are now more closely aligned than ever before and wrapped up in a web of reinforcing cultural and social ties. Contradictory Impulses is a comprehensive study of the social, political, and economic interactions between Canada and Japan from the late nineteenth century until today.

In communications, health care, and economics, events, discoveries, and decisions that originate beyond national borders today routinely influence national policies and practices. But how are our system of education, and particularly our universities, affected by globalization? A New World of Knowledge examines how globalization has obliged universities in Canada to reassess and rethink the international dimension of their mission and practice. All now include an international dimension in their mission statement. Is this a true statement of educational principles? Or is it simply a marketing message intended to position the university to cope with budget reductions through the sale of educational services? A New World of Knowledge looks at the important role that Canadian universities have played in shaping Canada's response to the problems of international development. It provides the historical backdrop and level of analysis needed to properly inform choices for the future of higher education in Canada and abroad. The book will interest teachers and administrators in institutions of higher education, especially in international affairs and educational studies; practitioners in organizations that depend on university linkages (such as in NGOs and research-granting organizations); government officials in the education sector; and students looking for an international education.