Promotion Recruitment And Retention Of Members In Nonprofit Organizations

Although research on the value of membership of Nonprofit Organizations (NPOs) is increasing, there remain few theoretical and empirical advances in this area. Addressing this gap, this book offers a fresh perspective, exploring how NPOs’ survival is linked to the promotion, recruitment and retention of members.

Although research on the value of membership of Nonprofit Organizations (NPOs) is increasing, there remain few theoretical and empirical advances in this area. Addressing this gap, this book offers a fresh perspective, exploring how NPOs’ survival is linked to the promotion, recruitment and retention of members.

The updated and expanded ASAE guide to membership fundamentals Membership Essentials is the American Society of Association Executives' flagship guide to all aspects of membership development, recruitment, and retention. One of the five core topics for CAE preparation, membership is a fundamental area central to the role of membership director and association leader. This book is a comprehensive exploration of all aspects of membership, from engagement theory, to membership functions, to infrastructure, and much more. This new second edition has been updated with the most current practices, and includes expanded coverage of value proposition, strategic planning, model development, staff leadership, legal considerations, and other important topics that have come to the fore since the book's initial publication. Environmental factors and sustainability, governance, globalization, online communities, and the role of volunteers are discussed in greater depth, alongside foundational concepts that association leaders must understand to fill the role effectively. This book reflects the experience and expertise of thought leaders from a range of associations—small, large, local, regional, national, and global—and represents the ASAE's fundamental body of knowledge on membership topics, and provides an invaluable resource for those preparing for or already in association leadership positions. Engage members more fully in the evolving membership environment Develop models and strategies for relationships, engagement, and affiliation Explore ways in which the web and social media can benefit your membership Examine the implications of globalization and the related relational models The ASAE is comprised of over 21,000 association executives and industry partners from more than 10,000 organizations from around the world. The concepts presented in this book have been proven time and time again, and serve as a global template for membership management. Whether you're preparing for the CAE or striving to provide better association leadership, Membership Essentials is the resource you need at the ready.

Member engagement, recruitment, and retention are fundamental activities that all membership organizations must master to ensure the growth and viability of their organizations over the long term. The Art of Membership by Sheri Jacobs, CAE, provides associations and membership organizations with the practical tools they need to build a loyal and diverse membership base over the long term. Readers will be able to put the tools to work immediately regardless organization size, budget, culture, type, or environment. The recommendations are concrete, irrefutable and backed by data derived from ASAE research, the author's own more than 40 Market Research Studies conducted with her team encompassing members and nonmembers from organizations of all types and sizes and her more than 15 years of experience developing and executing membership recruitment and retention plans for more than 100 associations. The book contains ample cases and examples from associations, nonprofits and for-profits (pricing strategies, value propositions, and marketing tactics) in addition to chapter-by-chapter "how-to" guides with checklists and worksheets that break down the concepts from goal to strategy to tactics culminating in an actionable "to-do" list.

A Global Guide to Human Resource Management is a concise HRM introductory text offering a uniquely non-region-specific approach to people management in international business organisations. The book presents an alternative to standard managerial approaches, reflecting the perspectives of multiple stakeholders (workers, trade unions, states and governments, NGOs) to critically evaluate HRM in practice and, in so doing, enables students to make effective decisions in their own practice, wherever their careers take them. Its accessibility and concision make it well suited to short courses for non-HRM and non-business specialists. This text covers all major introductory topics for non-specialists, introducing the concept and purpose of HRM, through recruitment, people, skills, designing work, promoting health, rewarding success, and successful and ethical people management. This edition includes a new chapter on green HRM. Rich with pedagogical features, the book includes five case studies per chapter to connect theory with practice. It is also supported with a range of instructor materials including online guest lectures, general discussion questions, a glossary, an index, and online documentaries that explain how to manage people. It is essential reading for students interested in Human Resources and Personnel Management, Organisational Behaviour and Development and Workplace Culture.

A newly revised and updated edition of the ultimate resource for nonprofit managers If you're a nonprofit manager, you probably spend a good deal of your time tracking down hard-to-find answers to complicated questions. The Nonprofit Manager's Resource Directory, Second Edition provides instant answers to all your questions concerning nonprofit-oriented product and service providers, Internet sites, funding sources, publications, support and advocacy groups, and much more. If you need help finding volunteers, understanding new legislation, or writing grant proposals, help has arrived. This new, updated edition features expanded coverage of important issues and even more answers to all your nonprofit questions. Revised to keep vital information up to the minute, The Nonprofit Manager's Resource Directory, Second Edition: * Contains more than 2,000 detailed listings of both nonprofit and for-profit resources, products, and services * Supplies complete details on everything from assistance and support groups to software vendors and Internet servers, management consultants to list marketers * Provides information on all kinds of free and low-cost products available to nonprofits * Features an entirely new section on international issues * Plus: 10 bonus sections available only on CD-ROM The Nonprofit Manager's Resource Directory, Second Edition has the information you need to keep your nonprofit alive and well in these challenging times. Topics include: * Accountability and Ethics * Assessment and Evaluation * Financial Management * General Management * Governance * Human Resource Management * Information Technology * International Third Sector * Leadership * Legal Issues * Marketing and Communications * Nonprofit Sector Overview * Organizational Dynamics and Design * Philanthropy * Professional Development * Resource Development * Social Entrepreneurship * Strategic Planning * Volunteerism

This book shows students entering the public service as well as professionals in the field how to become ethically competent to provide the leadership needed to advance the public interest. The book doesn't just talk about ethics. The contributors describe how ethical competence should guide organizational conduct. All chapters are original, and written by experts in the PA field for this book.

This text is the first to dedicate itself to the nonprofit sector. It provides a comprehensive overview of nonprofit and voluntary organizations, nongovernmental organizations, philanthropic foundations and civil society institutions. Taking an international perspective, it details the background and concepts behind these organizations and examines the theory, management and policy which informs them. Questions answered include: What are nonprofit and voluntary organizations? What is the history of the nonprofit sector? What is the scale and structure of the nonprofit sector? How can we explain the existence and behaviour of nonprofit organizations? How do nonprofits obtain funding and how do they manage resources? With strong pedagogical features and the author's own extensive experience, this book is a valuable reference for all those involved in non-profit making organizations, as well as those in the wider public administration and management arena.