Promotional Management
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Promotion Management
Author | : John J. Burnett |
Publsiher | : Unknown |
Total Pages | : 648 |
Release | : 1984 |
Genre | : Business & Economics |
ISBN | : IND:39000008161064 |
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Promotional Management
Author | : Robert J. Eng,Morton Galper |
Publsiher | : Prentice Hall |
Total Pages | : 324 |
Release | : 1988 |
Genre | : Business & Economics |
ISBN | : IND:39000008373313 |
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Sport Promotion and Sales Management
Author | : Richard L. Irwin,William Anthony Sutton,Larry M. McCarthy |
Publsiher | : Human Kinetics |
Total Pages | : 356 |
Release | : 2008 |
Genre | : Business & Economics |
ISBN | : 073606477X |
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This is a guide to promotion and sales in the sport industry. Experts from the classroom and sports field offer insights and experiential data on the skills needed to succeed in sports promotion and sales.
Integrated Brand Promotion Management
Author | : John H. Murphy,Liza S. Delewis |
Publsiher | : Unknown |
Total Pages | : 602 |
Release | : 2019-09-30 |
Genre | : Electronic Book |
ISBN | : 1524992836 |
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Advertising Management
Author | : Batra |
Publsiher | : Pearson Education India |
Total Pages | : 772 |
Release | : 2009 |
Genre | : Advertising |
ISBN | : 8177588508 |
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Advertising Management by Dr F C Sharma eBook
Author | : Dr. F. C. Sharma |
Publsiher | : SBPD Publications |
Total Pages | : 181 |
Release | : 2020-12-12 |
Genre | : Design |
ISBN | : 9789351671015 |
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An excellent book for commerce students appearing in competitive, professional and other examinations.1. Introduction to Advertising, 2. Scope and Forms of Advertising, 3. The Social and Economic Aspects of Advertising, 4. Ethics and Truths in Indian Advertising, 5. Introduction to Integrated Marketing Communications (IMC), 6. Communication—An Introduction, 7. Communication Process in Advertising, 8. Branding and Advertising, 9. Setting Advertising Objectives (Promotional Objectives), 10. Advertising Budget, 11. Advertising Agency, Organisation and Department, 12. Advertising Appeals, 13. Advertising Copy (Meaning, Components and Types), 14. Creativity in Advertising, 15. Planning an Advertising Campaign and Advertising Scheduling, 16. Media Planning and Strategy, 17. Advertising Research, 18. Testing or Evaluation of Advertising Effectiveness, 19. International Advertising.
Advertising Management
Author | : Donald W Jugenheimer,Larry D Kelley,Fogarty Klein Monroe |
Publsiher | : Routledge |
Total Pages | : 288 |
Release | : 2014-12-18 |
Genre | : Antiques & Collectibles |
ISBN | : 9781317477655 |
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This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising Management" covers a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. There is even a unique section on 'managing yourself' and your own career in advertising. The text includes plentiful figures, tables, and sidebars, and each chapter concludes with useful learning objectives, summaries, discussion questions, and additional resources.
Advertising Management SBPD Publications
Author | : Dr. F. C. Sharma |
Publsiher | : SBPD Publications |
Total Pages | : 180 |
Release | : 2021-12-22 |
Genre | : Antiques & Collectibles |
ISBN | : 9182736450XXX |
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1. Introduction to Advertising, 2. Scope and Forms of Advertising, 3. The Social and Economic Aspects of Advertising, 4. Ethics and Truths in Indian Advertising, 5. Introduction to Integrated Marketing Communications (IMC), 6. Communication—An Introduction, 7. Communication Process in Advertising, 8. Branding and Advertising, 9. Setting Advertising Objectives (Promotional Objectives), 10. Advertising Budget, 11. Advertising Agency, Organisation and Department, 12. Advertising Appeals, 13. Advertising Copy (Meaning, Components and Types), 14. Creativity in Advertising, 15. Planning an Advertising Campaign and Advertising Scheduling, 16. Media Planning and Strategy, 17. Advertising Research, 18. Testing or Evaluation of Advertising Effectiveness, 19. International Advertising.