Psycholinguistic Phenomena In Marketing Communications
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Psycholinguistic Phenomena in Marketing Communications
Author | : Tina M. Lowrey |
Publsiher | : Psychology Press |
Total Pages | : 311 |
Release | : 2020-07-24 |
Genre | : Business & Economics |
ISBN | : 9781000106275 |
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The field of psycholinguistics and the application of psycholinguistic theory to advertising and marketing communication has become a topic of great prominence in the field of consumer behavior. Psycholinguistic Phenomena in Marketing Communications is the first book to address the growing research in this area. This timely volume combines research conducted by current scholars as it demonstrates diversity of the field in terms of relevant topics and methodological approaches. It examines brand names and their semantic and sound-based impact; sentence structure and research in marketing communication; advertising narratives evoking emotional responses; the effects of empathy response on advertising; and the role of language and images in creation of advertising. The book includes authors from a variety of fields, including mass communication, marketing, social psychology, linguistics, and neuropsychology. A range of perspectives is discussed, from qualitative text analysis to controlled psychological experimentation. Psycholinguistic Phenomena in Marketing Communications is intended for students and scholars in numerous disciplines, such as advertising, marketing, social psychology, sociology, and linguistics. It is also suitable for graduate courses in these disciplines.
The SAGE Handbook of Persuasion
Author | : James Price Dillard,Lijiang Shen |
Publsiher | : SAGE Publications |
Total Pages | : 457 |
Release | : 2012-09-19 |
Genre | : Language Arts & Disciplines |
ISBN | : 9781452262048 |
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The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners.
Go Figure New Directions in Advertising Rhetoric
Author | : Edward F. McQuarrie,Barbara J. Phillips |
Publsiher | : Routledge |
Total Pages | : 336 |
Release | : 2014-12-18 |
Genre | : Business & Economics |
ISBN | : 9781317469612 |
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Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. Its goal is not simply to communicate ideas, educate, or persuade, but to move a prospect closer to a purchase. The editors of "Go Figure! New Directions in Advertising Rhetoric" have been involved in developing the scholarship of advertising rhetoric for many years. In this volume they have assembled the most current and authoritative new perspectives on this topic. The chapter authors all present previously unpublished concepts that represent advances beyond what is already known about advertising rhetoric. In the opening and closing chapters editors Ed McQuarrie and Barbara Phillips provide an integrative view of the current state of the art in advertising rhetoric.
The SAGE Handbook of Media Processes and Effects
Author | : Robin L. Nabi,Mary Beth Oliver |
Publsiher | : SAGE |
Total Pages | : 657 |
Release | : 2009-09-11 |
Genre | : Language Arts & Disciplines |
ISBN | : 9781412959964 |
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Part III emphasizes the various factors that influence the critical functions of message selection and processing central to a host of mass media application contexts.
Advertising and Branding Concepts Methodologies Tools and Applications
Author | : Management Association, Information Resources |
Publsiher | : IGI Global |
Total Pages | : 1806 |
Release | : 2017-01-06 |
Genre | : Business & Economics |
ISBN | : 9781522517948 |
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Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
The Psychology of Entertainment Media
Author | : L. J. Shrum |
Publsiher | : Routledge |
Total Pages | : 364 |
Release | : 2012-04-27 |
Genre | : Psychology |
ISBN | : 9781136809354 |
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In this volume, psychologists and communication experts present theory on understanding and predicting how learning occurs through media consumption. As the impact of traditional advertising has declined over the last couple of decades, marketers have scrambled to find other ways to effectively communicate with consumers. Among other approaches, marketers have utilized various forms of product integration. Product integration is mixing a commercial message in with the non-commercial message via TV, movie, video, and other entertainment venues. This book will be of interest to students and researchers in psychology, marketing, communication, advertising, and consumer behavior.
Brick Mortar Shopping in the 21st Century
Author | : Tina M. Lowrey |
Publsiher | : Taylor & Francis |
Total Pages | : 317 |
Release | : 2007-10 |
Genre | : Business & Economics |
ISBN | : 9780805863949 |
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traditional retail discussion from a 21st Century perspective.
Sensory Marketing
Author | : Aradhna Krishna |
Publsiher | : Routledge |
Total Pages | : 410 |
Release | : 2011-02-25 |
Genre | : Business & Economics |
ISBN | : 9781135429959 |
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What is sensory marketing and why is it interesting and also important? Krishna defines it as marketing that engages the consumers’ senses and affects their behaviors. In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product’s or service’s appeal. The book provides an overview of sensory marketing research that has taken place thus far. It should facilitate sensory marketing by practitioners and also can be used for research or in academic classrooms.