Public Broadcasting For The 21st Century

This study examines the situation of public broadcasting worldwide, in a number of different contexts, from a variety of thematic perspectives. The result is a global report on the question of public service broadcasting

The origins and evolution of the major insititutions in the United States for noncommercial radio and television are explored in this unique volume. Ralph Engelman examines the politics behind the development of National Public Radio, Radio Pacifica and the Public Broadcasting Service. He traces the changing social forces that converged to launch and shape these institutions from the Second World War to the present day. The book challenges several commonly held beliefs - including that the mass media is simply a manipulative tool - and concludes that public broadcasting has an enormous potential as an emancipatory vehicle.

Few will deny that public service broadcasting?broadcasting that is controlled neither by the state nor by private media corporations?is an essential ingredient in modern democracy. But, as a number of initiatives in transition economies have shown, the inception and development of a strong public broadcasting system is a Herculean task that is easily sidetracked by politics or ideology, or stalled by lack of funding. Especially when state budgets are stretched, the expense is hard to justify. This collection of documents, comments, and cases brings all the major issues in public service broadcasting policy into focus and sets the problems to be addressed in sharp relief. It draws on white papers from NGOs and broadcasters, legislation from a wide range of countries (and a model law), accounts of public broadcasting efforts in transition states, analyses of evolving policy in established systems, government regulatory guidelines, and a great deal more. Among the matters touched upon are the following: the principles of public service broadcasting and their cultural and economic justification; limiting state interference; the place of public broadcasting in a multi-channel, ?market-driven? world; the appropriate mix of public and private revenues; objectivity and impartiality in broadcasting; how institutional structures can shape programming strategies; the use of competition law to adjust relations between public and private broadcasting; EU accession standards for public service broadcasting; and the impact of digital broadcasting. Broadcast professionals, students and teachers in communications and related fields, government officials interested in strengthening public service broadcasting and keeping pace with rapid developments?all will benefit enormously from this thoughtful and informative book. It will allow them to think well beyond the standard formulae about the function of public service broadcasting and its role in society.

With contributions from key scholars from a wide variety of disciplines, this volume examines the crisis facing public broadcasting in the US today by analyzing the institution's development, its present-day operations, and its prospects for the future.

The main objectives of the series correspond to those of the journal Communications: The European Journal of Communication Research, also published by Mouton de Gruyter. The discipline of communication science is concerned with investigation of the structure and function of mass communication processes and their impact on society and social groups. How these processes have an impact on values, knowledge, opinions and behaviour of individuals similarly constitutes an important area of concern for the discipline. The Communications Monograph series emphasizes these concerns of the discipline through publication of books taking a European social science perspective. Inasmuch as mass communication cannot be studied distinct from other modes of communication, the purpose of the Series is to publish material covering other communication forms - intrapersonal, interpersonal, organizational - in addition to mass communication. In other words, the Communications Monograph series encompasses the entire field of communication science as its domain of interest. Special attention is addressed to the publication of titles that serve as main texts for academic courses and focus on such topics as communication theory and methodology, mass media and production of mediated messages, media use, reception processes, and media impact, political and marketing communication, advertising, public relations and propaganda, media policy, new media technologies and electronic networks, media history and media development.

This report presents the findings of a review undertaken to provide advice on the mandates and future role of the Canadian Broadcasting Corporation, the National Film Board, and Telefilm Canada. The review committee examined these cultural institutions with regard to their past accomplishments, their present performance, and the changing world in which they will operate over the next decade, while taking into account current budgetary constraints. The institutions apprised the committee of the measures they envisage to make themselves more effective, efficient, and productive, and the committee examined a number of solutions for reducing the cost of providing their services. In addition, the committee considered whether all those services continue to be essential, whether the institutions themselves are still indispensable, and whether and how they need to change. Finally, the committee proposes a set of policies and a redefined role for those institutions for the next decade.