Public Television In The Digital Era

By looking at a range of different European Public Television (PTV) broadcasters, this book investigates the challenges that these broadcasters encounter in a competitive digital broadcasting environment and reveals the different policies and strategies that they are adopting in order to remain accountable, competitive and efficient.

The BBC and NHK have dominated their national media systems since the 1920s and still play a central role in shaping political, social and cultural life. Both are highly trusted news organizations, and vitally influence national identity. Yet despite remarkably similar organizational and funding structures, they differ in their editorial autonomy, relationship to the state, and in the social and cultural roles they play. While the BBC, proud of its independence, acts as a watchdog on the powerful, NHK prefers a guide dog role cooperating with rather than confronting political elites. The BBC is also more willing to challenge prevailing social norms, often serving as an agent of social change. NHK prefers to avoid controversy, serving as an agent of social stability. The book argues that these differences were shaped by decades of conflict and cooperation between broadcasters, governments, commercial media, interest groups and audiences. The broadcasters adopted distinctive editorial strategies to retain public support and elite approval in the face of technological upheaval, hostility from commercial rivals, and continuous political interference. Both, however, continue to uphold the belief that democratic and social goals are better served by public rather than commercial media.

As federal funding for public broadcasting wanes and support from corporations and an elite group of viewers and listeners rises, public broadcasting's role as vox populi has come under threat. With contributions from key scholars from a wide variety of disciplines, this volume examines the crisis facing public broadcasting today by analyzing the institution's development, its presentday operations, and its prospects for the future. Covering everything from globalization and the rise of the Internet, to key issues such as race and class, to specific subjects such as advertising, public access, and grassroots radio, Public Broadcasting and the Public Interest provides a fresh and original look at a vital component of our mass media.