Raymond Loewy

"Written and designed by Loewy, this profusely illustrated book is part autobiography and part design manifesto."--BOOK JACKET.

If there is a designer whose name is synonymous with industrial design it is Raymond Loewy (1893-1986). What Charles and Ray Eames are to furniture design, Raymond Loewy is to industrial design -- the modern master. Among the literally thousands of his well-known forms, shapes, and designs are the Coca-Cola bottle, the Studebaker, the U.S. Post Office logo, streamlined trains and ocean liners, the Shell and Exxon logos, and the Lucky Strike package. In Industrial Design the pioneering half-century of Loewy's career is offered in a stunning visual presentation of his most famous design achievements together with his personal account of a life in design. With mid-century modern design experiencing an incredible resurgence, this book is a key reference for that look.

Critical essays, with illustrations, of many of the artist's designs.

The true story of Raymond Loewy, whose designs are still celebrated for their unerring ability to advance American consumer taste. Born in Paris in 1893 and trained as an engineer, Raymond Loewy revolutionized twentieth-century American industrial design. Combining salesmanship and media savvy, he created bright, smooth, and colorful logos for major corporations that included Greyhound, Exxon, and Nabisco. His designs for Studebaker automobiles, Sears Coldspot refrigerators, Lucky Strike cigarette packs, and Pennsylvania Railroad locomotives are iconic. Beyond his timeless designs, Loewy carefully built an international reputation through the assiduous courting of journalists and tastemakers to become the face of both a new profession and a consumer-driven vision of the American dream. In Streamliner, John Wall traces the evolution of an industry through the lens of Loewy's eclectic life, distinctive work, and invented persona. How, he asks, did Loewy build a business while transforming himself into a national brand a half century before "branding" became relevant? Placing Loewy in context with the emerging consumer culture of the latter half of the twentieth century, Wall explores how his approach to business complemented—or differed from—that of his well-known contemporaries, including industrial designers Henry Dreyfuss, Walter Teague, and Norman Bel Geddes. Wall also reveals how Loewy tailored his lifestyle to cement the image of "designer" in the public imagination and why the self-promotion that drove Loewy to the top of his profession began to work against him at the end of his career. Streamliner is an important and engaging work on one of the longest-lived careers in industrial design.

New in Paperback! In the 1940s, FDR was the first airborne president, flying several times in a C-54 nicknamed the "Sacred Cow." In the 1950s, it was aircraft known as "Independence", "Columbine II" and "Columbine III" that transported Harry Truman and Dwight Eisenhower on occasion. But it was not until after the Korean War, with the United States becoming the leader of the free world, that presidential air travel entered the modern age. The jet-age mobility of the American presidency beginning in the 1960s corresponds directly to the nation's emergence as a super power. Air Force One: The Aircraft that Shaped the Modern Presidency is the story of the planes, the Presidents, their staff and, their many trips across the nation and around the globe. But it's also more than that, it is a vehicle for better understanding the activities and dealings of each presidential administration in the second half of the twentieth century. Through vibrant photography, this book communicates the story of a unique set of planes and the presidents who made them a vital national asset. Now all of these planes and their famous passengers have been captured. Written by Smithsonian National Air and Space Museum curator Von Hardesty and featuring over 200 illustrations, including new photos of the airplane's interiors, this book takes you on a memorable flight through history. Through insider accounts and from a unique vantage point on well-known political events, Hardesty shows how the presidency was transformed by the remarkable advances in aviation technology.

Aiming to place design developments in their broader context, this text describes the history of design from its emergence as a separate discipline around 1750 to the present. Arranged chronologically, and with colour-coded pages for ease of reference, the book includes time-lines and designers' biographies, as well as feature spreads on notable designers and companies. There is also a detailed list of major design museums and collections.