Recalculating 97 Experts On Driving Small Business Growth

RECALCULATING, 97 EXPERTS ON DRIVING SMALL BUSINESS GROWTH offers strategic, tactical, tested solutions to a variety of problems and from a multitude of expert sources. These senior-level contributors are sector stakeholders, advisors, and practitioners. Their chosen topics address the most common issues, problems, and opportunities identified, continuously requested by readers to the editors of Small Business Digest during the past 15+ years. Many of the solutions have come from experts who have appeared in SBD’s publications, radio programs, and conferences. They were asked to write special 1000-word contributions for the book based on their expertise. Among the companies represented by senior level contributors are HP, Yellow Pages, Staples, GoDaddy, and Intuit. Topics covered range from better sales management to moving to the cloud to better financing options. Space is also devoted to management problems, benefits needs, and leadership issues. Each contributor brings a unique slant to common and not so common questions involving finance, sales, marketing, operation, technology, personnel management, and benefits maximization.

RECALCULATING, 97 EXPERTS ON DRIVING SMALL BUSINESS GROWTH offers strategic, tactical, tested solutions to a variety of problems and from a multitude of expert sources. These senior-level contributors are sector stakeholders, advisors, and practitioners. Their chosen topics address the most common issues, problems, and opportunities identified, continuously requested by readers to the editors of Small Business Digest during the past 15+ years. Many of the solutions have come from experts who have appeared in SBD’s publications, radio programs, and conferences. They were asked to write special 1000-word contributions for the book based on their expertise. Among the companies represented by senior level contributors are HP, Yellow Pages, Staples, GoDaddy, and Intuit. Topics covered range from better sales management to moving to the cloud to better financing options. Space is also devoted to management problems, benefits needs, and leadership issues. Each contributor brings a unique slant to common and not so common questions involving finance, sales, marketing, operation, technology, personnel management, and benefits maximization. JoAnn M. Laing has 20+ years of experience envisioning, building and leveraging digital media, technology and information to increase sales, market share and profitability advising small businesses on how to grow. Ms. Laing is skilled in digital and multi-channel marketing. She was named a top woman in Silicon Alley and included in Folio’s Top Women in Digital Media. Donald P. Mazzella is COO and Editorial Director of Information Strategies, Inc. (ISI), a company that helps small business managers, HR professionals, and healthcare industry stakeholders improve profits. He currently oversees an Internet publication network with more than 4.5 million opt-in small business readers and a million more stakeholders in HR and healthcare. His latest book is An American Family Sampler from ibooks, Inc.; he co-authored a book on marketing to small business, The Janus Principle, Focusing Your Company On Selling To Small Business.

First Published in 2003. Routledge is an imprint of Taylor & Francis, an informa company.

The GHG Protocol Corporate Accounting and Reporting Standard helps companies and other organizations to identify, calculate, and report GHG emissions. It is designed to set the standard for accurate, complete, consistent, relevant and transparent accounting and reporting of GHG emissions.

Marketing for Growth is a guide to how the marketing function within a business can and should become its most important driver of growth. Marketers play a crucial role in generating revenue and they can play an equally important role in how revenues translate into profit. Growth is also about becoming a better business by being smarter or more efficient, and growing in a sustainable way. This involves developing and improving products, processes and standard of service. Marketers have their ear to the ground and therefore are often the first to pick up on changing customer needs and behaviour and the forces at play in markets. This increases the impact marketing should have on all those aspects of a business. The book is in three parts: the first part explores who are the most valuable customers, the second the most effective ways to drive revenue growth and the third the best ways to improve profitability. It combines insight and practical guidance, and is supported by a wealth of hard data and anecdotal evidence based on the experiences of a wide range of business in Britain, America, Europe and Asia. Among the firms featured are Amazon, China Mobile, Dove, Goldman Sachs, Haier, ING Direct, Lenovo, Mini, Procter & Gamble, Red Bull, Target, Twitter, Virgin and Zara.

Learn the true process of a successful entrepreneur with Introduction to Entrepreneurship, 8/e International Edition Presenting the most current thinking in this explosive field, this renowned entrepreneurship text provides a practical, step-by-step approach that makes learning easy. Using exercises and case presentations, you can apply your own ideas and develop useful entrepreneurial skills. Cases and examples found throughout the text present the new venture creations or corporate innovations that permeate the world economy today. This book will be your guide to understanding the entrepreneurial challenges of tomorrow.