Reception Study

First Published in 2001. Routledge is an imprint of Taylor & Francis, an informa company.

A broad survey on how audiences make meaning out of mass media Media Reception Studies broadly surveys the past century of scholarship on the ways in which audiences make meaning out of mass media. It synthesizes in plain language social scientific, linguistic, and cultural studies approaches to film and television as communication media. Janet Staiger traverses a broad terrain, covering the Chicago School, early psychological approaches, Soviet theory, the Frankfurt School, mass communication research and critical theory, linguistics and semiotic theory, social-psychoanalytical research, cognitive psychology, and cultural studies. She offers these theories as a set of tools for understanding the complex relationships between films and their audiences, TV shows and their viewers. She explains such questions as the behavior of fans; the implications of gender, sexuality, and race/ethnicity with regard to the media; the effect of violence, horror, and sexually explicit images on viewers; and the place of memory in spectatorship. Providing an organized and lucid introduction to a staggering amount of work, Media Reception Studies is an indispensable resource for anyone interested in understanding the effects of mass media.

Contemporary reception study has developed a diversity of approaches and methods, including the institutional, textual, historical, authorial, and reader-response, which, to a greater or lesser extent, acknowledge the various ways in which readers have found texts-- literature, television shows, movies, and newspapers--meaningful. This collection emphasizes that new diversity, examining movies, newspapers, fans, television shows, and traditional American as well as modern Hispanic, Black, and Women's literature. The essays on literature include James Machor on Melville's short fiction, Kenneth Roemer on Edward Bellamy's utopian work Looking Backward, Amy Blair on the popularity of Sinclair Lewis's Main Street, Marcial Gonzalez on Danny Santiago and his Hispanic novel Famous All Over Town, and Leonard Diepeveen on modernist fiction and criticism. The theoretical essays on reader-oriented criticism include Patsy Schweickart on interpretation and the ethics of careand Jack Bratich on active audiences. Media versions of response criticism include Andrea Press and Camille Johnson's ethnographic analysis of fans of the Oprah Winfrey Show, Janet Staiger on Robert Aldrich's film version of Mickey Spillane's Kiss Me Deadly, and Rhiannon Bury on the fans of the HBO television show Six Feet Under. History-of-the-book versions include Barbara Hochman on the popularity of the 1890s editions of Harriet Beecher Stowe's Uncle Tom's Cabin, Ellen Garvey on nineteenth-century scrapbooks of newspaper, and David Nord on early twentieth-century newspapers' relations to audience charges of bias and unfairness. Poststructuralist studies include Philip Goldstein on Richard Wright's Native Son, Steve Mailloux on Reading Lolita in Tehran, and Tony Bennett on the cultural analyses of Pierre Bourdieu. The collection concludes with essays by Janice Radway on the limits of these methods and on the possibility of new forms of sociological and anthropological reception study and byToby Miller on the "reception deception" in relation to the worldwide distribution and reception of movies and television shows.

The coming of age of audiovisual translation studies has brought about a much-needed surge of studies focusing on the audience, their comprehension, appreciation or rejection of what reaches them through the medium of translation. Although complex to perform, studies on the reception of translated audiovisual texts offer a uniquely thorough picture of the life and afterlife of these texts. This volume provides a detailed and comprehensive overview of reception studies related to audiovisual translation and accessibility, from a diachronic and synchronic perspective. Focusing on all audiovisual translation techniques and encompassing theoretical and methodological approaches from translation, media and film studies, it aims to become a reference for students and scholars across these fields.

Reception introduces students and academics alike to the study of the way in which texts are received by readers, viewers, and audiences. Organized conceptually and thematically, this book provides a much-needed overview of the field, drawing on work in literary and cultural studies as well as Classics, Biblical studies, medievalism, and the media history of the book. It provides new ways of understanding and configuring the relationships between the various terminologies and theories that comprise reception study, and suggests potential ways forward for study and research in the light of such new configurations. Written in a clear and accessible style, this is the ideal introduction to the study of reception.

This book examines novels of Faulkner and Morrison as well as Mark Twain and Ralph Ellison in order to show that their works forcefully undermine the racial and sexual divisions characterizing both the South and contemporary culture in the nineteenth and twentieth centuries. Moreover, the book discusses theories of reader-response and reception study and elaborates a theory of reception study based on the historical or "archeological" methods of Michel Foucault. As a consequence, unlike most studies of American literature, which discuss its historical contexts or prescribe its readers’ responses, this book explains the reception of these works, including the academic criticism and reviews and, because the internet exerts immense influence in the twenty-first century, the on-line responses of ordinary readers. Unlike most reception studies, this book examines the institutional contexts of the readers’ responses.

The texts, images and events of the ancient world have been used both as sources of authority and exploitation in politics, culture and society and as icons of resistance and contest. How classical culture is transplanted into new contexts, how texts are translated and performed and how Greek and Roman values are perceived and used continues to be a force in current debates. The main concepts and explanatory frameworks used in the field are introduced through chapters on reception within antiquity and case studies of more recent receptions from Africa, the Caribbean, Europe and the USA. The book will be of use to all those interested in the relationship between the arts, culture and society as well as to students and teachers of classical subjects and of literature, drama, film and comparative cultural studies.

This book makes an important return to reception studies at an exciting juncture of media distribution and modes of consumption. The editors' introduction contextualizes this new work within a long history of feminist approaches to audience research, and argues that new media forms require new methods of research that remain invested in questions of gender, sexuality, and power. The contributions are rooted in the dynamics of everyday life and present innovative approaches to media and audiences. These include investigating online contexts, transnational flows of media images, and new possibilities of self-representation and distribution. Collectively, this work provides a robust theoretical and methodological framework for understanding media reception from a feminist communication and media studies perspective. The scholars included are in the vanguard of contemporary thinking about media audiences and users of technology in what some call the 'post-audience' age. The chapters in this book were originally published as a special issue of Feminist Media Studies.