Reno S Big Gamble

When Pittsburgh socialite Laura Corey rolled into Reno, Nevada, in 1905 for a six-month stay, her goal was a divorce from the president of U.S. Steel. Her visit also provided a provocative glimpse into the city's future. With its rugged landscape and rough-edged culture, Reno had little to offer early twentieth-century visitors besides the gambling and prostitution that had remained unregulated since Nevada's silver-mining heyday. But the possibility of easy divorce attracted national media attention, East Coast notables, and Hollywood stars, and soon the "Reno Cure" was all the rage. Almost overnight, Reno was on the map. Alicia Barber traces the transformation of Reno's reputation from backward railroad town to the nationally known "Sin Central"—as Garrison Keillor observed, a place where you could see things that you wouldn't want to see in your own hometown. Chronicling the city's changing fortunes from the days of the Comstock Lode, she describes how city leaders came to embrace an identity as "The Biggest Little City in the World" and transform their town into a lively tourist mecca. Focusing on the evolution of urban reputation, Barber carefully distinguishes between the image that a city's promoters hope to manufacture and the impression that outsiders actually have. Interweaving aspects of urban identity, she shows how sense of place, promoted image, and civic reputation intermingled and influenced each other—and how they in turn shaped the urban environment. Quickie divorces notwithstanding, Reno's primary growth engine was gambling; modern casinos came to dominate the downtown landscape. When mainstream America balked, Reno countered by advertising "tax freedom" and natural splendor to attract new residents. But by the mid-seventies, unchecked growth and competition from Las Vegas had initiated a downslide that persisted until a carefully crafted series of special events and the rise of recreational tourism began to attract new breeds of tourists. Barber's engaging story portrays Reno as more than a second-string Las Vegas, having pioneered most of the attractions-gaming and prizefighting, divorces and weddings-that made the larger city famous. As Reno continues to remold itself to weather the shifting winds of tourism and growth, Barber's book provides a cautionary tale for other cities hoping to ride the latest consumer trends.

Chronicles the creation and transformation of Reno's reputation from backward railroad town to a nationally known ""Sin Central."" The author shows how Reno civic leaders, in their never-ending quest for tourist dollars, dramatically altered the economy and physical appearance of the city.

While the gambling industry is indisputably large and powerful, it has received little attention from political scientists. Utilizing a variety of perspectives and techniques, von Herrmann analyzes gambling's recent expansion, finding public attitudes have been shaped both by government policies and the industry's attempts to create a family-friendly image. Von Herrmann examines the politics of state and federal gambling policy, particularly policies relating to casinos and state lotteries. She considers gambling policy from a variety of perspectives, including the politics of adoption, the state and federal governments' role in policy formation and implementation, and the broad economic and social impact questions related to gambling. The inclusion of several state case studies provides insight into the largely successful reshaping of Americans' image of gambling—from seedy, sinful, and corrupt behavior to a benign, pleasurable entertainment experience—which ultimately has led to widespread availability. While many have asserted that gambling policy fits well within the political models of morality politics, von Herrmann challenges this notion. Noting that true consensus has not been achieved in the area of gambling policy, she shows how supporters' economic arguments and opponents' moral concerns have effectively bifurcated the current debates on gambling policy; gambling is now viewed by many in two distinct and separate bodies of thought. As she observes, the challenge for the future of gambling policy is to find ways to bridge the gap. Of particular interest to scholars, students, and other researchers involved with public policy, particularly that relating to gambling.

Eugene P. Moehring analyzes the development of Reno and Las Vegas since 1945 with special emphasis on the years after 1970. Major factors that shaped the development of both cities were the growth of corporate gaming and megaresorts and increased personal leisure and affluence. Moehring provides an engaging, informative, and readable history of the divergent paths that Reno and Las Vegas took over the past forty years. Reno, the nation’s gambling mecca in the 1950s, led the way, developing the successful tourist economy that Las Vegas later embraced. Through the 1970s the two cities resembled each other greatly, but Las Vegas grew to achieve global significance, while Reno slowly declined, searching for new industries to power its future. Moehring shows that the development of the Las Vegas Strip was crucial to southern Nevada’s success. The casinos, hotels, and entertainments of the Strip, and the workers they supported, formed a new urban center ringed by offices, residences, shopping, and a major university. In effect, it became a third metropolis, governed by county commissioners, larger than Reno and Las Vegas combined. Moehring brings the story of the three cities to the present day, examining lessons learned from the Great Recession and the efforts under way in all three metropolises to diversify their economies. Moehring makes an important contribution with the only current study of Nevada’s cities, focusing on urban development issues rather than social history or the gaming industry. As the service economy continues to grow, not only in Nevada but throughout the United States, Moehring’s work has many implications for urban studies and particularly the study of urban development in other metropolitan areas.

Over 157 years ago—before there was a Reno, Nevada; before there was a state of Nevada; and even before there was a Nevada Territory—there was a bridge over the Truckee River at a narrow, deeply rutted cattle and wagon trail that would one day become Virginia Street. There was also a small rustic inn and tavern occupying a plot of ground at the southern end of the log-and-timber bridge, catering to thirsty cowboys, drovers, and miners. The inn and the bridge were the first two structures in what would one day be a bustling metropolitan area, and to this day they still form the nucleus of the city. The Genesis of Reno traces their history up to the present day. The 111 year-old concrete bridge that was replaced in 2016 by a magnificent new structure was honored for its longevity and unique character with placement on the National Register of Historic Places in 1980.

Pyramid Lake is one of the largest lakes in the Great Basin, the terminus of the Truckee River flowing from Lake Tahoe into northern Nevada. This desert oasis, with a surface area of nearly two hundred square miles, is a unique geological feature and was home to the Paiute for thousands of years before the arrival of explorer John C. Frémont in 1844. For the Paiute, it was a spiritual center that provided life-sustaining resources, such as the cui-ui, a fish unique to the lake and now endangered. For the ranchers and farmers who settled on tribal lands, the waters that flowed into it were necessary to raise cattle and crops. Mergen tells how these competing interests have interacted with the lake and with each other, from the Paiute War of 1860 to the present. The lake’s very existence was threatened by dams and water diversion; it was saved by tribal claims, favorable court decisions, improved water laws, and the rise of environmentalism. At Pyramid Lake is about more than Indians and water wars, however. It is the story of railroads on the reservation and the role of federal, state, and private groups interested in sportfishing. It is about scientists, artists, and tourists who were captivated by the lake’s beauty. Finally, it is also a story of the lake as a place of spiritual renewal and celebration. Mergen grew up near its shores in the 1940s and returned frequently through the years. In this cultural history, he combines his personal remembrances with other source material, including novels, poetry, newspaper and magazine journalism, unpublished manuscripts, and private conversations, to paint a fascinating portrait of one of Nevada’s natural wonders.

Nevada: A History of the Silver State has been named a CHOICE Outstanding Title. Michael S. Green, a leading Nevada historian, provides a detailed survey of the Silver State’s past, from the arrival of the early European explorers, to the predominance of mining in the 1800s, to the rise of world-class tourism in the twentieth century, and to more recent attempts to diversify the economy. Of the numerous themes central to Green’s analysis of Nevada’s history, luck plays a significant role in the state’s growth. The miners and gamblers who first visited the state all bet on luck. Today, the biggest contributor to Nevada’s tourist economy, gaming, still relies on that same belief in luck. Nevada’s financial system has generally been based on a “one industry” economy, first mining and, more recently, gaming. Green delves deeply into the limitations of this structure, while also exploring the theme of exploitation of the land and the overuse of the state’s natural resources. Green covers many more aspects of the Silver State’s narrative, including the dominance of one region of the state over another, political forces and corruption, and the citizens’ often tumultuous relationship with the federal government. The book will appeal to scholars, students, and other readers interested in Nevada history.

Cities, Sagebrush, and Solitude explores the transformation of the largest desert in North America, the Great Basin, into America’s last urban frontier. In recent decades Las Vegas, Reno, Salt Lake City, and Boise have become the anchors for sprawling metropolitan regions. This population explosion has been fueled by the maturing of Las Vegas as the nation’s entertainment capital, the rise of Reno as a magnet for multitudes of California expatriates, the development of Salt Lake City’s urban corridor along the Wasatch Range, and the growth of Boise’s celebrated high-tech economy and hip urban culture. The blooming of cities in a fragile desert region poses a host of environmental challenges. The policies required to manage their impact, however, often collide with an entrenched political culture that has long resisted cooperative or governmental effort. The alchemical mixture of three ingredients—cities, aridity, and a libertarian political outlook—makes the Great Basin a compelling place to study. This book addresses a pressing question: Are large cities ultimately sustainable in such a fragile environment?