Rereading Marx In The Age Of Digital Capitalism

In order to fight capitalism in the digital age, we must understand Marx!

This book is a key resource on the foundations of Marxist Internet and Digital Media Studies. It presents 16 contributions that show how Marx’s analyses of capitalism, the commodity, class, labour, work, exploitation, surplus-value, dialectics, crises, ideology, class struggles, and communism help us to understand the Internet and social media in 21st century digital capitalism.

In order to fight capitalism in the digital age, we must understand Marx!

"This third volume in Christian Fuchs's Media, Communication and Society book series illuminates what it means to live in an age of digital capitalism, analysing its various aspects, and engaging with a variety of critical thinkers whose theories and approaches enable a critical understanding of digital capitalism for media and communication. Each chapter focuses on a particular dimension of digital capitalism or a critical theorist whose work helps us to illuminate how digital capitalism works. Subjects covered include: digital positivism, administrative big data analytics, the role and relations of patriarchy, slavery, and racism in the context of digital labour; digital alienation, the role of social media in the capitalist crisis, the relationship of imperialism and digital labour, alternatives such as trade unions and class struggles in the digital age, platform co-operatives, digital commons, and public service Internet platforms. It also considers specific examples, including the digital labour of Foxconn and Pegatron workers, software engineers at Google and online freelancers, and considers the political economy of targeted-advertising based Internet platforms such as Facebook, Google, YouTube and Instagram. Digital Capitalism illuminates how digital capitalist society's economy, politics, and culture work and interact, making it essential reading for both students and researchers in media, culture and communication studies and related disciplines"--

This third volume in Christian Fuchs’s Media, Communication and Society book series illuminates what it means to live in an age of digital capitalism, analysing its various aspects, and engaging with a variety of critical thinkers whose theories and approaches enable a critical understanding of digital capitalism for media and communication. Each chapter focuses on a particular dimension of digital capitalism or a critical theorist whose work helps us to illuminate how digital capitalism works. Subjects covered include: digital positivism; administrative big data analytics; the role and relations of patriarchy, slavery, and racism in the context of digital labour; digital alienation; the role of social media in the capitalist crisis; the relationship between imperialism and digital labour; alternatives such as trade unions and class struggles in the digital age; platform co-operatives; digital commons; and public service Internet platforms. It also considers specific examples, including the digital labour of Foxconn and Pegatron workers, software engineers at Google, and online freelancers, as well as considering the political economy of targeted-advertising-based Internet platforms such as Facebook, Google, YouTube, and Instagram. Digital Capitalism illuminates how a digital capitalist society’s economy, politics, and culture work and interact, making it essential reading for both students and researchers in media, culture, and communication studies, as well as related disciplines.

This introductory text is a critical theory toolkit on how to how to make use of Karl Marx’s ideas in media, communication, and cultural studies. Karl Marx’s ideas remain of crucial relevance, and in this short, student-friendly book, leading expert Christian Fuchs introduces Marx to the reader by discussing 15 of his key concepts and showing how they matter for understanding the digital and communicative capitalism that shapes human life in twenty-first century society. Key concepts covered include: the dialectic, materialism, commodities, capital, capitalism, labour, surplus-value, the working class, alienation, means of communication, the general intellect, ideology, socialism, communism, and class struggles. Students taking courses in Media, Culture and Society; Communication Theory; Media Economics; Political Communication; and Cultural Studies will find Fuchs' concise introduction an essential guide to Marx.

Renowned Marxist scholar and critical media theorist Christian Fuchs provides a thorough, chapter-by-chapter introduction to Capital Volume 1 that assists readers in making sense of Karl Marx’s most important and groundbreaking work in the information age, exploring Marx’s key concepts through the lens of media and communication studies via contemporary phenomena like the Internet, digital labour, social media, the media industries, and digital class struggles. Through a range of international, current-day examples, Fuchs emphasises the continued importance of Marx and his work in a time when transnational media companies like Amazon, Google, and Facebook play an increasingly important role in global capitalism. Discussion questions and exercises at the end of each chapter help readers to further apply Marx’s work to a modern-day context.

Digital technologies are now central to the machinations of capitalism. How are they giving rise to new forms of capital accumulation and domination? And in what terms are these changes being promoted and justified by a new and incredibly powerful elite? This book takes on such questions. Beyond demonstrating how digital technologies make new forms of capital accumulation possible, Huberman interrogates the ideological transformations that have accompanied the emergence of digital capitalism. She examines how business gurus, entrepreneurs, and venture capitalists make claims about how digital technologies contribute to the common good, foster collaboration and connectivity, and render life more convenient, even if this convenience comes at the expense of values such as privacy and liberty. Ultimately, Huberman argues that the spirit of digital capitalism is Janus-faced and reveals deeper cultural contradictions at the heart of contemporary American society: promising, in the same moment, to liberate us and surveil us, enrich us, and yet render our lives more economically precarious. Smart and thought-provoking, this book offers new perspectives that will speak to anyone interested in the contours of contemporary capitalism, particularly students and scholars of economic anthropology and sociology.