Research Analytics

This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language, basic statistics, linear modeling, and data visualization, which is presented throughout as an integral part of analysis. Later chapters cover more advanced topics yet are intended to be approachable for all analysts. These sections examine logistic regression, customer segmentation, hierarchical linear modeling, market basket analysis, structural equation modeling, and conjoint analysis in R. The text uniquely presents Bayesian models with a minimally complex approach, demonstrating and explaining Bayesian methods alongside traditional analyses for analysis of variance, linear models, and metric and choice-based conjoint analysis. With its emphasis on data visualization, model assessment, and development of statistical intuition, this book provides guidance for any analyst looking to develop or improve skills in R for marketing applications.

The growth of machines and users of the Internet has led to the proliferation of all sorts of data concerning individuals, institutions, companies, governments, universities, and all kinds of known objects and events happening everywhere in daily life. Scientific knowledge is not an exception to the data boom. The phenomenon of data growth in science pushes forth as the number of scientific papers published doubles every 9–15 years, and the need for methods and tools to understand what is reported in scientific literature becomes evident. As the number of academicians and innovators swells, so do the number of publications of all types, yielding outlets of documents and depots of authors and institutions that need to be found in Bibliometric databases. These databases are dug into and treated to hand over metrics of research performance by means of Scientometrics that analyze the toil of individuals, institutions, journals, countries, and even regions of the world. The objective of this book is to assist students, professors, university managers, government, industry, and stakeholders in general, understand which are the main Bibliometric databases, what are the key research indicators, and who are the main players in university rankings and the methodologies and approaches that they employ in producing ranking tables. The book is divided into two sections. The first looks at Scientometric databases, including Scopus and Google Scholar as well as institutional repositories. The second section examines the application of Scientometrics to world-class universities and the role that Scientometrics can play in competition among them. It looks at university rankings and the methodologies used to create these rankings. Individual chapters examine specific rankings that include: QS World University Scimago Institutions Webometrics U-Multirank U.S. News & World Report The book concludes with a discussion of university performance in the age of research analytics.

This book provides an introduction to quantitative marketing with Python. The book presents a hands-on approach to using Python for real marketing questions, organized by key topic areas. Following the Python scientific computing movement toward reproducible research, the book presents all analyses in Colab notebooks, which integrate code, figures, tables, and annotation in a single file. The code notebooks for each chapter may be copied, adapted, and reused in one's own analyses. The book also introduces the usage of machine learning predictive models using the Python sklearn package in the context of marketing research. This book is designed for three groups of readers: experienced marketing researchers who wish to learn to program in Python, coming from tools and languages such as R, SAS, or SPSS; analysts or students who already program in Python and wish to learn about marketing applications; and undergraduate or graduate marketing students with little or no programming background. It presumes only an introductory level of familiarity with formal statistics and contains a minimum of mathematics.

Society is now completely driven by data with many industries relying on data to conduct business or basic functions within the organization. With the efficiencies that big data bring to all institutions, data is continuously being collected and analyzed. However, data sets may be too complex for traditional data-processing, and therefore, different strategies must evolve to solve the issue. The field of big data works as a valuable tool for many different industries. The Research Anthology on Big Data Analytics, Architectures, and Applications is a complete reference source on big data analytics that offers the latest, innovative architectures and frameworks and explores a variety of applications within various industries. Offering an international perspective, the applications discussed within this anthology feature global representation. Covering topics such as advertising curricula, driven supply chain, and smart cities, this research anthology is ideal for data scientists, data analysts, computer engineers, software engineers, technologists, government officials, managers, CEOs, professors, graduate students, researchers, and academicians.

Leveraging the knowledge gained from Knowledge Management and from the growing fields of Analytics and Artificial Intelligence (AI), this Research Agenda highlights the research gaps, issues, applications, challenges and opportunities related to Knowledge Management (KM). Exploring synergies between KM and emerging technologies, leading international scholars and practitioners examine KM from a multidisciplinary perspective, demonstrating the ways in which knowledge sharing worldwide can be enhanced in order to better society and improve organisational performance.

This book gathers a selection of peer-reviewed research papers presented at the joint IV ASOCIO/XIX IISE Region 16 Conference held in Chia and Bogota, Colombia. The conference was organized by the Universidad de La Sabana’s Research Group on Logistics Systems, in partnership with Chapters #782 (Universidad de La Sabana), #712 (Universidad Sergio Arboleda) and #988 (Universidad de Los Andes) of the Institute of Industrial and Systems Engineers (IISE). The main emphasis of the book is on modelling and solving business-related problems in operations research, and on applying descriptive, predictive and prescriptive analytics and the management sciences to actual decision-making in organizations. Both theoretical developments and algorithm implementation are presented. A special focus is given to business problems arising in emerging economies, particularly in Latin America and the Caribbean. This book is addressed to academics, practitioners, postgraduate students and researchers in operations research, analytics and industrial engineering, as well as to undergraduate students for educational purposes. In particular, the book will appeal to the academic and research community in Latin America and the Caribbean, as it presents projects developed and implemented there. Higher education engineering programs will benefit from the findings and insights shared in the fields of industrial engineering, operations research and analytics, applied mathematics, and computer science and engineering.

The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the internet. Cyberspace has changed the way they communicate, and the way they shop and buy. This fluid, de-centralized and multidirectional medium is changing the way brands engage with consumers.At the same time, technology and innovation, coupled with the explosion of business data, has fundamentally altered the manner we collect, process, analyse and disseminate market intelligence. The increased volume, variety and velocity of information enables marketers to respond with much greater speed, to changes in the marketplace. Market intelligence is timelier, less expensive, and more accurate and actionable.Anchored in this age of transformations, Marketing Analytics is a practitioner's guide to marketing management in the 21st century. The text devotes considerable attention to the way market analytic techniques and market research processes are being refined and re-engineered. Written by a marketing veteran, it is intended to guide marketers as they craft market strategies, and execute their day to day tasks.

Due to the growing use of web applications and communication devices, the use of data has increased throughout various industries. It is necessary to develop new techniques for managing data in order to ensure adequate usage. The Handbook of Research on Pattern Engineering System Development for Big Data Analytics is a critical scholarly resource that examines the incorporation of pattern management in business technologies as well as decision making and prediction process through the use of data management and analysis. Featuring coverage on a broad range of topics such as business intelligence, feature extraction, and data collection, this publication is geared towards professionals, academicians, practitioners, and researchers seeking current research on the development of pattern management systems for business applications.