Research Handbook Of Innovation And Creativity For Marketing Management
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Research Handbook of Innovation and Creativity for Marketing Management
Author | : Eric Shiu |
Publsiher | : Edward Elgar Publishing |
Total Pages | : 264 |
Release | : 2017-04-28 |
Genre | : Business & Economics |
ISBN | : 9780857937957 |
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This groundbreaking Handbook is a collection of the most recent research in innovation and creativity as it applies to marketing management. It uniquely combines the work of innovation and creativity scholars in the same book.
The Oxford Handbook of Innovation Management
Author | : Mark Dodgson,David M. Gann,Nelson Phillips |
Publsiher | : Unknown |
Total Pages | : 722 |
Release | : 2014 |
Genre | : Business & Economics |
ISBN | : 9780199694945 |
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While innovation is widely recognised as being critical to organisational success and the well-being of societies, it requires careful management to ensure that innovation processes have the best possible impact. This volume provides a wide range of perspectives on the nature of innovation management and its influences.
Handbook of Research on Creativity and Innovation
Author | : Zhou, Jing,Rouse, Elizabeth D. |
Publsiher | : Edward Elgar Publishing |
Total Pages | : 352 |
Release | : 2021-10-22 |
Genre | : Psychology |
ISBN | : 9781788977272 |
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This cutting-edge Handbook takes stock of a diverse set of theoretical and methodological perspectives that address creativity, innovation, and the ways in which they intersect. Considering the development of the field, the Handbook examines current trends to chart a path forward for promising future research.
Handbook of Research on Leadership and Creativity
Author | : Michael D. Mumford,Sven Hemlin |
Publsiher | : Edward Elgar Publishing |
Total Pages | : 512 |
Release | : 2024 |
Genre | : Electronic Book |
ISBN | : 9781784715465 |
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The rapid pace of technological change and globalization of products, competition and services have conspired to place a new premium on innovation for firms across the world. Although many variables influence creativity and innovation, the effective leadership of creative teams has proved especially important. This timely Handbook presents the state of the art for what leaders must do to lead creative teams and how they should do it.
Handbook of Research on New Product Development
Author | : Peter N. Golder,Debanjan Mitra |
Publsiher | : Edward Elgar Publishing |
Total Pages | : 480 |
Release | : 2018-02-23 |
Genre | : Business & Economics |
ISBN | : 9781784718152 |
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New products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product development bring together the latest thinking on this vitally important topic. These thought-leading authors organize knowledge into useful and insightful frameworks covering all aspects of new product development: companies, collaborators, customers, context, markets, and performance. Managers will benefit from the handbook by expanding their knowledge of new product development and researchers will learn about opportunities to continue expanding on this body of knowledge.
Creativity Research
Author | : Eric Shiu |
Publsiher | : Routledge |
Total Pages | : 338 |
Release | : 2014-03-26 |
Genre | : Business & Economics |
ISBN | : 9781136249587 |
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Compared to its ‘cousin’ innovation, academic research on creativity has been less well covered in journals and books. This is despite the fact that creativity has a profound role in many different subject disciplines. This book is a unique collection of some of the latest research from a range of leading creativity researchers. Providing a clear understanding of the main concepts, this book: Introduces creativity from an inter-disciplinary perspective Discusses the environmental determinants of creativity development Explores creativity research in the differing disciplines of business, music and education Creativity Research will be of interest and importance to researchers across a variety of subject disciplines, as well as students and practitioners of creativity, innovation and organizational behaviour, amongst others.
Handbook of Research on Strategic Innovation Management for Improved Competitive Advantage
Author | : Jamil, George Leal,Pinto Ferreira, João José,Pinto, Maria Manuela,Magalhães Pessoa, Cláudio Roberto,Xavier, Alexandra |
Publsiher | : IGI Global |
Total Pages | : 772 |
Release | : 2018-04-13 |
Genre | : Business & Economics |
ISBN | : 9781522530138 |
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Innovation is a vital process for any business to remain competitive in this age. This progress must be coherently and optimally managed, allowing for successful improvement and future growth. The Handbook of Research on Strategic Innovation Management for Improved Competitive Advantage provides emerging research on the use of information and knowledge to promote development in various business agencies. While covering topics such as design thinking, financial analysis, and policy planning, this publication explores the wide and complex relationships that constitute strategic innovation management principals and processes. This publication is an important resource for students, professors, researchers, managers, and entrepreneurs seeking current research on the methods and tools regarding information and knowledge management for business advancement.
Creativity in Product Innovation
Author | : Jacob Goldenberg,David Mazursky |
Publsiher | : Cambridge University Press |
Total Pages | : 246 |
Release | : 2002-01-03 |
Genre | : Business & Economics |
ISBN | : 0521002494 |
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Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain "regularities" in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used to enhance the creative process and thus enable people to be more productive and focused. Representing the culmination of years of research on the topic of creativity in marketing, the Creativity Templates approach has been recognized as a breakthrough in such journals as Science, Journal of Marketing Research, Management Science, and Technological Forecasting and Social Change.