Researching Historical Screen Audiences

Considers the challenges of historical audience research in the field of screen studies.

"This timely volume engages with one of the most important shifts in recent film studies: the turn away from text-based analysis towards the viewer. Historically, this marks a return to early interest in the effect of film on the audience by psychoanalysts and psychologists, which was overtaken by concern with the 'effects' of film, linked to calls for censorship and moral panics rather than to understanding the mental and behavioral world of the spectator. Early cinema history has revealed the diversity of film-viewing habits, while traditional 'box office' studies, which treated the audience initially as a homogeneous market, have been replaced by the study of individual consumers and their motivations. Latterly, there has been a marked turn towards more sophisticated economic and sociological analysis of attendance data. And as the film experience fragments across multiple formats, the perceptual and cognitive experience of the individual viewer (who is also an auditor) has become increasingly accessible. With contributions from Gregory Waller, John Sedgwick and Martin Barker, this work spans the spectrum of contemporary audience studies, revealing work being done on local, non-theatrical and live digital transmission audiences, and on the relative attraction of large-scale, domestic and mobile platforms."--Publisher's website.

This book confronts theoretical models on cinema as both a product and a catalyst of European modernity with new empirical work on the history of the social experience of cinema-going, film audiences and film exhibition.

Essays exploring how reformers and charities used the “magic lantern” to raise public awareness of poverty. Public performances using the magic or optical lantern became a prominent part of the social fabric of the late nineteenth century. Drawing on a rich variety of primary sources, Screen Culture and the Social Question, 1880-1914 investigates how the magic lantern and cinematograph, used at public lectures, church services, and electoral campaigns, became agents of social change. The essays examine how social reformers and charitable organizations used the “art of projection” to raise public awareness of the living conditions of the poor and the destitute, as they argued for reform and encouraged audiences to work to better their lot and that of others.

Between the late 1950s and mid-1970s, British cinema experienced an explosion of X-certificated films. In parallel with an era marked by social, political, and sexual ferment and upheaval, British filmmakers and censors pushed and guarded the permissible limits of violence, horror, revolt, and sexuality on screen. Adult Themes is the first volume entirely devoted to the exploration of British X certificate films across this transformative period, since identified as 'the long 1960s'. How did the British Board of Film Censors, harried on one side by the censorious and moralistic, and beset on the other by demands for greater artistic freedom, oversee and manage this provocative body of films? How did the freedoms and restrictions of the X certificate hasten, determine, and reshape post-war British cinema into an artistic, exploitational, and unapologetically adult medium? Contributors to this collection consider these central questions as they take us to swinging parties, on youthful crime sprees, into local council meetings, on police raids of cinemas, and around Soho strip clubs, and introduce us to mass murderers, lesbian vampires, apoplectic protestors, eroticised middle-aged women, and rebellious working-class men. Adult Themes examines both the workings and negotiations of British film censorship, the limits of artistic expression, and a wider culture of X certificate cinema. This is an important volume for students and scholars of British Film History and censorship, Media Studies, the 1960s, and Cultural and Sexuality Studies, while simultaneously an entertaining read for all connoisseurs of British cinema at its most vivid and scandalous.

This book sheds new light on the cinema and modernity debate by confronting established theories on the role of the modern cinematic experience with new empirical work on the history of the social experience of cinema-going, film audiences and film exhibition. The book provides a wide range of research methodologies and perspectives on these matters, including: the use of oral history methods questionnaires diaries audience letters as well as industrial, sociological and other accounts on historical film audiences. The collection’s case studies thus provide a "how to" compendium of current methodologies for researchers and students working on film and media audiences, film and media experiences, and historical reception. The volume is part of a ‘new cinema history’ effort within film and screen studies to look at film history not only as a history of production, textual relations or movies-as-artefacts, but rather to concentrate more on the receiving end, the social experience of cinema, and the engagement of film/cinema (history) ‘from below’. The contributions to the volume reflect upon the very different ways in which cinema has been accepted, rejected or disciplined as an agent of modernity in neighbouring parts of Europe, and how cinema-going has been promoted and regulated as a popular social practice at different times in twentieth-century European history.

A Companion to Television is a magisterial collection of 31 original essays that charter the field of television studies over the past century Explores a diverse range of topics and theories that have led to television’s current incarnation, and predict its likely future Covers technology and aesthetics, television’s relationship to the state, televisual commerce; texts, representation, genre, internationalism, and audience reception and effects Essays are by an international group of first-rate scholars For information, news, and content from Blackwell's reference publishing program please visit www.blackwellpublishing.com/reference/