Resources For College Libraries

This seven-volume set offers a core collection of hand-selected titles in 58 curriculum-specific subject areas. Volumes are organized into broad subject areas such as Humanities, Languages and Literature, History, Social Sciences and Professional Studies, Science and Technology, and Interdisciplinary and Area Studies. The seventh volume provides helpful cross-referencing indexes which explain the relationship between RCL subject taxonomy and LC ranges. New to this edition are the inclusion of interdisciplinary subject areas and the selection of electronic resources and web sites essential for undergraduate library collections. Non-book selections will be easily identified by a graphic indicator included in the item record. All selections will be assigned an audience level marker indicating whether the title is most appropriate for lower-division undergraduate, upper-division undergraduate, faculty, or general readership. Records will also include a notation if they previously appeared in BCL3 (Books for College Libraries, 1988) or have been reviewed by Choice.

Collection Development is a compilation of 20 papers that explore the assumption that mission affects policy. To what extent do the unique features and mission of the small college library create distinctive concerns for it? The papers presented here demonstrate an alternative to the assumption that what works in large university libraries will also work in small ones.

Librarians working in two-year and other small academic libraries share current thinking on such topics as managing change, accreditation standards, marketing library services, and coping with technology. --From publisher description.

Get informed answers to your questions and concerns about integrating the materials in your library’s collection Library collections have always included materials in many formats—handling a mix of material types is an accepted part of library work. And in recent years, the very concept of “collection” has been significantly redefined by the addition of electronic resources. But are print and digital materials really merged in library collections or are they treated and maintained as separate entities? Integrating Print and Digital Resources in Library Collections examines a variety of collection management issues, combining practical theory, research findings, “how-to” articles, and opinion pieces to encourage efforts in establishing fully integrated and accessible collections. While achieving a truly integrated collection can be difficult, the failure to do so can lead to duplication of access, effort, and expense. Integrating Print and Digital Resources in Library Collections can help guide you through the difficult aspects of keeping your collection up-to-date, including the “Big Deal” and consortial purchasing, shifting the emphasis from purchasing print to procuring online resources for library reference work, analyzing use patterns of electronic versus hard copy resources, serials workflow studies, and review projects. Integrating Print and Digital Resources in Library Collections examines: the implications of electronic resource licenses future directions of academic reference collections technologies that can help integrate electronic resources into reference collections the “Big Deal”—the purchase of access to large aggregations of materials in electronic formats integrating electronic resources into the collections of ARL libraries a corporate library’s progression to an all-digital collection how to decide what can—and can’t—be digitized how large e-book collections affect the circulation of comparable print collections and much more! Integrating Print and Digital Resources in Library Collections is an invaluable resource for librarians—experts and beginners—seeking to develop the best collections for their patrons.

Practical advice on how to promote your library and how to better understand and serve library users Real-Life Marketing and Promotion Strategies in College Libraries is a “how-to” guide to marketing and promotional activities that will raise your library’s visibility in the face of increased competition from other information providers. Academic librarians draw on their own experiences with real-life examples of what works (and what doesn’t) when developing, implementing, and evaluating on-campus marketing initiatives. You’ll learn how to use surveys, focus groups, advertising, target audiences, community outreach, and public relations to learn more about the needs of your library’s users, how to make improvements to meet those needs, and how to communicate those improvements to students and faculty. Academic librarians just getting started or well into their careers will benefit from the book’s practical approach to using marketing and promotional techniques that are effective and affordable. Each article of Real-Life Marketing and Promotion Strategies in College Libraries includes tables, figures, and appendices that provide tangible examples of marketing and promotional activities that really work. The book also includes a bibliography of effective marketing resources that’s kept up-to-date through an accompanying Web site. Real-Life Marketing and Promotion Strategies in College Libraries shows you how to: incorporate the results of LibQUAL+ and student focus groups into your short- and long-range planning use posters, displays, brochures, newspaper ads, and giveaways in your public relations campaigns get the word out to the community about your library and its services use the right media to match your message with your audience increase awareness of your library’s virtual reference services use postcards to promote your services collaborate with students to develop an advertising campaign implement a marketing action plan stage large-scale special events and programs and a whole lot more! Real-Life Marketing and Promotion Strategies in College Libraries is an essential professional resource for practicing academic librarians and library directors at colleges and universities.