Revitalizing Real Madrid

Real Madrid was a broken club. As Cristiano Ronaldo and Zinedine Zidane walked away from the Estadio Santiago Bernabéu, a full-blown identity crisis emerged. In one humiliating week, losses to Barcelona in the Copa del Rey and La Liga, as well as a UEFA Champions League exit at the hands of Ajax, effectively ended Real Madrid's hope of a 2018/19 trophy. From the highs of Zinedine Zidane's first tenure to the lows of the 2018/19 season, discover how Zizou revitalized a broken Real Madrid squad. "Revitalizing Real Madrid - The Tactics and Stats behind Zinedine Zidane's Success" takes an in-depth look at the ideas fueling Real Madrid's 2019/20 La Liga title run. Once a high-scoring team with a leaky defense, Zidane reshaped the team's approach, transforming them into Europe's top defensive side. Through tactical visualizations and contextualized statistics from Scott Martin, a senior analyst for Total Football Analysis, experience the revitalization of world soccer's greatest heavyweight, Real Madrid.

The untold story of Real Madrid: one of the most incredible turnarounds in sports and business history. Real Madrid is the most successful sports team on the planet. The soccer club has more trophies than any other sports team, including 11 UEFA Champions League trophies. However, the story behind the triumph goes beyond the players and coaches. Generally unnoticed, a management team consisting mostly of outsiders took the team from near bankruptcy to the most valuable sports organization in the world. How did Real Madrid achieve such extraordinary success? Columbia Business School adjunct professor Steven G. Mandis investigates. Given unprecedented behind-the-scenes access, Mandis is the first researcher to rigorously ana- lyze both the on-the-field and business aspects of a sports team. What he learns is completely unexpected and challenges the conventional wisdom that moneyball-fueled data analytics are the primary instruments of success. Instead, Real Madrid's winning formula both on and off the field, from player selection to financial management, is based on aligning strategy with the culture and values of its fan base. Chasing the most talented (and most expensive) players can be a recipe for a winning record, but also financial disaster, as it was for Real Madrid in the late 1990s. Real Madrid's management believes that the club exists to serve the Real Madrid community. They discovered that its fans care more about why the team exists, how their club wins, and whom it wins with versus just winning. The why, how, and whom create a community brand and identity, and inspire extraordinary passion and loyalty, which has led to amazing marketing and commercial success—in turn, attracting and paying for the best players in the world, with the values the fans expect. The club's values and culture also provide a powerful environment for these best players to work together to win trophies. The Real Madrid Way explains how Real Madrid has created and maintains a culture that drives both financial and on-the-field success. This book is an engrossing account of the lifetime of one of the greatest clubs in the most popular sport in the world, and for business and organization leaders, it's an invaluable inside look at a compelling alternative model with lasting competitive advantages that can deliver superior and sustainable returns and performance.

Get inside the mind of football's most enigmatic icon 'Zidane is the master' Pele One of modern football's most brilliant players - and one of its most iconic and mysterious figures - Zinedine Zidane's football career is the stuff of legend. A World Cup-winner with France, he became the world's most expensive player in 2001 when he moved from Juventus to Real Madrid for £46million, where his exceptional talent earned him a reputation as one of the greatest players of all-time. His playing career concluded explosively when he retired after being sent off for head-butting Marco Materazzi in the 2006 World Cup final. But his football career was far from over. After a spell coaching in Spain, he was appointed manager of Real Madrid in 2015 and immediately demonstrated that his skill as a manager matched his talent on the pitch, leading the team to successive Champions League victories and establishing him as one of the new managerial greats. Rarely speaking to the press, Zidane is known as a man who 'speaks only with the ball'. In this definitive biography, Patrick Fort and Jean Philippe take us behind the scenes of his exceptional career, revealing the man behind the legend.

A tool to enable Americans to read printed Russian (Cyrillic) contemporary literature, On-line newspapers, printed materials, etc. Extremely comprehensive listings of Composite word/terms, Word stems and their grammatically defining endings, Uniquely phoneticized words, and unique word/terms found in no other published American source. Translations are structured to firstly list the most common American translation, followed by secondary translations, and their synonyms. Each Cyrillic entry is categorized by grammatical usage. Adjectives have the source topic listed at the end of each Cyrillic entry. Product is intended for all those interested in reading the Russian Printed Language; speaking or pronouncing the Russian language is not a restriction for reading and literal understanding. This publication is intended to complement the basic Russian language translations found in a quality/comprehensive Russian/English dictionary (such as Oxfords Russian/English Dictionary). Utilize Contemporary Russian by L. L. Downing to access the fascinating world of the extensive Russian Language.

In the decade between 1998-2008, Spain became the main destination for Ecuadorian migrants, and Madrid, Spain's capital, became the city with the largest Ecuadorian population outside of Ecuador. Through a combination of ethnographic research and cultural analysis, this book addresses the interconnections between spatial practices, cultural production, and definitions of citizenship in migration dynamics between Ecuador and Spain, showing how Ecuadorians are key actors in Madrid's recent urban history. Looking at the city as form and content, constitutive and constituting of ideological processes, each chapter analyzes the spatial practices of Madrid's Ecuadorian residents through various forms: the body, the home, public and leisure spaces, the city, the nation, and transnational circuits. Rather than addressing migrants as a general human type marked by (dis)placement, each chapter offers an illustration of how Ecuadorian migrants forge transnational processes through their everyday lives in specific time and place, and how these processes manifest culturally on both sides of the Atlantic.

Writing about his experiences, Farred shares with the reader his experienced growing up coloured in South Africa, moving to England, and finally to the USA, and how his passion for football kept company with his many moves.

Die Meister! Die Besten! Les grandes équipes! The champions! The pinnacle of club football, the UEFA Champions League is where heroes are made and legacies enshrined. The seven-year period between the beginning of the 2007/08 campaign and the end of the 2013/14 campaign is defined by four men, but what makes this era so magical was the rivalry Cristiano Ronaldo shared with Lionel Messi. Both Ronaldo and Messi were on a level of their own and cemented themselves as two of the greatest players to ever play the game. Turning to the coaches, Pep Guardiola became the competition's Goliath figure, but for every Goliath, there must be a David. Jose Mourinho embodies David. He won the competition with Inter Milan in 2009/10, overcoming Pep Guardiola's Barcelona in the semi-finals against the odds. But while he only won the competition once during this period his finger-prints can be founds all over the winning campaigns of Chelsea and Real Madrid. Tactical innovation, fierce rivalries, and four all-time greats delivered an unparalleled era in football history. Dive into the nostalgia and nailbiting moments with contributions from some of the world's most respected football journalists, including Raphael Honegstein, Andy West, Phil Schoen, and Dan Levene. Joining our team of tactical experts are renowned tacticians Tobias Escher, Alex Delmas, Muddassir Hussain, and more. These are the Champions and this is their LEGACY.

The Routledge Handbook of Language Revitalization is the first comprehensive overview of the language revitalization movement, from the Arctic to the Amazon and across continents. Featuring 47 contributions from a global range of top scholars in the field, the handbook is divided into two parts, the first of which expands on language revitalization issues of theory and practice while the second covers regional perspectives in an effort to globalize and decolonize the field. The collection examines critical issues in language revitalization, including: language rights, language and well-being, and language policy; language in educational institutions and in the home; new methodologies and venues for language learning; and the roles of documentation, literacies, and the internet. The volume also contains chapters on the kinds of language that are less often researched such as the revitalization of music, of whistled languages and sign languages, and how languages change when they are being revitalized. The Routledge Handbook of Language Revitalization is the ideal resource for graduate students and researchers working in linguistic anthropology and language revitalization and endangerment.