Robin Hood Marketing

Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively to good causes of all kinds. The Robin Hood rules steal from the winning formulas for selling socks, cigarettes, and even mattresses, with good advice for appealing to your audiences’ values, not your own; developing a strong, competitive stance; and injecting into every message four key elements that compel people to take notice. Andresen, who is also a former journalist, also reveals the best route to courting her former colleagues in the media and getting your message into their reporting. Katya Andresen is Vice President of Marketing at the charitable giving portal Network for Good, which was founded by AOL, Yahoo! and Cisco. Before joining Network for Good, she was Senior Vice President of Sutton Group, a marketing and communications firm supporting non-profits, government agencies, and foundations working for the social good. Previously she was a marketing consultant overseas, promoting causes ranging from civil society in Ukraine to ecotourism in Madagascar. She also worked for CARE International. She has trained hundreds of causes in effective marketing and media relations, and her marketing materials for non-profits have won national and international awards. In addition to writing Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes, Katya was featured in the e-book, Nine Minds of Marketing. She is also a co-author of a chapter in the book, People to People Fundraising - Social Networking and Web 2.0 for Charities. Fundraising Success Magazine named her Fundraising Professional of the Year in 2007. Katya traces her passion for good causes to the enormous social need she witnessed as a journalist prior to her work in the non-profit sector. She was a foreign correspondent for Reuters News and Television in Asia and for Associated Press, the San Francisco Chronicle and the Dallas Morning News in Africa. She has a bachelor's degree in history from Haverford College. Visit her blog to learn more...http://www.nonprofitmarketingblog.com/

A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.

Robin Hood is one of the most enduring and well-known figures of English folklore. Yet who was he really? In this intriguing book, Lesley Coote reexamines the early tales about Robin in light of the stories, both English and French, that have grown up around them—stories with which they shared many elements of form and meaning. In the process, she returns to questions such as where did Robin come from, and what did these stories mean? The Robin who reveals himself is as spiritual as he is secular, and as much an insider as he is an outlaw. And in the context of current debates about national identity and Britain’s relationship with the wider world, Robin emerges to be as European as he is English—or perhaps, as Coote suggests, that is precisely the quality which made him fundamentally English all along.

If you thought you knew about Robin Hood... then think again! Written by Robert White, chairman of the World Wide Robin Hood Society. Many tales have been told about Robin Hood. The traditional stories of good versus evil and his quest to regain his rightful inheritance are universally appealing. The legend has intrigued generation after generation and everyone has their own personal vision of Robin Hood - a swashbuckling hero; a romantic outlaw; a bandit thief; a fighter of injustice or a benevolent champion of the people. Numerous books have been written by historians trying to untangle the myth, establish his actual existence and speculate on just who he might have actually been. Consequently, the subject of the globally renowned hero of English folklore has become extensively complex but the observations included in this publication should provide a brief overview of some of the key facts, issues and perceptions surrounding Robin Hood. Robin Hood: The Legacy of a Folk Hero gives a fascinating insight into the numerous aspects of one of the world's most enduring and iconic legends. Robert White discusses interesting facts and titbits surrounding the outlaw, and then reflects on how the Sherwood Forest hero has become a global phenomenon who, over 800 years, evolved into 'the people's champion'. Embark on an journey from the legend's mythical roots to how, across the ages, the tales of Robin and his merry men has developed in many diverse ways that still impact us to this day. Whatever your opinions and beliefs, this title will reveal just why Robin Hood has become so much more than simply a mythical outlaw of English folklore.

This student text provides a foundation of theory and principles for those seeking sports management position. It provides an overview of the reasons and foundations for sport marketing as well as theoretical and research issues, and why market segmentation is important.

A fresh retelling of the Robin Hood legends. Also examines the historical evidence behind the legends.

If you thought you knew about Robin Hood… then think again! ​ Written by Robert White, chairman of the World Wide Robin Hood Society. ​ Many tales have been told about Robin Hood. The traditional stories of good versus evil and his quest to regain his rightful inheritance are universally appealing. The legend has intrigued generation after generation and everyone has their own personal vision of Robin Hood - a swashbuckling hero; a romantic outlaw; a bandit thief; a fighter of injustice or a benevolent champion of the people. Numerous books have been written by historians trying to untangle the myth, establish his actual existence and speculate on just who he might have actually been. Consequently, the subject of the globally renowned hero of English folklore has become extensively complex but the observations included in this publication should provide a brief overview of some of the key facts, issues and perceptions surrounding Robin Hood. ​ Robin Hood: The Legacy of a Folk Hero gives a fascinating insight into the numerous aspects of one of the world’s most enduring and iconic legends. Robert White discusses interesting facts and titbits surrounding the outlaw, and then reflects on how the Sherwood Forest hero has become a global phenomenon who, over 800 years, evolved into 'the people’s champion'. Embark on an journey from the legend’s mythical roots to how, across the ages, the tales of Robin and his merry men has developed in many diverse ways that still impact us to this day. ​ Whatever your opinions and beliefs, this title will reveal just why Robin Hood has become so much more than simply a mythical outlaw of English folklore.

Create a mutually beneficial partnership between nonprofit and for-profit enterprises Cause marketing creates a partnership with benefits for both a nonprofit entity and a business. Written by an expert on cause marketing whose blog, SelfishGiving.com, is a key resource on the subject, this friendly guide shows both business owners and marketers for nonprofits how to build and sustain such a partnership using social media such as Facebook and Twitter. It covers new online tools, how to identify potential partners, tips on engaging your fans, and how to model a campaign on proven successes. Cause marketing is not marketing a cause, but a partnership between business and nonprofit that benefits both This guide offers an easy-to-understand blueprint for finding appropriate partners, planning and setting up a campaign using Facebook, Twitter, and blogs, measuring campaign success, and more Explains online tools such as Quick Response Codes, services like Causon and The Point, and location marketing services including Foursquare, Whrrl, and Gowalla Features case studies that illustrate successful campaign techniques Cause Marketing For Dummies helps both businesses and nonprofits reap the benefits of effective cause marketing.