Schitt Happens

For everyone who didn't win the venture capital lottery, for everyone who wasn't born with a trust fund, for everyone who doesn't have rich relatives... This is the story of how real start-ups work. This is how to turn a dream into a multi-million dollar business-without selling out, without spending a mint on marketing, and without losing your sense of humor. Meet Schiit Audio, a company born in a garage that went on to change the face of high-end personal audio-challenging the idea that everything must be made in China, rejecting old ideas about advertising and social awareness, and forging our own unforgettable brand. This is our (improbable) story. Here's to your own stories-and your success!

Neil Young took on the music industry so that fans could hear his music—all music—the way it was meant to be heard. Today, most of the music we hear is com-pressed to a fraction of its original sound,while analog masterpieces are turning to dustin record company vaults. As these record-ings disappear, music fans aren't just losing acollection of notes. We're losing spaciousness,breadth of the sound field, and the ability tohear and feel a ping of a triangle or a pluckof a guitar string, each with its own reso-nance and harmonics that slowly trail off intosilence. The result is music that is robbed of its original quality—muddy and flat in sound compared to the rich, warm sound artists hear in the studio. It doesn't have to be this way, but the record and technology companies have incorrectly assumed that most listeners are satisfied with these low-quality tracks. Neil Young is challenging the assault on audio quality—and working to free music lovers from the flat and lifeless status quo. To Feel the Music is the true story of his questto bring high-quality audio back to musiclovers—the most important undertaking ofhis career. It's an unprecedented look insidethe successes and setbacks of creating thePono player, the fights and negotiationswith record companies to preserve master-pieces for the future, and Neil's unrelentingdetermination to make musical art availableto everyone. It's a story that shows how muchmore there is to music than meets the ear. Neil's efforts to bring quality audio to his fans garnered media attention when his Kickstarter campaign for his Pono player—a revolutionary music player that would combine the highest quality possible with the portability, simplicity and affordability modern listeners crave—became the third-most successful Kickstarter campaign in the website's history. It had raised more than $6M in pledges in 40 days. Encouraged by the enthusiastic response, Neil still had a long road ahead, and his Pono music player would not have the commercial success he'd imagined. But he remained committed to his mission, and faced with the rise of streaming services that used even lower quality audio, he was determined to rise to the challenge. An eye-opening read for all fans of Neil Young and all fans of great music, as well as readers interesting in going behind the scenes of product creation, To Feel the Music has an inspiring story at its heart: One determined artist with a groundbreaking vision and the absolute refusal to give up, despite setbacks, naysayers, and skeptics.

Good advice for tough times "To succeed in life, you need three things: a wishbone, a backbone and a funny bone." —Reba McEntire "You can't be brave if you've only had wonderful things happen to you." —Mary Tyler Moore "Sometimes you just have to pee in the sink." —Charles Bukowski "Don't go around saying the world owes you a living. The world owes you nothing. It was here first." —Mark Twain "Anyone who trades liberty for security deserves neither." —Benjamin Franklin "When your dreams turn to dust, vacuum." —Desmond Tutu Ever had one of those days when nothing seems to go your way? Poor little you. Now deal with it! Life is too short to spend moping around when instead you could be taking things with a pinch of salt—and a shot of tequila. Here's a book packed with straight-talking quotations to help you get a grip and find the brighter side.

Paul McGowan tells all (and then some) in this riotous tale of misbegotten success that's 99% true in all the best ways. From his not-so-innocent youth growing up in the shadow of Disneyland and summer evenings in the innocent 1950s, to his dope-smoking, snake-eating, draft-dodging, loony-bin misadventure through Europe, to his struggles to build a thriving enterprise from a stack of dusty albums-see how the CEO of a worldwide company took fifty years to become an overnight success.Unlike Paul, you may never get picked up by the Secret Service or carry the shame of bankruptcy, but you just might see yourself in his repeated failures or in his refusal to let life keep him down. You'll laugh and you'll cry as Paul describes the struggle of finding his place in a community you never knew existed. Through it all, you'll discover what Paul did: life's detours offer the best opportunities to find your way.

Aja was the album that made Steely Dan a commercial force on the order of contemporaries like Fleetwood Mac, the Eagles and Chicago. A double-platinum, Grammy-winning bestseller, it lingered on the Billboard charts for more than a year and spawned three hit singles. Odd, then, that its creators saw it as an "ambitious, extended" work, the apotheosis of their anti-rock, anti-band, anti-glamour aesthetic. Populated by thirty-fi ve mostly jazz session players, Aja served up prewar song forms, mixed meters and extended solos to a generation whose idea of pop daring was Paul letting Linda sing lead once in a while. And, impossibly, it sold. Including an in-depth interview with Donald Fagen, this book paints a detailed picture of the making of a masterpiece.

“A beautifully written journey into the mechanics of the world of the cell, and even beyond, exploring the analogy with computers in a surprising way” (Denis Noble, author of Dance to the Tune of Life). How does a single-cell creature, such as an amoeba, lead such a sophisticated life? How does it hunt living prey, respond to lights, sounds, and smells, and display complex sequences of movements without the benefit of a nervous system? This book offers a startling and original answer. In clear, jargon-free language, Dennis Bray taps the findings from the discipline of systems biology to show that the internal chemistry of living cells is a form of computation. Cells are built out of molecular circuits that perform logical operations, as electronic devices do, but with unique properties. Bray argues that the computational juice of cells provides the basis for all distinctive properties of living systems: it allows organisms to embody in their internal structure an image of the world, and this accounts for their adaptability, responsiveness, and intelligence. In Wetware, Bray offers imaginative, wide-ranging, and perceptive critiques of robotics and complexity theory, as well as many entertaining and telling anecdotes. For the general reader, the practicing scientist, and all others with an interest in the nature of life, this book is an exciting portal to some of biology’s latest discoveries and ideas. “Drawing on the similarities between Pac-Man and an amoeba and efforts to model the human brain, this absorbing read shows that biologists and engineers have a lot to learn from working together.” —Discover magazine “Wetware will get the reader thinking.” —Science magazine

Jere Gutierrez is bucking the trend at the dying art of "linear" entertainment -- what we know today as TV shows. His combination of astounding stories, captured in the moment, are captivating millions. Of course, every one of his stories are fabricated and engineered and orchestrated, even though they're sold as "real." Unfortunately for Jere, his backers have begun to see through his tricks. Desperate for another story, one large enough to capture the attention of the world, he teams up with a retired TV executive to create an ad-supported mission to Mars, complete with corporate sponsors and extreme sports events. What Jere doesn't know is just how captivating his Winning Mars will be.