Self Help Inc

Why doesn't self-help help? Micki McGee explores the demand for self-help & what it tells us about ourselves.

Why doesn't self-help help? Cultural critic Micki McGee puts forward this paradoxical question as she looks at a world where the market for self-improvement products--books, audiotapes, and extreme makeovers--is exploding, and there seems to be no end in sight. Rather than seeing narcissism at the root of the self-help craze, as others have contended, McGee shows a nation relying on self-help culture for advice on how to cope in an increasingly volatile and competitive work world. Self-Help, Inc. reveals how makeover culture traps Americans in endless cycles of self-invention and overwork as they struggle to stay ahead of a rapidly restructuring economic order. A lucid and fascinating treatment of the modern obsession with work and self-improvement, this lively book will strike a chord with its acute diagnosis of the self-help trap and its sharp suggestions for how we can address the alienating conditions of modern work and family life.

She provides practical advice and direction to professionals for working with these groups while analyzing self-help/support organizations on three different levels - in terms of the groups themselves, the groups' members, and the practitioner's interaction with the groups. In addition, this comprehensive volume discusses the most prominent representative associations as examples of different types of groups, including Alcoholics Anonymous, Recovery, Inc., National Alliance for the Mentally Ill, and the Alzheimer's Association. It also examines the rise of telephone and on-line self-help, considering the advantages, and disadvantages of this style of group interaction.