Selling Beauty

The practices of beauty -- A market for beauty -- Advertising beauty -- Maligning beauty -- Domesticating beauty -- Selling natural artifice -- Selling the orient -- Selling masculinity.

An “enjoyable” history of the French cosmetic industry and the evolution of beauty standards and commercial culture during a revolutionary era (European History Quarterly). As the French citizenry rebelled against the excesses of the aristocracy, there was a parallel shift in consumer beauty practices. Powdered wigs, alabaster white skin, and rouged cheeks disappeared in favor of a more natural and simple style. Selling Beauty challenges expectations about past fashions and offers a unique look into consumer culture and business practices. Morag Martin introduces readers to the social and economic world of cosmetic production and consumption, recounts criticisms against the use of cosmetics from a variety of voices, and examines how producers and retailers responded to quickly evolving fashions. Martin shows that the survival of the industry depended on its ability to find customers among the emerging working and middle classes. But the newfound popularity of cosmetics raised serious questions. Critics—from radical philosophes to medical professionals—complained that the use of cosmetics was a threat to social morals and questioned the healthfulness of products that contained arsenic, mercury, and lead. Cosmetic producers embraced these withering criticisms, though, skillfully addressing these concerns in their marketing campaigns, reassuring consumers of the moral and physical safety of their products. Rather than disappearing along with the Old Regime, the commerce of cosmetics, reimagined and redefined, flourished in the early nineteenth century—as political ideals and Enlightenment philosophies radically altered popular sentiment.

"Jaclyn is a woman of integrity, leader and a truly passionate person Most Passionate Spa and Esthetic leader " -- Thomas Eramo, Regional Director, Thermafuse "Her talent and commitment to the beauty professional is limitless." -- An G. Hinds, President & Owner of Catherine Hinds Institute of Esthetics "Whether as an instructor, sales associate, spa manager or the many other professional experiences she brings to the table, Jaclyn has always been a stand out inspiration in her field." -- Brend Brock, Founder of Farmesthetics, Fine Herbal Skin Care If you own your own salon, spa, or beauty business, then this book is for you. Jaclyn Luongo, a beauty industry leader with over 20 years of health and beauty experience, shares with you her tactics for connecting and building your clientele, growing sales, and generating higher revenue. The perfect companion to your growing business or a great gift for the beauty professional in your life, Jaclyn presents inspirational and easy-to-read chapters that can help guide a beautician to success.

Spread a positive message with Operation Beautiful! You're beautiful just the way you are. Smile! Let your inner beauty shine. Imagine walking into a dressing room and finding notes like these stuck to the mirror. How would it make you feel? Operation Beautiful is a movement that promotes positivity and self-esteem by encouraging people to post notes with uplifting messages in public places, all in the hopes of changing the way people see themselves. The movement started out with a website and became a book for adults that published in August 2010. Our new book features notes written by real girls from all over the world alongside stories of how writing and finding these notes has changed their lives. Author and Operation Beautiful creator Caitlin Boyle also shares tips meant especially for girls on issues such as body image, bullying, and healthy eating. This book is an essential read for all growing girls, and is organized and written in a way that is meant for girls to share with their moms or their best friends!

As a professional in the Hair & Beauty industry developing your skills portfolio is very important, but learning the skills to sell can often be overlooked. Successful selling skills can transform your clients' relaxing treat into a full retail therapy session. Not only do these skills enhance your clients' overall experience and help you build a loyal customer base, but you will see the business flourish as a result! Whether you're a trainee just starting out, or are a salon director with years of experience, this book gives you plenty of in-depth advice and practical exercises to boost your confidence. Written by national award winning salon director Ruth Langley, she shares the benefit of her 20 years' experience with tried and tested techniques. With plenty of real life examples and practical tools, this book gives you everything you need to enhance your sales performance in the salon straight away.

Between the 1920s and the 1970s, American economic culture began to emphasize the value of consumption over production. At the same time, the rise of new mass media such as radio and television facilitated the advertising and sales of consumer goods on an unprecedented scale. In Style and Status: Selling Beauty to African American Women, 1920--1975, Susannah Walker analyzes an often-overlooked facet of twentieth-century consumer society as she explores the political, social, and racial implications of the business devoted to producing and marketing beauty products for African American women. Walker examines African American beauty culture as a significant component of twentieth-century consumerism, and she links both subjects to the complex racial politics of the era. The efforts of black entrepreneurs to participate in the American economy and to achieve self-determination of black beauty standards often caused conflict within the African American community. Additionally, a prevalence of white-owned firms in the African American beauty industry sparked widespread resentment, even among advocates of full integration in other areas of the American economy and culture. Concerned African Americans argued that whites had too much influence over black beauty culture and were invading the market, complicating matters of physical appearance with questions of race and power. Based on a wide variety of documentary and archival evidence, Walker concludes that African American beauty standards were shaped within black society as much as they were formed in reaction to, let alone imposed by, the majority culture. Style and Status challenges the notion that the civil rights and black power movements of the 1950s through the 1970s represents the first period in which African Americans wielded considerable influence over standards of appearance and beauty. Walker explores how beauty culture affected black women's racial and feminine identities, the role of black-owned businesses in African American communities, differences between black-owned and white-owned manufacturers of beauty products, and the concept of racial progress in the post--World War II era. Through the story of the development of black beauty culture, Walker examines the interplay of race, class, and gender in twentieth-century America.