Selling Black Brazil

2023 Honorable Mention, Brazil Section Humanities Book Prize, Latin American Studies Association (LASA) This book explores visual portrayals of blackness in Brazil to reveal the integral role of visual culture in crafting race and nation across Latin America. In the early twentieth century, Brazil shifted from a nation intent on whitening its population to one billing itself as a racial democracy. Anadelia Romo shows that this shift centered in Salvador, Bahia, where throughout the 1950s, modernist artists and intellectuals forged critical alliances with Afro-Brazilian religious communities of Candomblé to promote their culture and their city. These efforts combined with a growing promotion of tourism to transform what had been one of the busiest slaving depots in the Americas into a popular tourist enclave celebrated for its rich Afro-Brazilian culture. Vibrant illustrations and texts by the likes of Jorge Amado, Pierre Verger, and others contributed to a distinctive iconography of the city, with Afro-Bahians at its center. But these optimistic visions of inclusion, Romo reveals, concealed deep racial inequalities. Illustrating how these visual archetypes laid the foundation for Salvador’s modern racial landscape, this book unveils the ways ethnic and racial populations have been both included and excluded not only in Brazil but in Latin America as a whole.

In the early twentieth century, Brazil shifted from a nation intent on whitening its population to one billing itself as a racial democracy. Anadelia Romo shows that this shift centered in Salvador, Bahia, where throughout the 1950s, modernist artists and intellectuals forged critical alliances with Afro Brazilian religious communities of Candomblé to promote their culture and their city. These efforts combined with a growing promotion of tourism to transform what had been one of the busiest slaving depots in the Americas into a popular tourist enclave celebrated for its rich Afro-Brazilian culture. Vibrant illustrations and texts by the likes of Jorge Amado, Pierre Verger, and others contributed to a distinctive iconography of the city, with Afro-Bahians at its center. But these optimistic visions of inclusion, Romo reveals, concealed deep racial inequalities. Illustrating how these visual archetypes laid the foundation for Salvador’s modern racial landscape, this book unveils the ways ethnic and racial populations have been both included and excluded not only in Brazil but in Latin America as a whole.

Brazil in the late 1970s was a country of racial tension and inequality. During this time, a number of independent Black organizations sprang up from older roots, giving the black population a place to create, develop and share narratives about life in Brazil. Within these organizations, they developed a sense of racial consciousness that gave rise to the Movimento Negro Unificado (MNU) in 1979. The MNU, or Unified Black Movement, created an outlet for racial grievances and gave a voice to those previously unheard. This intensive historical study of Brazil's Movimento Negro Unificado centers on the political effects and ramifications of the group. In order to present a complete picture of the MNU, it looks at the organization within four separate contexts: international, national, historical and human. Through this approach, the MNU is examined in relation to the African Diaspora, the European colonization of the Americas, the Atlantic Slave Trade, and the development of Brazil as an independent state. From a national perspective, the MNU is viewed amid other social organizations and cultural expressions. The result is a detailed study that admits the organization's shortcomings but assesses them contextually, providing a more complete and nuanced understanding of the significance of the MNU's problems and achievements. Appendices offer additional information such as the MNU Letter of Principles, the Constitution of the MNU, the preamble to the MNU Action Program and the MNU Hymn. A glossary is also included.

Anthropologists widely agree that identities_even ethnic and racial ones_are socially constructed. Less understood are the processes by which social identities are conceived and developed. Legalizing Identities shows how law can successfully serve

‘No Laughing Matter: Race Joking and Resistance in Brazilian Social Media’ examines the social phenomenon of construction and dissemination of colonial-like racist discourses fostered against upwardly-mobile black women through disparagement humour on social media platforms, adopting a fresh and innovative perspective. In this book, Luiz Valério P. Trindade explores the idea that disparagement humour might not be as exempt of social impact as the jokers might believe, and that, in fact, this kind of humour reveals the hidden facet of deep-seated colonial ideologies still present in Brazilian society despite being hailed as a unique model of a post-racial society. The author argues that these ideologies establish and naturalise superior social positions and symbolic privileges to whites while undermining and delegitimising black women’s upward social mobility. Social media platforms enable the proponents of these beliefs not only to engage in the practice of online hate speech but also to attract a considerable number of like-minded people, creating a long-lasting echo chamber effect in the cyberspace. This way, they manage to amplify the reach and reverberation of their racist discourses in the online environment in ways not commonly seen in Brazilian offline social contexts. This monograph is of great interest and relevance to students, scholars, and researchers across a variety of disciplines, most notably Critical Race Studies, Media Communication Studies and Critical Humour Studies, and also academics in other areas such as Critical Discourse Analysis, Postcolonial Studies, Cultural Studies and Latin American Studies.

After decades of denying racism and underplaying cultural diversity, Latin American states began adopting transformative ethno-racial legislation in the late 1980s. In addition to symbolic recognition of indigenous peoples and black populations, governments in the region created a more pluralistic model of citizenship and made significant reforms in the areas of land, health, education, and development policy. Becoming Black Political Subjects explores this shift from color blindness to ethno-racial legislation in two of the most important cases in the region: Colombia and Brazil. Drawing on archival and ethnographic research, Tianna Paschel shows how, over a short period, black movements and their claims went from being marginalized to become institutionalized into the law, state bureaucracies, and mainstream politics. The strategic actions of a small group of black activists—working in the context of domestic unrest and the international community's growing interest in ethno-racial issues—successfully brought about change. Paschel also examines the consequences of these reforms, including the institutionalization of certain ideas of blackness, the reconfiguration of black movement organizations, and the unmaking of black rights in the face of reactionary movements. Becoming Black Political Subjects offers important insights into the changing landscape of race and Latin American politics and provokes readers to adopt a more transnational and flexible understanding of social movements.

The Color Of Love reveals the power of racial hierarchies to infiltrate our most intimate relationships. Delving far deeper than previous sociologists have into the black Brazilian experience, Elizabeth Hordge-Freeman examines the relationship between racialization and the emotional life of a family. Based on interviews and a sixteen-month ethnography of ten working-class Brazilian families, this provocative work sheds light on how families simultaneously resist and reproduce racial hierarchies. Examining race and gender, Hordge-Freeman illustrates the privileges of whiteness by revealing how those with “blacker” features often experience material and emotional hardships. From parental ties, to sibling interactions, to extended family and romantic relationships, the chapters chart new territory by revealing the connection between proximity to whiteness and the distribution of affection within families. Hordge-Freeman also explores how black Brazilian families, particularly mothers, rely on diverse strategies that reproduce, negotiate, and resist racism. She frames efforts to modify racial features as sometimes reflecting internalized racism, and at other times as responding to material and emotional considerations. Contextualizing their strategies within broader narratives of the African diaspora, she examines how Salvador’s inhabitants perceive the history of the slave trade itself in a city that is referred to as the “blackest” in Brazil. She argues that racial hierarchies may orchestrate family relationships in ways that reflect and reproduce racial inequality, but black Brazilian families actively negotiate these hierarchies to assert their citizenship and humanity.

Blackness Without Ethnicity draws on fifteen years of his research in Bahia, Rio Suriname, and Amsterdam. Sansone uses his findings to explore the very different ways that race and ethnicity are constructed in Brazil and the rest of Latin America. He compares these Latin American conceptions of race to dominate notions of race that are defined by a black-white polarity and clearly identifiable ethnicities, formulations he sees as highly influenced by the US and to a lesser degree Western Europe. Sansone argues that understanding more complex and ambiguous notions of culture and identity will expand the international discourse on race and move it away from American dominated notions that are not adequate to describe racial difference in other countries (and also in the countries where the notions originated). He also explores the effects of globalization on constructions of race.