Selling Britishness

From the 1920s until the Second World War, Australia, Canada, and New Zealand filled British shop windows, newspapers, and cinema screens with 'British to the core' Canadian apples, 'British to the backbone' New Zealand lamb, and 'All British' Australian butter. Selling Britishness explores the role of commodity marketing in creating Britishness.

From the 1920s until the outbreak of the Second World War, Australia, Canada, and New Zealand filled British shop windows, newspaper columns, and cinema screens with “British to the core” Canadian apples, “British to the backbone” New Zealand lamb, and “All British” Australian butter. In remarkable yet forgotten advertising campaigns, prime ministers, touring cricketers, “lady demonstrators,” and even boxing kangaroos were pressed into service to sell more Dominion produce to British shoppers. But as they sold apples and butter, these campaigns also sold a Dominion-styled British identity. Selling Britishness explores the role of commodity marketing in creating Britishness. Dominion settlers considered themselves British and marketed their commodities accordingly. Meanwhile, ambitious Dominion advertising agencies set up shop in London to bring British goods, like Ovaltine, back to the dominions and persuade their fellow citizens to buy British. Conventionally nationalist narratives have posited the growth of independent national identities during the interwar period, though some have suggested imperial sentiment endured. Felicity Barnes takes a new approach, arguing that far from shaking off or relying on any lasting sense of Britishness, Dominion marketing produced it. Selling Britishness shows that when constructing Britishness, advertisers employed imperial hierarchies of race, class, and gender. Consumption worked to bolster colonialism, and advertising extended imperial power into the everyday. Drawing on extensive new archives, Selling Britishness explores a shared British identity constructed by marketers and advertisers during advertising’s golden age.

2017 Bentley Book Prize, World History Association Linking four continents over three centuries, Selling Empire demonstrates the centrality of India--both as an idea and a place--to the making of a global British imperial system. In the seventeenth century, Britain was economically, politically, and militarily weaker than India, but Britons increasingly made use of India's strengths to build their own empire in both America and Asia. Early English colonial promoters first envisioned America as a potential India, hoping that the nascent Atlantic colonies could produce Asian raw materials. When this vision failed to materialize, Britain's circulation of Indian manufactured goods--from umbrellas to cottons--to Africa, Europe, and America then established an empire of goods and the supposed good of empire. Eacott recasts the British empire's chronology and geography by situating the development of consumer culture, the American Revolution, and British industrialization in the commercial intersections linking the Atlantic and Indian Oceans. From the seventeenth into the nineteenth century and beyond, the evolving networks, ideas, and fashions that bound India, Britain, and America shaped persisting global structures of economic and cultural interdependence.

How Britain, standing alone, persevered in the face of near-certain defeat at the hands of Nazi Germany From the comfortable distance of seven decades, it is quite easy to view the victory of the Allies over Hitler's Germany as inevitable. But in 1940 Great Britain's defeat loomed perilously close, and no other nation stepped up to confront the Nazi threat. In this cogently argued book, Robin Prior delves into the documents of the time--war diaries, combat reports, Home Security's daily files, and much more--to uncover how Britain endured a year of menacing crises. The book reassesses key events of 1940--crises that were recognized as such at the time and others not fully appreciated. Prior examines Neville Chamberlain's government, Churchill's opponents, the collapse of France, the Battle of Britain, and the Blitz. He looks critically at the position of the United States before Pearl Harbor, and at Roosevelt's response to the crisis. Prior concludes that the nation was saved through a combination of political leadership, British Expeditionary Force determination and skill, Royal Air Force and Navy efforts to return soldiers to the homeland, and the determination of the people to fight on "in spite of all terror." As eloquent as it is controversial, this book exposes the full import of events in 1940, when Britain fought alone and Western civilization hung in the balance.

This volume documents how the nineteenth-century British publishing industry responded to and helped shape changes in readership and reading markets in the period. Focusing on broad social, economic and cultural changes, it traces the impact of improvements in transport and communication networks, which dramatically affected the production, distribution and retail of books and periodicals, and the implementation of the Education Acts of 1870 and 1871 which forced publishers to direct their attention to new markets and adopt cheaper publishing formats. The growth of circulating libraries, the revolution in serial and part publication, and the spread of railway bookstalls are among the many topics addressed in this volume which concludes with a section that documents the new pressures of censorship that arose as educational reforms provoked anxieties over the spread of cheap ‘pernicious’ literature.