Selling Science In The Age Of Newton

Selling Science in the Age of Newton explores an often ignored avenue in the popularization of science. It is an investigation of how advertisements in London newspapers (from approximately 1687 to 1727) enticed consumers to purchase products relating to science: books, lecture series, and instruments. London's readers were among the first in Europe to be exposed to regular newspapers and the advertisements contained in them. This occurred just as science began to captivate the nation's imagination due, in part, to Isaac Newton's rising popularity following the publication of his Principia (1687). This unique moment allows us to see how advertising helped shape the initial public reception of science. This book fills a substantial gap in our understanding of science and the culture in which it developed by examining the medium of advertising and its function in the discourse of both early-modern science and commerce. It answers questions such as: what happens to science once it is a commodity; how are consumers tempted to purchase science amidst a sea of other commodities; how is the reading public encouraged to give social acceptance to facts of nature; and how did marketing campaigns craft newspapers readers into a source of validation for the items of science advertised? In an age where the production of scientific knowledge increasingly relied upon sales to many rather than the endorsement of a single wealthy patron, marketing was the key to success.

Selling Science in the Age of Newton explores an often ignored avenue in the popularization of science. It is an investigation of how advertisements in London newspapers (from approximately 1687 to 1727) enticed consumers to purchase products relating to science: books, lecture series, and instruments. London's readers were among the first in Europe to be exposed to regular newspapers and the advertisements contained in them. This occurred just as science began to captivate the nation's imagination due, in part, to Isaac Newton's rising popularity following the publication of his Principia (1687). This unique moment allows us to see how advertising helped shape the initial public reception of science. This book fills a substantial gap in our understanding of science and the culture in which it developed by examining the medium of advertising and its function in the discourse of both early-modern science and commerce. It answers questions such as: what happens to science once it is a commodity; how are consumers tempted to purchase science amidst a sea of other commodities; how is the reading public encouraged to give social acceptance to facts of nature; and how did marketing campaigns craft newspapers readers into a source of validation for the items of science advertised? In an age where the production of scientific knowledge increasingly relied upon sales to many rather than the endorsement of a single wealthy patron, marketing was the key to success.

This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1983.

This book brings together leading scholars in the history of science, history of universities, intellectual history, and the history of the Royal Society, to honor Professor Mordechai Feingold. The essays collected here reflect the impact Feingold's scholarship has had on a range of fields and address several topics, including: the dynamic pedagogical techniques employed in early modern universities, networks of communication through which scientific knowledge was shared, experimental techniques and knowledge production, the life and times of Isaac Newton, Newton's reception, and the scientific culture of the Royal Society. Modeling the interdisciplinary approaches championed by Feingold as well as the essential role of archival studies, the volume attests to the enduring value of his scholarship and sets a benchmark for future work in the history of science and its allied fields.

Isaac Newton's monumental work is unparalleled in the history of scientific thought. In seventeenth century England, he developed three laws of motion that, combined with his principle of universal gravitation, explained the elemental forces of the universe. His experiments in optics revolutionized our understanding of the nature of light. To better explain his discoveries, he created a new method of mathematics, which today we call calculus. His genius has shaped our perception of the universe we inhabit. Perhaps the most profound scientific thinker ever to live, Isaac Newton was also a complex, quarrelsome, and private man, who was as devoted to theology and the ancient art of alchemy as he was to science. Isaac Newton: Organizing the Universe brings this intriguing man and his provocative ideas to life for a new generation of readers. Book jacket.

This collection of essays discusses the marketing of scientific and medical instruments from the eighteenth century to the First World War. It features case-studies from the United Kingdom, the Americas and Europe.

The West's history is one of extraordinary success; no other region, empire, culture, or civilization has left so powerful a mark upon the world. The Rise of Western Power charts the West's achievements-representative government, the free enterprise system, modern science, and the rule of law-as well as its misdeeds-two frighteningly destructive World Wars, the Holocaust, imperialistic domination, and the Atlantic slave trade. Adopting a global perspective, Jonathan Daly explores the contributions of other cultures and civilizations to the West's emergence. Historical, geographical, and cultural factors all unfold in the narrative. Adopting a thematic structure, the book traces the rise of Western power through a series of revolutions-social, political, technological, military, commercial, and industrial, among others. The result is a clear and engaging introduction to the history of Western civilization.

Isaac Newton's exploration of the world around him has shaped the direction of science for the last few hundred years. Newton's ideas about gravity, light, color, and the way things move have all shaped the way we think about the way the world works. Few people have been as important to science as Sir Isaac Newton. Learn about the story of one of the world's most influential scientific thinkers in Sir Isaac Newton: Famous English Scientist.