Selling The American Muscle Car

As the muscle car wars developed in the early 1960s, auto manufacturers scrambled to find catchy marketing campaigns to entice the buying public into their dealerships. General Motors, Ford, and Chrysler, with all their divisions, as well as AMC and Studebaker, inevitably sank billions of dollars into one-upmanship in an effort to vie for the consumer's last dollar. Automotive writer Diego Rosenberg examines the tactics and components used by manufacturers in waging war against one another in the muscle car era. Manufacturers poured millions into racing programs, operating under the principle of "Win on Sunday, Sell on Monday." Cars were given catchy nicknames, such as The GTO Judge, Plymouth Roadrunner, Cobra, and Dodge Super Bee. Entire manufacturer lines were given catchy marketing campaigns, such as Dodge's Scat Pack, AMC's Go Package, and Ford's Total Performance. From racing to commercials to print ads, from dealer showrooms to national auto shows, each manufacturer had its own approach in vying for the buyer's attention, and gimmicks and tactics ranged from comical to dead serious. Selling the American Muscle Car: Marketing Detroit Iron in the 60s and 70s takes you back to an era when options were plentiful and performance was cheap. You will relive or be introduced to some of the cleverest marketing campaigns created during a time when America was changing every day.

The All-American Muscle Car provides the ultimate hands-on history of the American Muscle car and where it is now -- Mustangs, Camaros, 'Cudas, Challengers, you name it. When John Z. DeLorean and his cadre of enthusiastic rule benders took it upon themselves to bolt Pontiac's hottest engine into a mid-sized Tempest, disobeying orders from the top of General Motors food chain, they created something that should not have been, and will never be again: the muscle car. The resulting GTO spearheaded a new breed of performance car aimed at a new breed of buyer: the baby boom generation, tens of millions of young customers entering the market each year. The All-American Muscle Car: The Rise, Fall and Resurrection of Detroit's Greatest Performance Cars tells the story of these brutal performance machines through the words of muscle-car icons like Jim Wangers, the man who marketed DeLorean's thuggish invention, Joe Oldham, a legendary automotive journalist who tested these cars when they first came off the production line, often via illegal street racing, and classic-car broker Colin Comer, who has been instrumental in restoring some of the most iconic (and valuable) muscle cars. Top muscle car experts like Randy Leffingwell and David Newhardt tell other facets of the muscle-car story, like the pony-car wars between the Mustang, Camaro, 'Cuda, and Challenger; the ultra-high performance dealer specials; and the rebirth of the modern muscle car. All told, this book provides the ultimate hands-on history of these most American of cars.

Ride along during a historical cruise of muscle car advertising from the '50s, '60s, and '70s. Near full size ads paint the history of thundering muscle cars from three tumultuous decades. This valuable reference depicts some of the last remnants of promotional print material containing hard-to-find factory facts and images on muscle car models. More than 160 ads have been restored to their original, vibrant color. Muscle cars from American Motors, Buick, Chevrolet, Chrysler, Dodge, Ford, General Motors, Mercury, Oldsmobile, Plymouth, and Pontiac are included. Covers popular models such as Javelins, Gremlins, Barracudas, Belvederes, Road Runners, Chargers, Camaros, Corvettes, Novas, and GTOs.

This is the muscle car history to own--a richly illustrated chronicle of America's greatest high-performance cars, told from their 1960s beginning through the present day! In the 1960s, three incendiary ingredients--developing V-8 engine technology, a culture consumed by the need for speed, and 75 million baby boomers entering the auto market--exploded in the form of the factory muscle car. The resulting vehicles, brutal machines unlike any the world had seen before or will ever see again, defined the sex, drugs, and rock 'n' roll generation. American Muscle Cars chronicles this tumultuous period of American history through the primary tool Americans use to define themselves: their automobiles. From the street-racing hot rod culture that emerged following World War II through the new breed of muscle cars still emerging from Detroit today, this book brings to life the history of the American muscle car. When Pontiac's chief engineer, John Z. DeLorean, and his team bolted a big-inch engine into the division's intermediate chassis, they immediately invented the classic muscle car. In those 20 minutes it took Bill Collins and Russ Gee to bolt a 389 ci V-8 engine into a Tempest chassis they created the prototype for Pontiac's GTO--and changed the course of automotive history. From that moment on, American performance cars would never be the same. American Muscle Cars tells the story of the most desirable cars ever to come out of Detroit. It's a story of flat-out insanity told at full throttle and illustrated with beautiful photography.

Uncover the captivating history of the highest-performace cars in America, illustrated with beautiful photography. The American muscle car began not in the factories of the big three automakers, but in the garages and dealerships of a hot-rod subculture bent on making the hottest, highest-performance cars on the street. The Complete Book of American Muscle Supercars catalogs these amazing cars, along with the builders who unleashed them on the American scene. From Michigan's Royal Pontiac dealership and the souped-up Royal Pontiac Bobcats they built and sold, to the new cars from such fabled names as Carroll Shelby, Mr. Norm's Grand Spaulding Dodge, Nickey Chevrolet, Don Yenko, George Hurst, Baldwin-Motion, Calloway, SLP, and Steve Saleen. This gorgeously illustrated book chronicles the outstanding contribution of the tuner/builder to American automotive history through the amazing machines they created. From the oldest of these muscle tuners commanding top dollar at today's classic-car auctions, to the latest vehicles by Ford and Chrysler, with their SVT and SRT divisions, this book gives readers a full and fascinating look at American high-performance in its purest form.

“Just what is a Muscle Car?” Road Test magazine asked in June 1967. The answer: “Exactly what the name implies. It is a product of the American car industry adhering to the hot rodder’s philosophy of taking a small car and putting a BIG engine in it. . . . The Muscle Car is Charles Atlas kicking sand in the face of the 98 horsepower weakling.” Unconcerned with such trivial details as comfort and handling, the vintage American muscle car was built for straight-line speed and quickly became the ride of choice for power-hungry racers and serious gearheads. In a country where performance was measured in brute force, a quarter mile at a time, the muscle car was the perfect machine. In the intervening years, these down-and-dirty, high-performing beauties have earned their place in the automotive pantheon. As prized by collectors and aficionados as they are by denizens of garages and drag strips, classic muscle cars now fetch upwards of a million dollars at auctions and feature in any story of America’s automotive glory days. The icons of muscle car art—including Camaro and Chevelle SS, the Hemi and 440-6 ’Cuda, Challenger, Roadrunner, Super Bee, GTX, Super Bird, Daytona Charger, Super Cobra Jet and Boss Mustang, Talladega Torino, Buick GSX and W30 Oldsmobile 442, and AMX Javelin—are all here, on full display in this lavishly illustrated volume, each described in a detailed essay followed by a gallery of portraits and special gatefold presentations that capture the art of the muscle car at its finest.

The world's most popular book of the mighty American cars of the 1960s and 70s is back and better than ever. Updated with more specs, more information and more color than ever before. &break;&break;This edition showcases more than 300 of Detroit's tire-twisting cars from Ford, Chevy, Dodge, AMC, Pontiac, Oldsmobile and more. Listings include a historical background, original factory specifications, available options, original pricing information and an updated price guide, with current values in sex condition grades. &break;&break;In this book, readers will find every type of high performance model from early full-size favorites like the 1961 Chevrolet Impala SS to muscle car heyday favorites like the 1968 Shelby Mustang GT 500KR. &break;&break;Muscle cars of the 1970s, 80s, 90s and the toughest cars of the 2000s are also featured in brilliant full color! &break;&break;Features more than 300 muscle cars, including some of the latest releases on the market &break;&break;Manufacturers include American Motors, Chrysler, Ford, General Motors, and Studebaker &break;&break;Updated with new, full-color photos

Chronicles the history of the muscle car from conception and development to public reaction and eventual eclipse by the smaller and more fuel-efficient cars. 122 pages.