Signs In My Neighborhood

Explains how neighborhood signs help people stay safe, drive safely, and find their way around. Suggested level: junior.

Explains how neighborhood signs help people stay safe, drive safely, and find their way around. Suggested level: junior.

This title presents information about street signs in a very accessible manner. With the use of vibrant photographs, the meaning of various street signs is presented in a way that is easy to understand. A picture-word glossary is included. This nonfiction title is paired with the fiction title Martin and Mom Walk to School.

When the road signs take a vacation, chaos and hilarity ensue--and they quickly learn how important they are. School is ending for the summer, and the stick figures on the school crossing sign are jealous of all the vacation plans they hear the students making. The stick figures work hard--maybe they deserve a vacation, too! So they abandon their signpost and set off on an adventure, inviting along all the other underappreciated road signs they meet on the way. It's all fun and games for a while, especially when they stumble upon a fantastic amusement park. But the people they've left behind are feeling their absence, and soon there are traffic tangles and lost pedestrians everywhere. The signs are more important than they realized, and now it's time for them to save the day!

Pictures the signs and symbols frequently seen along the street.

"Don't let the title fool you. It's about more than street signs: it's about life in the big city; it's about history and the loss of history; it's about neighborhoods that were and never were, but still could be; it's about illusion and the real thing...." Studs Terkel.

Although we may not think we notice them, storefronts and their signage are meaningful, and the impact they have on people is significant. What the Signs Say argues that the public language of storefronts is a key component to the creation of the place known as Brooklyn, New York. Using a sample of more than two thousand storefronts and over a decade of ethnographic observation and interviews, the study charts two very different types of local Brooklyn retail signage. The unique and consistent features of many words, large lettering, and repetition that make up Old School signage both mark and produce an inclusive and open place. In contrast, the linguistic elements of New School signage, such as brevity and wordplay, signal not only the arrival of gentrification, but also the remaking of Brooklyn as distinctive and exclusive. Shonna Trinch and Edward Snajdr, a sociolinguist and an anthropologist respectively, show how the beliefs and ideas that people take as truths about language and its speakers are deployed in these different sign types. They also present in-depth ethnographic case studies that reveal how gentrification and corporate redevelopment in Brooklyn are intimately connected to public communication, literacy practices, the transformation of motherhood and gender roles, notions of historical preservation, urban planning, and systems of privilege. Far from peripheral or irrelevant, shop signs say loud and clear that language displayed in public always matters. This book is the recipient of the 2021 Norman L. and Roselea J. Goldberg Prize from Vanderbilt University Press for the best book in the area of art or medicine.

"Archaeologist Genevieve von Petzinger looks past the horses, bison, ibex, and faceless humans in the ancient paintings and instead focuses on the abstract geometric images that accompany them. She offers her research on the terse symbols that appear more often than any other kinds of figures--signs that have never really been studied or explained until now"--