Social Approaches To Communication

Long before there were formal organizations or mass media, there was face-to-face interaction--the practice which comprises very core of the study of communication. Until recently, however, research in the field of interpersonal communication has been dominated by a behavioral science approach closely aligned with experimental social psychology. This timely and provocative volume critiques the limitations of past models, exploring a range of "social approaches" which help bring communication up to date. Social approaches, writes Leeds-Hurwitz, question whether the traditional theoretical assumptions and research methods followed in the field are still valid and appropriate. While the roots of these approaches are diverse and interdisciplinary, they overlap in their concern for the social construction of self, other, and event, and in their acknowledgment of the researcher's role in establishing not only the research questions but also the research context. Social approaches stress the necessity of recognizing the impact of cultural differences on communication research, and identify the ways in which research inquiry creates meanings at the same time as it investigates them. Most importantly, they focus on instances of contact between individuals, the actual social transactions in which people engage. Together they demonstrate the ability to disregard labels in pursuit of a common goal, the construction of a more adequate understanding of human interaction. Robert T. Craig's Foreword describes the historical tension in interpersonal communication between behavioral science approaches, on the one hand, and interpretive social approaches, on the other. Parts I and II of the volume highlight the theoretical underpinnings of social approaches and the philosophical grounding of some of the more central ideas. Part III elaborates on the assumptions shared by social approaches, focusing on a series of key concepts, including the dichotomy between qualitative and quantitative research; reflexivity; social constructionism; and the individual. Part IV begins the task of applying social approaches to particular research topics, including the use of case studies, rapport in research interviews, ethnography as theory, continuity in relationships, and the co-construction of personal narratives. Part V examines where the various chapters lead us, making a strong case for practical theory as the necessary next step. A unique overview of current theoretical innovations in the study of interpersonal communication, SOCIAL APPROACHES TO COMMUNICATION belongs on the shelf of every professional and student in communication. It will be especially valuable to those interested in communication theory, interpersonal communication, and social interaction.

Historically, the social aspects of language use have been considered the domain of social psychology, while the underlying psycholinguistic mechanisms have been the purview of cognitive psychology. Recently, it has become increasingly clear that these two dimensions are highly interrelated: cognitive mechanisms underlying speech production and comprehension interact with social psychological factors, such as beliefs about one's interlocutors and politeness norms, and with the dynamics of the conversation itself, to produce shared meaning. This realization has led to an exciting body of research integrating the social and cognitive dimensions which has greatly increased our understanding of human language use. Each chapter in this volume demonstrates how the theoretical approaches and research methods of social and cognitive psychology can be successfully interwoven to provide insight into one or more fundamental questions about the process of interpersonal communication. The topics under investigation include the nature and role of speaker intentions in the communicative process, the production and comprehension of indirect speech and figurative language, perspective-taking and conversational collaboration, and the relationships between language, cognition, culture, and social interaction. The book will be of interest to all those who study interpersonal language use: social and cognitive psychologists, theoretical and applied linguists, and communication researchers.

The book covers the trajectories and trends in social change communication, engaging the key theoretical debates on communication and social change. Attending to the concepts of communication and social change that emerge from and across the global margins, the book works toward offering theoretical and methodological lessons that de-center the dominant constructions of communication and social change. The chapters in the book delve into the interplays of academic-activist-community negotiations in communication for social change, and the ways in which these negotiations offer entry points into transformative communication processes of social change. Moreover, a number of chapters in the book attend to the ways in which Asian articulations of social change are situated at the intersections of culture, structure, and agency. Chapters in the book are extended versions of research presented at the conference on Communicating Social Change: Intersections of Theory and Praxis held at the National University of Singapore in 2016, organized under the umbrella of the Center for Culture-Centered Approach to Research and Evaluation (CARE).

A book which examines the social exchange theories of relations between people. These theories tend to view communication as an exchange or extraction of benefit undertaken out of self interest. The book attempts to answer three questions: what are these theories and how do their assumptions differ? How do they view a variety of interpersonal communication phenomena? What are their strengths and weaknesses? 'This highly readable book contributes by abstracting the substance of exchange, then attributing it to the human communication processes.' -- Sociology: Review of New Books, Vol 9 No 3

Presents a conceptually unified look at interpersonal communication that makes the material coherent and easy to grasp. The text lays out a simple but powerful model of interpersonal communication which it then carries throughout the book. It incorporates many recent social science findings (social constructionism and social approaches to interpersonal communication) and applies them to interpersonal communication in a personal and conversational tone.

Historically, the social aspects of language use have been considered the domain of social psychology, while the underlying psycholinguistic mechanisms have been the purview of cognitive psychology. Recently, it has become increasingly clear that these two dimensions are highly interrelated: cognitive mechanisms underlying speech production and comprehension interact with social psychological factors, such as beliefs about one's interlocutors and politeness norms, and with the dynamics of the conversation itself, to produce shared meaning. This realization has led to an exciting body of research integrating the social and cognitive dimensions which has greatly increased our understanding of human language use. Each chapter in this volume demonstrates how the theoretical approaches and research methods of social and cognitive psychology can be successfully interwoven to provide insight into one or more fundamental questions about the process of interpersonal communication. The topics under investigation include the nature and role of speaker intentions in the communicative process, the production and comprehension of indirect speech and figurative language, perspective-taking and conversational collaboration, and the relationships between language, cognition, culture, and social interaction. The book will be of interest to all those who study interpersonal language use: social and cognitive psychologists, theoretical and applied linguists, and communication researchers.

Concern with various matters related to humans as they communicate has led to an increase in both research and theorizing during the second half of the 20th century. As a matter of fact, so many scholars and so many disciplines have become involved in this process that it is virtually impossible to understand and appreciate all that has been accomplished so far. This book focuses on one important aspect of human sense-making -- theory building -- and strives to clarify the thesis that theories do not develop in some sort of social, intellectual, or cultural vacuum. They are necessarily the products of specific times, insights, and mindsets. Theories dealing with the process of communication, or communicating, are tied to socio-cultural value systems and historic factors that influence individuals in ways often inadequately understood by those who use them. The process-orientation of this book inevitably leads to an emphasis on the perceptions of human beings. Thus, the focus shifts from the subject or area called "communication" to the act of communicating. Finally, this volume offers insight into how the process of human sense-making has evolved in those academic fields commonly identified as communication, rhetoric, speech communication or speech, within specific socio-cultural settings.

What are the relationships between news media and public relations? What happens when a negative event seems to destroy many years of corporation's good reputation? Is credibility really a transferable value? Are public relation activities social and intangible issues? How to use media management and public relations to reverse a corporate and/or personal image tarnished by the media? What is the "mud machine" in political communication and how to contrast it? How to measure and evaluate communication quality? What is the AVE method? Many and apparently different questions, concerning several topics. But all framed in a fundamental question: Is it possible to assess communication? And how? This book tries to give some answers, presenting theoretical approaches, methodologies and case histories coming from public relations, media studies, political communication. An innovative approach to important but still poorly analysed issues in Communication Studies.