Social Big Data Mining

This book focuses on the basic concepts and the related technologies of data mining for social medial. Topics include: big data and social data, data mining for making a hypothesis, multivariate analysis for verifying the hypothesis, web mining and media mining, natural language processing, social big data applications, and scalability. It explains

Harness the power of social media to predict customer behavior and improve sales Social media is the biggest source of Big Data. Because of this, 90% of Fortune 500 companies are investing in Big Data initiatives that will help them predict consumer behavior to produce better sales results. Social Media Data Mining and Analytics shows analysts how to use sophisticated techniques to mine social media data, obtaining the information they need to generate amazing results for their businesses. Social Media Data Mining and Analytics isn't just another book on the business case for social media. Rather, this book provides hands-on examples for applying state-of-the-art tools and technologies to mine social media - examples include Twitter, Wikipedia, Stack Exchange, LiveJournal, movie reviews, and other rich data sources. In it, you will learn: The four key characteristics of online services-users, social networks, actions, and content The full data discovery lifecycle-data extraction, storage, analysis, and visualization How to work with code and extract data to create solutions How to use Big Data to make accurate customer predictions How to personalize the social media experience using machine learning Using the techniques the authors detail will provide organizations the competitive advantage they need to harness the rich data available from social media platforms.

"This book explores the key concepts of data mining and utilizing them on online social media platforms, offering valuable insight into data mining approaches for big data and sentiment analysis in online social media and covering many important security and other aspects and current trends"--

This book presents recent developments on the theoretical, algorithmic, and application aspects of Big Data in Complex and Social Networks. The book consists of four parts, covering a wide range of topics. The first part of the book focuses on data storage and data processing. It explores how the efficient storage of data can fundamentally support intensive data access and queries, which enables sophisticated analysis. It also looks at how data processing and visualization help to communicate information clearly and efficiently. The second part of the book is devoted to the extraction of essential information and the prediction of web content. The book shows how Big Data analysis can be used to understand the interests, location, and search history of users and provide more accurate predictions of User Behavior. The latter two parts of the book cover the protection of privacy and security, and emergent applications of big data and social networks. It analyzes how to model rumor diffusion, identify misinformation from massive data, and design intervention strategies. Applications of big data and social networks in multilayer networks and multiparty systems are also covered in-depth.

This book focuses on data and how modern business firms use social data, specifically Online Social Networks (OSNs) incorporated as part of the infrastructure for a number of emerging applications such as personalized recommendation systems, opinion analysis, expertise retrieval, and computational advertising. This book identifies how in such applications, social data offers a plethora of benefits to enhance the decision making process. This book highlights that business intelligence applications are more focused on structured data; however, in order to understand and analyse the social big data, there is a need to aggregate data from various sources and to present it in a plausible format. Big Social Data (BSD) exhibit all the typical properties of big data: wide physical distribution, diversity of formats, non-standard data models, independently-managed and heterogeneous semantics but even further valuable with marketing opportunities. The book provides a review of the current state-of-the-art approaches for big social data analytics as well as to present dissimilar methods to infer value from social data. The book further examines several areas of research that benefits from the propagation of the social data. In particular, the book presents various technical approaches that produce data analytics capable of handling big data features and effective in filtering out unsolicited data and inferring a value. These approaches comprise advanced technical solutions able to capture huge amounts of generated data, scrutinise the collected data to eliminate unwanted data, measure the quality of the inferred data, and transform the amended data for further data analysis. Furthermore, the book presents solutions to derive knowledge and sentiments from BSD and to provide social data classification and prediction. The approaches in this book also incorporate several technologies such as semantic discovery, sentiment analysis, affective computing and machine learning. This book has additional special feature enriched with numerous illustrations such as tables, graphs and charts incorporating advanced visualisation tools in accessible an attractive display.

This book addresses the usefulness of knowledge discovery through data mining. With this aim, contributors from different fields propose concrete problems and applications showing how data mining and discovering embedded knowledge from raw data can be beneficial to social organizations, domestic spheres, and ICT markets. Data mining or knowledge discovery in databases (KDD) has received increasing interest due to its focus on transforming large amounts of data into novel, valid, useful, and structured knowledge by detecting concealed patterns and relationships. The concept of knowledge is broad and speculative and has promoted epistemological debates in western philosophies. The intensified interest in knowledge management and data mining stems from the difficulty in identifying computational models able to approximate human behaviors and abilities in resolving organizational, social, and physical problems. Current ICT interfaces are not yet adequately advanced to support and simulate the abilities of physicians, teachers, assistants or housekeepers in domestic spheres. And unlike in industrial contexts where abilities are routinely applied, the domestic world is continuously changing and unpredictable. There are challenging questions in this field: Can knowledge locked in conventions, rules of conduct, common sense, ethics, emotions, laws, cultures, and experiences be mined from data? Is it acceptable for automatic systems displaying emotional behaviors to govern complex interactions based solely on the mining of large volumes of data? Discussing multidisciplinary themes, the book proposes computational models able to approximate, to a certain degree, human behaviors and abilities in resolving organizational, social, and physical problems. The innovations presented are of primary importance for: a. The academic research community b. The ICT market c. Ph.D. students and early stage researchers d. Schools, hospitals, rehabilitation and assisted-living centers e. Representatives from multimedia industries and standardization bodies

This book offers a much needed critical introduction to data mining and ‘big data’. Supported by multiple case studies and examples, the authors provide everything needed to explore, evaluate and review big data concepts and techniques.

Driven by counter-terrorism efforts, marketing analysis and an explosion in online social networking in recent years, data mining has moved to the forefront of information science. This proposed Special Issue on Data Mining for Social Network Data will present a broad range of recent studies in social networking analysis. It will focus on emerging trends and needs in discovery and analysis of communities, solitary and social activities, activities in open for a and commercial sites as well. It will also look at network modeling, infrastructure construction, dynamic growth and evolution pattern discovery using machine learning approaches and multi-agent based simulations. Editors are three rising stars in world of data mining, knowledge discovery, social network analysis, and information infrastructures, and are anchored by Springer author/editor Hsinchun Chen (Terrorism Informatics; Medical Informatics; Digital Government), who is one of the most prominent intelligence analysis and data mining experts in the world.