Social Entrepreneurship In Sport

The social role of sport enterprises is being increasingly recognized at both local and global levels. Sport has the ability to influence community cohesion, physical and mental health, social inclusivity, and provides positive role models across society. More businesses in sport are incorporating these social aspects into their plans as a way of differentiating themselves from their competitors. This, in turn, has led to more social innovation in sport. Recently, there has been more emphasis on social entrepreneurship in sport due to the growing need to capture its societal impact. This book explores the non-profit role sport plays in society, and demonstrates how social enterprises can both address some of the negative social outcomes of sport and support businesses as they develop their social objectives. The over-arching aim of the book is to focus on how social entrepreneurship in sport is important in developing a better global society.

This edited collection explores the concept of social entrepreneurship in sport, examining how it has been used in Swedish society to date. It explores how this approach in sport could also be used to address wider socio-political issues, including economic, political, cultural and pedagogical in European society. Sport and Social Entrepreneurship in Sweden explores different social entrepreneurship projects which have created new forms of activity and reached groups of children and young people previously disengaged in sport. The authors also highlight the growing momentum of this kind of entrepreneurship in Sweden after a period of societal upheaval that has resulted in a blurring of social borders and the founding of new organisational forms. This book contributes to the formation of a new field of research, involving theoretical and empirical work on the characteristics and possibilities of social entrepreneurship in relation to sport.

This book features international authors discussing the role of entrepreneurship and innovation in the sports context. It focuses on topics such as the role of entrepreneurial marketing in sport, how technological innovation has changed the way sport is played and viewed, the globalization of sport as a product and service, the new types of sports that have emerged, athlete entrepreneurs and their related business endeavors and how sport influences innovation in other industries. The main themes of the book include: 1) the development of sport entrepreneurship and innovation, 2) entrepreneurship and sport, 3) innovation in sport, 4) internationalization and entrepreneurial behavior in sport, 5) entrepreneurial sport marketing, 6) sport in entrepreneurial universities and 7) the future for sport entrepreneurship and innovation. This interdisciplinary book will appeal to entrepreneurship, innovation and sport management scholars, students and practitioners.

This book provides fresh insights on how social innovations are utilized as strategies to make sport more accessible and inclusive. It does so by bringing together theoretical insights and empirical studies from Norway, Sweden, Denmark, the United States, Australia, Turkey and Belgium. Within the overarching topic of social innovation in sport, this book covers contemporary themes such as digitalization, urban planning, gender equality and innovation in sport policy and practice. It will be of interest to researchers and students in the fields of sociology of sport, sport management, sport science and sociology.

Sport Entrepreneurship: An Economic, Social and Sustainability Perspective is about innovation, competitiveness and futuristic thinking. This work focuses on how digital technology is driving transformations in the sport industry, enabling readers to understand the shift in sport towards integrating more entrepreneurial activity.

This book revisits the traditional general approach to sport policy by adopting an entrepreneurial perspective. The respective chapters, all written by recognized experts, link a fragmented collection of treatises on entrepreneurship, public policy and sport entrepreneurship to develop a coherent, unified perspective on policy-making. The book’s central argument is that, while in the past, sport policy focused more on governance and political elements, these aspects can also be embedded into a ‘policy entrepreneurship’ perspective. To date, most sport policy research has also tended to pursue an organizational behavior or political science approach. Breaking with that trend, the book incorporates the nascent sport entrepreneurship literature into this approach. The new strategies proposed here offer valuable resources for public policy planners and sports managers alike, two groups who need to work together to build better policy initiatives.

This book examines the ways in which sport for development and peace (SDP) offers an opportunity for entrepreneurship to take place through and within sport, and how innovation in the context of SDP contributes to social and economic value for underrepresented and marginalised groups and individuals. Written by a team of leading international SDP researchers, and featuring the voices of active SDP practitioners, the book examines the ways in which entrepreneurs seek to use sport and/or social innovation in and through sport to achieve their goals of social and economic development. It explores the strategies that SDP organizations and practitioners are utilizing in the current neoliberal moment to not only survive during economic hardship - particularly during the COVID 19 crisis - but also to thrive, drawing on important concepts such as innovation, risk taking, proactiveness and opportunity seeking. It also considers how nongovernmental organizations, companies, governments, and communities are working to tackle development issues in SDP using non-traditional forms of organization and management, such as social enterprise models. Combining cutting-edge research with reflections on best practice in the field, this book is important reading for any advanced student, researcher or practitioner with an interest in the sociology of sport, sport for development, sport management, development studies, social enterprise or innovation.

Sport is inherently entrepreneurial, though few formal connections exist in academic literature. Sports Entrepreneurship: Theory and Practice fills that void, featuring chapters by notable scholars whose contributions cover both the conceptual and case examples highlighting sports entrepreneurship from a global perspective. The editors have assembled a collection that provides insight into the integration of entrepreneurship and sport, building on often-distinct research from both fields, and exploring the innovation, risk-taking, and proactiveness that connect them. The 13 chapters examine the entrepreneurial nature of sport from numerous perspectives, including marketing, broadcasting, sponsorship, and social entrepreneurship and feature examples of organisations, associations, and sport-related products from the US, Australia, Europe, and India.