Social Media Storytelling For Sustainable Destination Campaigns

This book is a Teaching Pack with links to slides which refer to specific pages in the Routledge textbook: Travel Writing for Tourism and City Branding. - The monograph "Travel Writing for Tourism and City Branding: Urban Place Writing Methodologies" was created from research and the teaching of travel writing at tourism and business schools across Europe. The authors, Dr Charlie Mansfield and Dr Jasna Potočnik Topler, are grateful for the praise and the numerous expressions of gratitude received from teachers and practitioners since the publication of the book at the beginning of 2023. Nevertheless, they wanted to further explain and facilitate certain processes, approaches, and questions to enhance the planning of lessons or practical tasks. Therefore, they have compiled a collection of additional tools and resources. This handbook therefore aims to be additional support in teaching travel writing methodologies and in making advances in the methodology of dialogue as research. Every place, city or a tourism destination is a complex system that needs to be understood, branded and managed as such. It is essential to emphasise that each destination has its characteristics associated with geographical location, culture, and history, which should be considered in destination marketing and the design of tourism products. It is also crucial to be aware of the existence of various stakeholders at the destination and invite their collaboration. The authors primarily aim to encourage creativity, engagement with these stakeholders, and the use of the proposed didactic methods in tourism and management studies.

This new book focuses on the important concern of sustainability in tourism and hospitality industry. As the world’s natural resource base is limited, the world is looking for solutions in the domains of energy, water, alternate building materials, resource redeployment, and sustainable livelihoods as well. The tourism and hospitality industry is a large deployer of natural and created resources. Some of the themes the book addresses include: designing sustainable restaurants sustainable accommodation practices designing green hotels energy conservation in hotels- a Green Approach technology and sustainability marketing sustainability to consumers sustainable culinary practices sustainable employee practices sustainable equipment design for the hospitality industry sustainable tourism practices sustainable transport practices sustainable tourism destinations/cities The book takes sustainability beyond the realms of external factors that matter to an organization. The authors look at various constituents of the hospitality sector and analyze each of those from a sustainability standpoint. The book includes case studies that are global in nature and that show how sustainable applications can be used and how concerns can be addressed. Environmental challenges are also discussed. This book is futuristic with lot of practical insights for the students, faculty,. and practitioners. Since the contributors are from across the globe, it is fascinating to see the global benchmarks.

Stories have always been part of tourism with tourists eager to both share and listen to stories about destinations. Destinations also build identity and distinctiveness by sharing stories with visitors. It is essential to gain a deeper understanding of the role that stories play in marketing and branding destinations, as well as how storytelling through digital mobile technologies can aid in these practices. Global Perspectives on Strategic Storytelling in Destination Marketing is a key reference that offers theoretical frameworks and empirical approaches to the study of storytelling in tourism at the organizational and destination levels, and from the perspectives of experience providers and customers. It further addresses current and future challenges of tourism organizations and destinations that may be tackled by creatively adopting storytelling as a strategy for brand differentiation and customer involvement. Covering topics such as film-induced tourism, heritage tourism, and community engagement, this premier reference source is an excellent resource for marketers, advertising executives, brand managers, travel agencies, tour operators, event and program managers, business executives, government officials, community leaders, students, researchers, academicians, professionals, and practitioners in the tourism and hospitality industry.

In a world grappling with sustainability challenges, the service sector is crucial for both the global economy and achieving Sustainable Development Goals (SDGs). Despite its importance, the sector faces obstacles like unequal access, resource inefficiency, and the digital divide, hindering progress towards sustainability.Sustainable Development Goal Advancement Through Digital Innovation in the Service Sector offers a pioneering solution by exploring how digital technologies can drive SDG achievement in this sector, unveiling a transformative path toward sustainability. The book delves deep into the relationship between digital innovation and sustainable development, revealing challenges, opportunities, and strategies. It highlights how technologies like IoT, AI, and blockchain can revolutionize service delivery, enhance access, and promote resource efficiency. More than a guide, this book serves as a roadmap for policymakers, academics, business leaders, and changemakers, enabling them to leverage digital innovation's potential for a service sector that transcends limitations and aligns with SDGs.

Digital storytelling for brands has become a non-negotiable skill in the 21st century, due to the need to connect and communicate with diverse audiences across multiple channels and platforms. The ability to understand narrative(s) is now a prerequisite for many business, communication, marketing and public relations professionals, as well as content creators and journalists. This book teaches essential skills in deconstructing the traditional narrative and how to adapt narrative to fit contemporary platforms. Co-creative methods are emphasised and provide readers with a theoretical underpinning of participatory culture, and narrative. For the first time ever, this book brings together extant arts and humanities-based models with business theory. It provides learners with a clear understanding of the creative and persuasive form of narrative within a digital context, whilst building brand. Contemporary case studies highlight challenges faced in the digital world, including implications for reputation management, considerations associated with mis- and disinformation and the crucial role of the collective narrative. A key principle guiding this book is: ‘the more digital we become, the more we crave to feel human’ and it is this very space where digital storytelling can cut through the (digital) noise to provide an authentic connection. Bridget Tombleson is an academic at Curtin University, Perth, Western Australia, with more than twenty years’ experience in public relations and the communication industry. Katharina Wolf is an Associate Professor at Curtin University in Perth, Western Australia, and Lead of the Faculty of Business and Law’s public relations program.

Exploring the impact of the rise of digital media over the last few decades, this timely Handbook highlights the major role it plays in preserving and protecting heritage as well as its ability to promote and support sustainable tourism at heritage sites. Particularly relevant at this time due to the diffusion of smartphones and use of social media, chapters look at the experience and expectation of being ‘always on’, and how this interacts with heritage and tourism.

Offering a radical new toolbox for digital storytellers, this key text contains everything today’s media practitioners need to know about conceptualising, editing and producing stories for online platforms and audiences. This book teaches readers practical skills for increasing their reach online, strengthening their personal brand and improving follower counts across the social web, including main platforms such as Twitter, Snapchat, TikTok, Instagram and Facebook. Encouraging a DIY approach, the authors guide readers through various platforms and reveal which are best suited to their users and how to customise stories for different channels. Topics covered include storytelling with smartphones (iOS and Android), storyboarding, framing, sequencing, shooting and editing high-quality content, and evaluating the success of content and campaigns. Contributions from five industry experts expand on privacy, community building and collaboration. The book concludes by looking to the future of social media storytelling, with industry professionals offering predictions for trends to watch out for. Social Media Storytelling is an essential resource for students of mobile and multimedia journalism, digital media and media marketing, as well as for professionals who want to learn how to create compelling content and tell impactful brand stories. The book also features accompanying online exercises.

Sustainable Tourism VII contains papers presented at the seventh in a series of meetings on the topic organised by the Wessex Institute. The papers included in the book address problems, including social costs and ecological impacts that have arisen as tourism has become an important component of development. Many ancient local cultures have practically lost their identity as their economies have become solely oriented to the tourism industry. Both the natural and cultural – rural or urban – landscapes have also paid a high price for certain forms of tourism. These problems will persist to the point of being ruinous if economic benefit is the only target. It is also a grave error to disregard the increasing cultural and environmental standards that visitors demand nowadays. Natural ecosystems are now a rarity on the planet and ecologists talk today about ‘socio-ecosystems’. Natural changes are inherent in the Earth’s ecosystem. Technological and social changes are inherent to mankind, and are now becoming widespread. Cities are growing rapidly and industry requires increasingly larger areas. Many traditional rural areas are being abandoned. Tourism should play an important role in this context. Thus, interestingly, many historic agricultural districts have maintained, or even recovered, their local population numbers through intelligent strategies of tourism focused on nature and rural culture. Natural landscapes and biodiversity are becoming increasingly appreciated. The tourism industry must be able to respond to these aspirations. The papers in the book present new solutions to protect the natural and cultural landscape by minimizing the adverse effects of tourism. Topics addressed include: Tourism strategies; Environmental issues; Community issues; Climate change; Safety and security; Tourism as a tool of development; Cultural tourism; Heritage tourism; Wildlife and adventure tourism; Health and wellbeing tourism; Medical tourism; Marine and coastal areas tourism; Sport tourism; City tourism; Tourism impact; Tourism and protected areas; Ecotourism; Rural tourism; Industrial tourism; Tourism and technology; Transport and tourism; Education and tourism; Theme parks and leisure; Destination management; Planning and development; eTourism; Simulation models; Social and physical infrastructure.