Soundbite

Crack the code to college admissions and help students craft the ultimate statement of self-identity and get into their school of choice with this groundbreaking guide from America's College Counselor. On average, an admissions committee takes seconds to decide whether to admit a student. They must sum up the student in one sentence that will tell them if a student is going to be a good fit for their program. What is the best way to transform this admissions process from a stressful, pressure-cooker arms race into an empowering journey that paves the way to the best individual outcome? Written by a college admissions insider turned consultant, Soundbite guides parents and students through the admissions process from start to finish. Armed with her knowledge of how the system works, Sara Harberson shares tried-and-tested exercises that have helped thousands of students gain admission to their school of choice. The soundbite, her signature tool, presents an opportunity for students to take the reins to craft their ultimate statement of self-identity and formulate their own personal definition of what is best. With this soundbite in place as their foundation, students achieve maximum impact when they present themselves to colleges. In doing so, the tables are turned: the student's fate no longer rests on a soundbite composed by an admissions officer. Instead, the student employs their own soundbite to define themselves on their own terms. Soundbite shifts the way we talk about the admissions process—from "Getting You In" to "Getting the Best You In."

Electioneering in Britain is now a highly sophisticated and professionalised activity. This is the first book to examine in detail the dramatic transformation since 1945 in the campaign techniques used by political parties. Organised according to a clear thematic structure, it analyses the development of each element of electioneering as well as overall issues such as agenda setting and negative campaigning. A comprehensive overview, this revealing and entertaining book draws on interviews with many key participants and research in party archives.

Crack the code to college admissions and help students craft the ultimate statement of self-identity and get into their school of choice with this groundbreaking guide from America's College Counselor. On average, an admissions committee takes seconds to decide whether to admit a student. They must sum up the student in one sentence that will tell them if a student is going to be a good fit for their program. What is the best way to transform this admissions process from a stressful, pressure-cooker arms race into an empowering journey that paves the way to the best individual outcome? Written by a college admissions insider turned consultant, Soundbite guides parents and students through the admissions process from start to finish. Armed with her knowledge of how the system works, Sara Harberson shares tried-and-tested exercises that have helped thousands of students gain admission to their school of choice. The soundbite, her signature tool, presents an opportunity for students to take the reins to craft their ultimate statement of self-identity and formulate their own personal definition of what is best. With this soundbite in place as their foundation, students achieve maximum impact when they present themselves to colleges. In doing so, the tables are turned: the student's fate no longer rests on a soundbite composed by an admissions officer. Instead, the student employs their own soundbite to define themselves on their own terms. Soundbite shifts the way we talk about the admissions process—from "Getting You In" to "Getting the Best You In."

This book gives the inside view of what the Media wants from corporate executives and businesses in clear and simple terms.

Excitement spreads like wildfire through the jungle. Earth-goddesses are planning a conference! From Australia to Antarctica, Amazon to Africa, goddesses will debate the burning environmental issues of our times . . . and bushy-tailed, smooth-talking Coyote wants in on the action. Can this infamous trickster come up with a plan to infiltrate the conference and leave a lasting legacy for our planet? This is a rip-roaring poem by a master poet.

Convergent Journalism: An Introduction is the pioneering textbook on practicing journalism in the 21st century, now in its third edition, offering chapters by industry experts covering key components for today’s convergenced media landscape. Each chapter of this book is written by an expert in the field, offering practical and key skills for the different aspects that make up the practice of journalism today. This new edition, written from the ground up, shifts the discussion toward a model of responsible and audience-centric journalism and demonstrates the ways journalists can use new media tools as both senders and receivers. The bedrock tenets of journalism remain at the core of this book, including information dissemination, storytelling, and audience engagement. This book offers readers: • A number of pedagogical features to improve learning and retention, including examples, exercises, breakout boxes and more • Coverage of additional topics such as issues of law and ethics in digital media, and also writing for mobile platforms and social media • Individual chapters written by subject experts, giving readers the necessary know-how for converged media by proven leaders in the field Students looking for the practical skills and ethical background necessary for producing journalism in the contemporary media landscape will find this book an invaluable resource. It is perfect for students in courses such as Convergent Journalism, Digital Media, Online Journalism, and Multimedia Journalism.

There is an elaborate and often invisible carnival that emerges alongside presidential campaigns as innumerable activist groups attempt to press their issues into mainstream political discourse. Sarah Sobieraj’s fascinating ethnographic portrait of fifty diverse organizations over the course of two campaign cycles reveals that while most activist groups equate political success with media success and channel their energies accordingly, their efforts fail to generate news coverage and come with deleterious consequences. Sobieraj shows that activists’ impact on public political debates is minimal, and carefully unravels the ways in which their all-consuming media work and unrelenting public relations approach undermine their ability to communicate with pedestrians, comes at the expense of other political activities, and perhaps most perniciously, damages the groups themselves. Weaving together fieldwork, news analysis, and in-depth interviews with activists and journalists, Soundbitten illuminates the relationship between news and activist organizations. This captivating portrait of activism in the United States lays bare the challenges faced by outsiders struggling to be heard in a mass media dominated public sphere that proves exclusionary and shows that media-centrism is not only ineffective, but also damaging to group life. Soundbitten reveals why media-centered activism so often fails, what activist groups lose in the process, and why we should all be concerned.