Speechwriting Lessons From The Masters

World-renowned presentation coach Jerry Weissman has spent 20 years helping top executives succeed in the most important business presentations of their lives, and he’s learned the best way to get his message across is to show his techniques in action. Weissman does just that in Presentations in Action: 80 Memorable Presentation Lessons from the Masters. He teaches how to make spectacularly successful presentations by showing exactly how great presenters have done it. Weissman dives into his library of outstanding presentations, sharing examples from current events, politics, science, art, music, literature, cinema, media, sports, and even the military. His compelling examples don’t just demonstrate what’s universal about effective human communication: they also reveal powerful ways to solve the specific challenges presenters encounter most often. This book’s five sections focus on each element of the outstanding contemporary presentation: Content: Mastering the art of telling your story; Graphics: Designing PowerPoint slides that work brilliantly; Delivery skills: How to make actions speak louder than words; Q&A: How to handle tough questions; Integration: How to put it all together. From clarifying “What’s in it for you?” to crafting better elevator pitches, improving flow to using anecdotes, Presentation in Action is packed with solutions–and packed with inspiration, too!

What makes a great speech 'great'? The Art of Great Speeches uses insights from classical thinkers to reveal how great orators such as Barack Obama, Martin Luther King, the Kennedys, Al Gore and Hitler have persuaded their audiences so convincingly. Featuring excerpts of 70 of the world's greatest speeches in history and drama, this fascinating book breaks down the key elements of classical and modern oratory to reveal the rhetorical techniques that make them so memorable. It shows how master speechwriters connect with their audiences, seize a moment, project character, use facts convincingly and destroy their opponents' arguments as they try to force the hand of history or create memorable drama. Part history, part defence of oratory, part call for political inspiration, part professional handbook, The Art of Great Speeches does what no other book does - it explains why these speeches are great.

"This is the memoir America wishes Jim Mattis had written." —The Washington Post An insider's sometimes shocking account of how Defense Secretary James Mattis led the US military through global challenges while serving as a crucial check on the Trump Administration. For nearly two years as Trump's Secretary of Defense, General James Mattis maintained a complicated relationship with the President. A lifelong Marine widely considered to be one of America's greatest generals, Mattis was committed to keeping America safe. Yet he served a President whose actions were frequently unpredictable and impulsive with far-reaching consequences. Often described as the administration's "adult in the room," Mattis has said very little about his difficult role, and since his resignation has kept his views of the President and his policies private. Now, Mattis's former chief speechwriter and communications director, Guy M. Snodgrass, brings readers behind that curtain. Drawing on his seventeen months working with Mattis, Snodgrass reveals how one of the nation's greatest generals walked a political tightrope while leading the world's most powerful military. Snodgrass gives us a fly-on-the-wall view as Mattis... • Reacted when learning about major policy decisions via Twitter rather than from the White House. • Minimized the damage done to our allies and diplomatic partners. • Slow-rolled some of Trump's most controversial measures, with no intention of following through. As the first book written by an insider with firsthand knowledge of key decisions and moments in history, Holding the Line is a must-read for those who care about the presidency and America's national security. It's filled with never-before-told stories that will both alarm and reassure, a testament to the quiet and steady efforts of General Mattis and the dedicated men and women he led at the Department of Defense.

Annotation. The chapters in this book (two by former White House speechwriters) give insight into the process of presidential speechwriting, from Franklin D. Roosevelt's administration to Ronald Reagan's.

Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide provides multiple resources to help students and public relations practitioners learn best practices for writing in English to communicate and connect with a global marketplace. Author Arhlene Flowers has created a new approach on writing for public relations by combining intercultural communication, international public relations, and effective public relations writing techniques. Global Writing for Public Relations offers the following features: Insight into the evolution of English-language communication in business and public relations, as well as theoretical and political debates on global English and globalization; An understanding of both a global thematic and customized local approach in creating public relations campaigns and written materials; Strategic questions to help writers develop critical thinking skills and understand how to create meaningful communications materials for specific audiences; Storytelling skills that help writers craft compelling content; Real-world global examples from diverse industries that illustrate creative solutions; Step-by-step guidance on writing public relations materials with easy-to-follow templates to reach traditional and online media, consumers, and businesses; Self-evaluation and creative thinking exercises to improve cultural literacy, grammar, punctuation, and editing skills for enhanced clarity; and Supplemental online resources for educators and students. English is the go-to business language across the world, and this book combines the author’s experience training students and seasoned professionals in crafting public relations materials that resonate with global English-language audiences. It will help public relations students and practitioners become proficient and sophisticated writers with the ability to connect with diverse audiences worldwide.

Faith, Force, and Reason follows the evolution of the rule of law from its birth in the marshes of Mesopotamia over 4,000 years ago to its battle against apartheid in South Africa in the last twenty-five years. It is recounted through the voices of emperors and kings, judges and jurists, and popes and philosophers who have thought about what the rule of law is all about and how it works. All of law’s most momentous achievements – Justinian’s Corpus Juris Civilis, the Magna Carta, and the American Bill of Rights – and most celebrated advocates – Plato and Aristotle, Cicero, Aquinas, Edward Coke, Hugo Grotius, and John Marshall – are featured. So are law’s darkest moments: the trial of Socrates, the burning and beheading of witches and heretics, the persecution of Jews, and the proclamation of Lex Regia which legalized the dictatorial powers of Roman emperors and medieval kings. Faith, Force, and Reason challenges readers to think about the lessons of the history they have read. What does the rule of law mean in our own time? What does it demand of us as well as our political leaders?

The Political Speechwriter's Companion: A Guide for Writers and Speakers guides students through a systematic “LAWS” approach (language, anecdote, wit, and support) that politicians can use to persuade their audiences into taking action. In the highly anticipated Second Edition, esteemed speechwriter and author Robert A. Lehrman has teamed up with one of the "go-to-guys" for political humor, Eric Schnure, to offer students an entertaining yet practical introduction to political speechwriting. This how-to guide explains how speakers can deliver: language the audience will understand and remember; anecdotes that make listeners laugh and cry; wit that pokes fun at opponents but also shows their own lighter side; and support in the way of statistics, examples, and testimony. Packed with annotated speeches from the most recent elections, technology tips, and interviews from speechwriting luminaries, this edition offers the most practical advice and strategies for a career in political communication.