Sport Culture And The Media

Examining the ways in which media sport has insinuated itself into contemporary everyday life, this book traces the rise of the sports media and the economic and political influences on and implications of the media sports cultural complex.

This book is about the conjunction of two of the most powerful cultural forces of our times - sport and media. It examines the ways in which media sport has insinuated itself into contemporary everyday life, and how sport and media have made themselves mutually indispensable as well as, for whole societies of people, unavoidable. The book is divided into two parts. The first, Making Media Sport, traces the rise of the sports media and the ways in which broadcast and print sports texts are produced, the values and practices of those who produce them - including sports journalists - and the economic and political influences on and implications of 'the media sports cultural complex'. In the second part, Unmaking the Media Sports Text, there is a concentration on different media forms - television, still photography, news reporting, film, live commentary, creative sports writing and new media sports technologies. In linking how media sport is produced with what it produces, this lively introduction to sport and the media helps us to understand the cultural power and influence of the sports image and the sports page.

Critical Readings: Sport, Culture and the Media contains a broad range of essays on the relationships between sport, culture and the media. Featuring a mixture of classic works and recent texts, the Reader provides students, lecturers and researchers with an essential core of readings on the topic. The readings examine media and sport in Europe, North and South America, Australia, Asia and Africa and explore topics such as: Sport as entertainment: the role of mass communications The manufacture of sports news for the daily press The televised sports manhood formula Women, sport and globalization Sport on the information superhighway Advertising sportswear to black audiences Mega-events and media culture: sport and the Olympics Designed to complement the key textbook in the area, Sport, Culture and Media, this collection of critical readings can also be used independently, ideally in undergraduate and postgraduate studies in culture and media, sociology, sport and leisure studies, communication, race, ethnicity and gender. Essays by: John Amis, David L. Andrews, Ketra L. Armstrong, Frank B. Ashley, Joan Chandler, George B. Cunningham, Michele Dunbar, Laurel Davis, John Goldlust, Darnell Hunt, Kyle W. Kusz, James F. Larson, Geoffrey Lawrence, Mark D. Lowes, David McGimpsey, Jim McKay, Miquel de Moragas Sp?, Michael A. Messner, Toby Miller, Robert E. Rinehart, Nancy K. Rivenburgh, David Rowe, Maurice Roche, Michael Sagas, Michael Silk, Trevor Slack, Deborah Stevenson, Brian Stoddart, Lawrence A. Wenner, Brian J. Wrigley

This exciting, accessible introduction to the field of Sports Studies is the most comprehensive guide yet to the relationships between sport, culture and society. Taking an international perspective, Sport, Culture and Society provides students with the insight they need to think critically about the nature of sport, and includes: a clear and comprehensive structure unrivalled coverage of the history, culture, media, sociology, politics and anthropology of sport coverage of core topics and emerging areas extensive original research and new case study material. The book offers a full range of features to help guide students and lecturers, including essay topics, seminar questions, key definitions, extracts from primary sources, extensive case studies, and guides to further reading. Sport, Culture and Society represents both an important course resource for students of sport and also sets a new agenda for the social scientific study of sport.

Live broadband streaming of the 2008 Beijing Olympics accounted for 2,200 of the estimated 3,600 total hours shown by the American NBC-Universal networks. At the 2012 London Olympics, unprecedented multi-platforming embraced online, mobile devices, game consoles and broadcast television, with the BBC providing 2,500 hours of live coverage, including every competitive event, much in high definition and some in 3D. The BBC also had 12 million requests for video on mobile phones and 9.2 million browsers on its mobile Olympics website and app. This pattern will only intensify at future sport mega events like the 2014 FIFA World Cup and 2016 Summer Olympics, both of which will take place in Brazil. Increasingly, when people talk of the screen that delivers footage of their favorite professional sport, they are describing desktop, laptop, and tablet computer screens as well as television and mobile handsets. Digital Media Sport analyzes the intersecting issues of technological change, market power, and cultural practices that shape the contemporary global sports media landscape. The complexity of these related issues demands an interdisciplinary approach that is adopted here in a series of thematically-organized essays by international scholars working in media studies, Internet studies, sociology, cultural studies, and sport studies. .

"This research collection details the ongoing interaction between sports, media, and society throughout important periods in history. Chapters examine both historical events/moments and broader trends in sports, with an emphasis on the media's role"--

Sport celebrates basic human values of freedom, justice and courage. This collection of essays probes beneath those assumptions in order to illuminate how sport is intimately related to power and domination. Topics include the media treatment of sport, drug-taking in sport and the controversial and problematic relationship between sport and politics in Russia and South Africa.

Media, Sports and Society provides a foundation for research on the communication of sports. The volume is framed by a seminal article outlining the parameters of the communication of sports and pointing to major issues that need to be addressed in the relationship between sports and media. Contributors examine the theoretical, cultural and historical issues, the production of media sports programming, its content and its audience. Individual chapters include a discussion of the spectacle of media sports, a comparison of Super Bowl Football and World Cup Soccer, a consideration of the spectators' enjoyment of sports violence, the rhetoric of winning and the American dream, and a fascinating examination of gender harmony and sports in