Sports Mega Events In Asia

This book is the first comprehensive collection focusing on the hosting of sports mega-events within Asia and their impact on the politics, economics, and culture that shape, and are shaped by, the local idiosyncrasies of host cities and countries across this most culturally diverse continent. From the Olympic Games and single sport World Cups, to the Asian Games and their sub-regional variations, an increasing number of Asian countries have rapidly developed their capacity to host and mobilize large-scale sports events as a cornerstone of their economic growth, national identity formation, and international prestige. This book sets out to fill a gap in the literature and will be of particular relevance to those who are interested in globalization, sports studies, political economy, cultural studies, event management and policy, sociology, media studies, and Asian studies

This volume offers a distinctive and timely comparative analysis of the sociological, economic, and political significance of bids for, and the hosting of, sports mega-events throughout the world. A collection by leading international scholars examining sports mega-events, such as the Olympic Games and the FIFA World Cup. Analyses the sociological, economic, and political significance of bids for, and the hosting of, sports mega-events. Explores the costs and benefits incurred by host cities. Focuses on both advanced and developing cities throughout Europe, Asia, North America, Australasia, and South Africa.

This is the first book to offer a comprehensive overview of the history, development and contemporary significance of sport in Asia. It addresses a wide range of issues central to sport in the context of Asian culture, politics, economy and society. The book explores diverse topics, including the history of traditional Asian sport; the rise of modern sport in Asia; the Olympic Movement in Asia; mega sport events in Asia; sport governance and policy; gender, class and ethnicity in Asian sport, and Asia’s sporting heroes and heroines. With contributions from 74 leading international scholars, it offers a new perspective on understanding Asian sport and society, telling the story of how sport in this mega-region is coming together and reshaping the world in the process. It also provides readers with a wide lens through which to better contextualise the relationships between Asia and the world within the global sport community. The Routledge Handbook of Sport in Asia is a vital resource for students and scholars studying the history, politics, sociology, culture and policy of sport in Asia, as well as sport management, sport history, sport sociology, and sport policy and politics. It is also valuable reading for those working in international sport organisations.

This book vividly elucidates the inseparable nature between politics and sport in China. The holding of sporting mega-events is viewed by the Chinese authorities as a prominent way to push forward the Reform and Opening up, arouse the patriotism among the public, and display national resurgence in the world. Chinese cities thus have keenly quested for the Olympics, the Asian Games and the World University Games since the 1980s. Theoretically, the President, the Premier and the central government should provide all-out support, so boosting the Chinese cities’ odds of success. The reality yet shows that their attitude towards the bids vary from case to case. Through reviewing the 20 bidding cases, this book aims to demystify the reasons behind. The findings provide an in-depth account of (1) how domestic and international political factors determine the state leaders’ blessing and silence as well as the central government’s backing, indifference and opposition, and (2) how the bids for the sporting mega-events are used to serve the broader political goals of the Chinese authorities at home and abroad. Additionally, they shed light on the political strategies to boost the Chinese cities’ chance of success, and the political reasons for their win, loss and discontinuation, in the bidding contests. The book will be a valuable resource for researches interested in the domestic politics and international relations of China.

This book explores various social, cultural, political and economic issues through the lenses of various sport mega-events in the twenty-first century, including the Olympic Games, and the World Cup and European Championships in football. In a time where sport mega-events are closely followed by controversies, legacy discourses and questions of their governance, the chapters within this book showcase why sport mega-events continue to ignite important questions for scholars, commentators, fans and sport and political authorities. By covering various topics emerging around sport mega-events such as physical activity, legacies, rhetoric, media coverage, environmental impacts, diplomacy and spectators' experiences, this book breaks new ground as it considers a range of longstanding and emerging socio-political issues relating broadly to the staging of spectacular sport mega-events in the present-day. This is a fascinating reading for students and researchers situated in sociology, sport management, event management, political science, sport studies, sport business, urban studies and leisure studies. The chapters in this book were originally published as a special issue of Sport in Society.

"East Asia is increasingly prominent within global sport. In the short period between 2018 and 2022 it will have held two Winter and one Summer Olympics, and the Rugby World Cup for good measure. This is not a sudden development. It has been in train for some time, although many scholars, especially in Europe and North America, have been focussed primarily on sport in their own countries and regions. J.A. Mangan, who for decades has been looking closely at sport in East Asia while encouraging others to do likewise, has made a major contribution to knowledge and understanding of a once under-appreciated subject. This excellent collection in his honour analyses the key interwoven elements of sport, media and nation in China, Japan and South Korea. It demonstrates how the structure and practice of sport connects in myriad ways with its representation, not least with regard to national narratives, international rivalries and transnational trends. It is a book that does signal justice both to East Asian Studies and to the academic who recognised the importance of sport to that field, and who has done so much to ensure that the region is centrally placed within any contemporary analysis of the world of sport." David Rowe, Emeritus Professor of Cultural Research, Institute for Culture and Society, Western Sydney University "Professor Mangan is the master dissector of the connections between sport and politics, geopolitics and nationalism across multiple Asian contexts. A collection of essays in honour of his long service to academic understandings of these fields is well deserved, and the editors and contributors to this volume have served up a worthy tribute. Showcasing new work by a stellar cast of China, Japan and Korea experts, in combination the papers collected here yield valuable insights into the issues of nation building, identity, media representation and sport which have been the subject of Professor Mangan's pioneering work over the past several decades. No one has done more to put East Asia on the map in terms of academic research on the manifold socio-political dimensions of sport, and this superbly constructed volume orchestrated by rising Tianwei Ren confirms that we neglect this fascinating, complex region at our peril." Jonathan Sullivan, Director of China Policy Institute and China Soccer Observatory, Associate Professor, School of Politics and IR. University of Nottingham

Bringing together many of the most influential scholars in sport and media studies, this book examines the diverse ways that media influences our understanding of the world’s most important sport events, dubbed sports mega-events. It sheds new light on how these events have been changed by the media, and have, in turn, adapted to media to further their brand’s cultural influence. Focusing on the central concept of "mediatization" – the permeation of media into all spheres of contemporary life – the book presents original case studies of major events including the Olympics, FIFA, rugby and cricket World Cups, Tour de France, Super Bowl, World Series, Monaco Grand Prix, Wimbledon, and many more. Written from a truly international perspective, this is a seminal work in sport and media studies that reveals the growing political, economic, and cultural influences of sport mega-events in contemporary society. Sport, Media and Mega-Events is an essential text for any course on the sociology of sport, event management, sport marketing, or featuring a cultural, communication or media studies approach to sport.

This book explores the fascinating phenomenon of place event marketing in the Asia Pacific region. It examines procedures in the promotion and branding of places that use events to shape their identities. It considers how events are used in forming a branded image of a place and disseminate information about it. This innovative book offers theoretical insights of the opportunities and challenges related to place event marketing. With contributions from leading thinkers in the field, chapters also draw on empirical examples to showcase a variety of events across the Asia Pacific, such as MICE, sporting events, festivals, and religious and cultural celebrations. The book explores the importance of such events for the socio-economic development of urban regions. Today, the Asia Pacific is one of the world's fastest developing regions and its rising economic power is accompanied by the growing importance of the tourism and event sector. The book is a unique study relating to a very exceptional region of the world. The role of events in tourism development and the rise of the region’s soft power is presented through carefully selected examples of cities from different countries. The book concludes with commentary on the future directions for research in this area. Written in an accessible style, this book will be of great interest to students, scholars, and practitioners working in events studies, urban studies, tourism, place branding and promotion, business and management studies, geography, sociology, and sport and leisure studies.