Stage Not Age

The $22 trillion opportunity that can be unlocked only if you rethink everything you think you know about people over sixty. In the time it takes you to read this, another twenty Americans will turn sixty-five. Ten thousand people a day are crossing that threshold, and that number will continue to grow. In fifteen years, Americans aged sixty-five and over will outnumber those under age eighteen. Nearly everywhere in the world, people over sixty are the fastest-growing age group. Longevity presents an opportunity that companies need to develop a strategy for. Estimates put the global market for this demographic at a whopping $22 trillion across every industry you can imagine. Entertainment, travel, education, health care, housing, transportation, consumer goods and services, product design, tech, financial services, and many others will benefit, but only if marketers unlearn what they think they know about this growing population. The key is to stop thinking of older adults as one market. Stage (Not Age) is the concise guide to helping companies understand that people over sixty are a deeply diverse population. They're traveling through different life stages and therefore want and need different products and services. This book helps you reset your understanding of what an "old person" is. It demonstrates how three people, all seventy years old, may not even be in the same market segment. It identifies the systemic barriers to entering this market and provides ways to overcome them. And it shares the best practices of companies that have successfully shifted to a Stage (Not Age) mentality. This practical guide prepares companies and marketers for an inevitable shift they can't ignore.

Today’s parents feel ill-equipped to spiritually train and educate their preschoolers, elementary kids, and teenagers. Based on the principle that kids and teens learn and comprehend concepts differently as they grow in maturity, Every Age, Every Stage provides an age-suitable discipleship approach, equipping parents to teach their children biblical truths from the ten concept areas of God, Jesus, Holy Spirit, Bible, Salvation, Creation, Church, People, Family, and Community and World. The wise discipleship plan presented in Every Age, Every Stage is known as Levels of Biblical Learning©. This framework for babies through teens was developed over a period of several years by thought leaders in preschool, kids, student, and next-gen ministries. Levels of Biblical Learning has been taught at workshops, colleges, and seminaries, and incorporated in Bible Study curriculum. The book also will assist ministry leaders and teachers as they prepare a vision for their ministries and teach biblical concepts in the classroom, putting children and teens on the right path to a life of growth in biblical knowledge.

Represents the first integrated effort to deal with age as a crucial variable in the social system. Of special interest to sociologists for whom the sociology of age seems destined to become a special field.

Author, activist, and TED speaker Ashton Applewhite has written a rousing manifesto calling for an end to discrimination and prejudice on the basis of age. In our youth obsessed culture, we’re bombarded by media images and messages about the despairs and declines of our later years. Beauty and pharmaceutical companies work overtime to convince people to purchase products that will retain their youthful appearance and vitality. Wrinkles are embarrassing. Gray hair should be colored and bald heads covered with implants. Older minds and bodies are too frail to keep up with the pace of the modern working world and olders should just step aside for the new generation. Ashton Applewhite once held these beliefs too until she realized where this prejudice comes from and the damage it does. Lively, funny, and deeply researched, This Chair Rocks traces her journey from apprehensive boomer to pro-aging radical, and in the process debunks myth after myth about late life. Explaining the roots of ageism in history and how it divides and debases, Applewhite examines how ageist stereotypes cripple the way our brains and bodies function, looks at ageism in the workplace and the bedroom, exposes the cost of the all-American myth of independence, critiques the portrayal of elders as burdens to society, describes what an all-age-friendly world would look like, and offers a rousing call to action. It’s time to create a world of age equality by making discrimination on the basis of age as unacceptable as any other kind of bias. Whether you’re older or hoping to get there, this book will shake you by the shoulders, cheer you up, make you mad, and change the way you see the rest of your life. Age pride! “Wow. This book totally rocks. It arrived on a day when I was in deep confusion and sadness about my age. Everything about it, from my invisibility to my neck. Within four or five wise, passionate pages, I had found insight, illumination, and inspiration. I never use the word empower, but this book has empowered me.” —Anne Lamott, New York Times bestselling author

This book provides a unique map of the focus and directions of contemporary research on school leadership since 2000 in 24 countries. Each of these directions has its own particular cultural, educational and policy history. Taken together, the various chapters in the volume provide a rich and varied mosaic of what is currently known and what is yet to be discovered about the roles and practices of principals, and their contributions to the improvement of teaching and the learning and achievement of students. The particular foci and methodological emphases of the research reported illustrate the different phases in the development of educational policies and provision in each country. This collection is an important addition to existing international research that has shown beyond any reasonable doubt that the influence of school principals is second only to that of teachers in their capacity to impact students’ progress and achievement and to promote equity and social justice.

The first comprehensive exploration on the subject of older men, Older Men's Lives offers a multidisciplinary portrait of men and their concerns in later life. Using both a life-course and gendered perspective, the contributors to this collection of original articles point out that the image and self-image of men are continuously reconstructed over the life cycle. They examine older men's position in society and the changes wrought in their status and roles over time. Their relationship with their spouses, children, grandchildren, and friends are also explored, as are policy implications of a gendered, life-cycle view of masculinity. This volume also discusses faith development in older men, masculinity identity from work to retirement, older men's sexuality, and older men's friendship patterns. Older Men's Lives will be of interest to professionals and students interested in gender, men's studies, gerontology, and sociology. "This book begins to remedy the lack of information and provides data and research on aging men. . . .The strength of this book is the specificity of its focus. By focusing solely on male concerns the book is able to identify issues in the male aging process and discuss them on their own terms rather than simply as a contrast to females." --Clinical Gerontologist