Statistical Modelling And Sports Business Analytics

This book introduces predictive analytics in sports and discusses the relationship between analytics and algorithms and statistics. It defines sports data to be used and explains why the unique nature of sports would make analytics useful. The book also explains why the proper use of predictive analytics includes knowing what they are incapable of doing as well as the role of predictive analytics in the bigger picture of sports entrepreneurship, innovation, and technology. The book looks at the mathematical foundations that enhance technical knowledge of predictive models and illustrates through practical, insightful cases that will help to empower readers to build and deploy their own analytic methodologies. This book targets readers who already have working knowledge of location, dispersion, and distribution statistics, bivariate relationships (scatter plots and correlation coefficients), and statistical significance testing and is a reliable, well-rounded reference for furthering their knowledge of predictive analytics in sports.

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. This up-to-the-minute reference will help you master all three facets of sports analytics — and use it to win! Sports Analytics and Data Science is the most accessible and practical guide to sports analytics for everyone who cares about winning and everyone who is interested in data science. You’ll discover how successful sports analytics blends business and sports savvy, modern information technology, and sophisticated modeling techniques. You’ll master the discipline through realistic sports vignettes and intuitive data visualizations–not complex math. Every chapter focuses on one key sports analytics application. Miller guides you through assessing players and teams, predicting scores and making game-day decisions, crafting brands and marketing messages, increasing revenue and profitability, and much more. Step by step, you’ll learn how analysts transform raw data and analytical models into wins: both on the field and in any sports business.

"This book addresses the fundamental use of analytical metrics to inform sport managers, framing sport analytics for practical use within organizations. The book is organized to present the background of sport analytics, why it is useful, selected techniques and tools employed, and its applications in sport organizations. The text guides the reader in selecting and communicating information in a useable format, and the translation of metrics in informing managers, guiding decisions, and maximizing efficiency in achieving desired outcomes"--

The increasing availability of data has transformed the way sports are played, promoted and managed. This is the first textbook to explain how the big data revolution is having a profound influence across the sport industry, demonstrating how sport managers and business professionals can use analytical techniques to improve their professional practice. While other sports analytics books have focused on player performance data, this book shows how analytics can be applied to every functional area of sport business, from marketing and event management to finance and legal services. Drawing on research that spans the entire sport industry, it explains how data is influencing the most important decisions, from ticket sales and human resources to risk management and facility operations. Each chapter contains real world examples, industry profiles and extended case studies which are complimented by a companion website full of useful learning resources. Sport Analytics: A data-driven approach to sport business and management is an essential text for all sport management students and an invaluable reference for any sport management professional involved in operational research.

Data and analytics have the potential to provide sports organizations with a competitive advantage both on and off the field. Yet even as the use of analytics in sports has become commonplace, teams regularly find themselves making big investments without significant payoff. This book is a practical, nontechnical guide to incorporating sports data into decision making, giving leaders the knowledge they need to maximize their organization’s investment in analytics. Benjamin C. Alamar—a leading expert who has built high-performing analytics groups—surveys the current state of the use of data in sports, including both specifics around the tools and how to deploy them most effectively. Sports Analytics offers a clear, easily digestible overview of data management, statistical models, and information systems and a detailed understanding of their vast possibilities. It walks readers through the essentials of understanding the value of different types of data and strategies for building and managing an analytics team. Throughout, Alamar illustrates the value of analytics with real-world examples and case studies from both the sports and business sides. Sports Analytics has guided a range of sports professionals to success since its original publication in 2013. This second edition adds examples and strategies that focus on using data on the business side of a sports organization, provides concrete strategies for incorporating different types of data into decision making, and updates all discussions for the rapid technological developments of the last decade.

Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group. The core purpose of sport business analytics is to convert raw data into information that enables sport business professionals to make strategic business decisions that result in improved company financial performance and a measurable and sustainable competitive advantage. Readers will learn about the role of big data and analytics in: Ticket pricing Season ticket member retention Fan engagement Sponsorship valuation Customer relationship management Digital marketing Market research Data visualization. This book examines changes in the ticketing marketplace and spotlights innovative ticketing strategies used in various sport organizations. It shows how to engage fans with social media and digital analytics, presents techniques to analyze engagement and marketing strategies, and explains how to utilize analytics to leverage fan engagement to enhance revenue for sport organizations. Filled with insightful case studies, this book benefits both sports business professionals and students. The concluding chapter on teaching sport analytics further enhances its value to academics.

Sports Analytics From A to Z is written for non-mathematicians who love sports, are interested in sports analytics, but do not have the time, or desire to learn complex algorithms or processes within the various statistical methods. Sports Analytics Expert and Consultant Victor Holman provides a range of sports analytics methods in a manner that the average reader can understand their concepts and more importantly, how the concepts have been applied and leveraged in the sports world by some of today's leading innovators in sports analytics. While the reader won't walk away from this book understanding how to execute or program these sports analytics methods, they will walk away with countless new ideas for how analytics can be leveraged to gather new insight into data. This sports analytics book is unique in that it identifies numerous sports analytics methods, it's alphabetically arranged, it outlines primary and secondary sports analytics methods applied in various research papers. Reading each of the research articles, and the sports analytics methods applied when performing the research will help the reader understand which statistical tool to use to approach their analytic challenges.About Victor HolmanVictor Holman is a sports analytics and performance expert, management consultant and author. His thought leadership in business performance, sports performance and process improvement has been demonstrated in several books, frameworks and products he has published over the last 15 years. Victor has served as a performance expert, data and enterprise systems project manager and management consultant to over 100 organizations, including Fortune 500 companies and Federal Agencies. He's been featured in major television, radio and print media outlets for his ability to help small businesses outperform their competition by applying strategies, frameworks and management tools. And Victor is applying these same concepts to sports management and sports analytics. Victor believes that like small businesses, less talented sports programs can level the playing field by applying sports analytics methods that transcends their analytics programs beyond management decision making and into quantitative results delivered by the players. He also believes that to make a team function at optimal performance, it's critical that game data is gathered, analyzed and translated into value that can be easily measured and delivered by its players. Victor helps teams figure out how to apply their data and existing analytics systems to help players measure value, increase IQ and create synergy using his Agile Sports Analytics Framework. Victor authored the Agile Sports Analytics Book, which outlines the step by step process for getting players to execute the coach's strategy through an award system that measures player's ability to adapt their games to the team strategy and measures their contribution to wins.Victor developed the Agile Sports Analytics application, which provides the tools and drives the processes of the Sports Analytics Framework.Victor was recently recognized by Feedspot as the #2 sports analytics blog. His blog provides the latest strategies to help coaches, analysts and management improve the IQ, team dynamics & execution of their players. His blog also provides insight into all of the various statistical methods applied in sports analytics along with the key innovators and researchers who continue to push the sports analytics envelope. His blog posts are the foundation of this book. Victor developed the Sports Analytics Maturity Model, which outlines five phases, seven key success areas, 26 best practices and 130 key processes for sports programs looking to gain a competitive edge across all aspects of the program. To learn more about how Victor Holman can help your team leverage analytics to gain a competitive advantage, contact him at [email protected] or (888) 861-8733.

This book explores sport marketing analytics, an essential and crucially important aspect of contemporary sport business. Successful sport marketing begins and ends with the consumer, so understanding the consumer experience is critical. Marketing Analysis in Sport Business demonstrates how rigorous analytical procedures are the key to developing effective, evidence-based marketing practices that reflect real consumer needs. Presenting cutting-edge case studies of sport marketing analytics in action, the book explores topics such as digital communications, social media, digital ticketing, event marketing, the economic impact of COVID-19, developing sport brands, and conducting research with athletes and event participants. Written by a team of authors from 15 countries, including Australia, China, France, Iran, Italy, Japan, Mexico, New Zealand, Serbia, South Korea, Spain, Taiwan, the United Kingdom, the United States, and Venezuela, the book offers insight from a variety of cultural contexts and new perspectives on the global sport industry. Marketing Analysis in Sport Business is illuminating reading for any advanced student, researcher or professional working in sport business and management, sport development, marketing, strategic management, or international business.