Store Design

The world of retail design operates with a dynamism not often encountered in other commercial sectors. To successfully deliver a retail project, the store planner must possess a good working knowledge of a wide range of disciplines. As well as design, these include matters as diverse as store operations to materials and construction methods. Contemporary Retail Design: A Store Planner's Handbook provides a comprehensive overview of the store planning process and is an essential companion for anyone embarking on a retail design project. Written from the perspective of the designer, it contains practical guidance on every step of the design and construction process including: an introduction to store types and their history; what to consider when planning a store; the practicalities of layout versus the psychological response of the shopper; the range of materials and finishes available and how to use them successfully; what to consider when planning for building services, security and store operations. The book's practical advice is supplemented with case studies showing examples of best practice, and is illustrated with 200 drawings and photographs from a wide variety of stores around the world.

The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your store to increase sales and delight shoppers at the same time. By the time you are through reading, you will have learned how shoppers navigate the store, how they search for products, and how you can make them find the products you want them to see. You will also be able to appeal to shopper emotions through the use of colors, scents, and music, as well as make shopping memorable and fun by creating unique experiences for your shoppers. The focus is on the practical applicability of the concepts discussed, and this accessible book is firmly grounded in consumer and psychological research. At the end of each chapter, you will find several takeaway points. The book concludes with the “Store Design Cookbook,” full of ready-to-serve recipes for your own store design and visual merchandising process.

Nowadays, the similarity and uniformity of products and service cannot meet the personalised demands of customers. To meet the requirements of customers in recent years, the design of retail stores has changed dramatically, particularly in designing the retail experience. This book analyses a variety of case studies to outline how designers are crafting an experience within the space, from organising store layout to designing enticing product displays. Projects in the book cover industries ranging from wine to furniture to electrical appliances. This book provides both useful references and inspiration for professionals and students. AUTHOR: Brendan MacFarlane, born in New Zealand, graduated from the Southern California Institute of Architecture (Sci-Arc) in Los Angeles (1984) and received his Master's degree from the Harvard Graduate School of Architecture in Boston (1990). He has taught at the Bartlett School of Architecture in London, the Ecole Speciale d'Architecture in Paris, the Harvard School of Architecture in Boston, and at Sci-Arc in Los Angeles. Brendan has been regularly invited to participate in conferences and juries around the world, notably at the Architectural Association, the Pompidou Center, and at the Harvard Graduate School of Design. He is partner in the Architectural firm Jakob + MacFarlane, based in Paris, France. SELLING POINTS: * A fascinating and rarely-covered subject: the intersection of store design and retail experience * Pictures, drawings, and design ideas from over 40 case studies, carefully selected to demonstrate a broad range of store concepts * The book focuses on retail experience design in order to meet consumers' demands regarding product experience 280 colour, 80 b/w images

"This book presents some of the finest examples of how flagship stores, satellite stores and vendor shops are designed with "visual clues" that build a strong brand image and how they carry their "look" from one store to another. Included are over 40 examples of how store designers/architects create store designs that are adapted to different spaces, locations and countries while maintaining a recognizable brand image. Also shown are scores of examples of branding as it appears in store windows"--Publisher.

Retail design is different. It's a specialty. When done well, it works like magic. You want to build successful stores that are magnets for attracting customers, intriguing them, and selling products and services. The ideas in Store Design will help you design great retail experiences. Analyze your client's design needs according to type of store, location, the product, price-point, and budget. Systematically design and organize a store that reinforces a desired image, attracts shoppers and motivates them to buy. Create flexible, timeless and tasteful stores. Entice customers to enter the store, shop, buy and return again and again.The main components of store design are revealed chapter by chapter. Each axiomatic component leads to a selection process of "either-or" design subsets: open or closed front; strong or neutral design; accessible or inaccessible product display; and so on. This is the core of the retail design process. Use these design principles to build a store design that meets every concern of the retailer. Create a correct and memorable store image, a sensible floor plan, effective product presentation, an arresting storefront design, and vibrant, energy-efficient lighting.When done, you will know that your store design works: functionally, aesthetically, and psychologically. You will have created the right store for your product, your location, and your retailer, because you will have used sound design principles to make every decision along the way.Loaded with many photos and illustrations, Store Design explains everything in five chapters. Also, there is a useful glossary of retail architecture terms, and a step-by-step checklist to take you through the design process.Store Design is a guided, logical approach for designing a retail store. It will provide a simple, easy-to-follow design template. It will reinforce your existing skills and experience. And it will also serve as a knowledge base for the entire team so everyone can understand and follow the design process. Anyone can gain the equivalent of years of retail design experience simply by reading and adopting its ideas. Why wait? Get Store Design now and get going on your next retail store.Store Design is a Complete Guide to Designing Successful Retail Stores.Includes 42 photos & illustrations plus design checklist.

Store Presentation & Design showcases the very best in store visual merchandising...demonstrating how the creative use of design, architecture, lighting, fixturing, and merchandise presentation and display can turn selling space into sales. This book illustrates how store design, visual merchandising, and display have become closely inter-related and keeps you abreast of the latest trends in new materials, fixturing, lighting, interior design, store layout, props and signage. Learn why the store itself is the most influential salesperson... it 's the store's design and displays that showcase the merchandise, project the store's image, entice the customer to buy, and create a customer's most lasting impression.

In Black, Brown + Latinx Design Educators, Kelly Walters collects twelve deeply personal interviews with graphic design educators of color who teach at colleges and universities across the United States and Canada. The book centers the unique narratives of Black, Brown, and Latinx design educators, from their childhood experiences to their navigation of undergraduate and graduate studies and their career paths in academia and practice. The interviewees represent a cross-section of ethnic and multiracial backgrounds—African American, Jamaican, Indian, Pakistani, Puerto Rican, Dominican, Mexican, and Brazilian. Their impactful stories offer invaluable perspectives for students and emerging designers of color, creating an entry point to address the complexities of race in design and bring to light the challenges of teaching graphic design at different types of public and private institutions. Interwoven throughout the book are images that maintain cultural significance, from family heirlooms to design works that highlight aspects of their cultural identities. Readers will gain insight into the multitude of experiences of Black, Brown, and Latinx design educators who teach and work in the field today.

In an age of self-service stores, saturated markets and ever more demanding customers, the careful and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In this book, the interested reader will find a variety of hands-on suggestions on how to optimize the design of retail stores and service environments to increase customer satisfaction and sales. While the focus is on the practical applicability of the concepts discussed, the book is nevertheless firmly grounded in consumer and psychological research. In this respect it is uniquely positioned vis'-'-vis books written by artists, architects and interior designers which lack a solid research foundation and academic journals articles, which are often inaccessible to the educated yet non-specialized reader. In writing this book, the author draws on both the recent research literature and his own experience as a marketing consultant and consumer researcher. The intended audiences are marketing managers, small business owners and MBA students. Topics covered in the book include: goals and relevance of store design; design tips derived from environmental psychology; cognitive and affective approaches to store design and visual merchandising; use of ambient factors such as music, colors and scents; creation of emotional experiences and theming.