Story 10x

Great leaders are great storytellers. If you want to disrupt, inspire, and persuade--go beyond the data. You need a story. As a leader, you can't ask your team to invest in a vision or a strategy they don't fully understand or believe in--especially when your ideas challenge the status quo. At a time when disruption is redefining every quadrant of life, those who can get their story straight can win over even the most reluctant audience. Drawing on 30,000 years of storytelling, Story 10x delivers a fresh approach for how to inspire and influence in the digital age. Most people think of storytelling as "once upon" fairy tales or how to tell a better anecdote. In reality, getting clear on your strategic narrative is how you navigate hypergrowth. In these pages, you'll learn how to craft an Undeniable Story--a 3-step narrative framework for any high-stakes presentation. Apply the same strategies embraced by Google, Facebook, and Hulu to communicate some of their biggest breakthroughs. Invest in your story, and you can literally bend the limits of time, money, and people. Discover your Undeniable Story. Next time you're in front of senior leaders, investors, customers, or your team, make it difficult--if not impossible--for them to reject the future you're trying to create. Harness the magic of Story 10x, and turn the impossible into the inevitable.

This book is one of a kind. It traces the history of human awareness of God and belief back to its earliest roots, long before the Bible, the Koran, the Upanishads and other writings. It shows how the foundation for belief in God was contained within the instant of creation itself. Scientists call this the big bang. It shows that as the universe developed there came a point in human development where we had the capability to begin to be aware of an afterlife. These ideas were primitive by our standards today but they served to create a solid foundation for increasing complex and more thorough understandings of who God is and our relationship with Him. This book covers the well known axial age where there was a watershed or flood of prophets and holy men who advanced understandings of both philosophy and theology and science in the hundreds of years before the coming of Jesus Christ. In a real sense they prepared the way for God s son and His gospel. It is these men who changed the course of human understanding of God with new revolutionary ideas that advanced the self revelation of God to humankind. The last part of the book looks at religion today and how we got here and ends with God s view of humanity as we constantly strive toward God on our individual spiritual journeys.

Think of the last great article you read or the last great speech you heard. Chances are, if you remember one key message, you also remember one compelling story. That's because the best content starts with a story. When it comes to marketing, the best business content starts with a story the audience cares about, not the brand's message about what it wants to sell them. In Brand, Meet Story, Heather Pemberton Levy describes the Story Comes First method, a practical approach that combines techniques from journalism and fiction writing to help brands tell stories that put the readers' interests first. Whereas most brand marketers create content to sell their product, service or technology, the Story Comes First method turns this approach on its head to create content with the "human moments" that truly engage an audience. Filled with examples from Levy's experience creating content marketing programs, trade books, and hundreds of articles for a variety of B2B and B2C brands, the book shows readers a step-by-step approach to create content designed to deliver business results. Brand, Meet Story explains the key ways to uncover what your audience cares about and how to turn brand messaging into stories that matter. Levy inspires readers to develop a compelling voice that will carry the brand tone and values across all channels, and helps them turn their ideas into engaging, story-driven content their audiences will read, love, and share.

Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless book from the $100M entrepreneur and co-founder of the software company ClickFunnels. The biggest problem that most entrepreneurs have isn't creating an amazing product or service; it's getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don't understand this one essential skill: the art and science of getting tra­ffic (or people) to find you. And that is a tragedy. Traffic Secrets was written to help you get your message out to the world about your products and services. I strongly believe that entrepreneurs are the only people on earth who can actually change the world. It won't happen in government, and I don't think it will happen in schools. It'll happen because of entrepreneurs like you, who are crazy enough to build products and services that will actually change the world. It'll happen because we are crazy enough to risk everything to try and make that dream become a reality. To all the entrepreneurs who fail in their first year of business, what a tragedy it is when the one thing they risked everything for never fully gets to see the light of day. Waiting for people to come to you is not a strategy. Understanding exactly WHO your dream customer is, discovering where they're congregating, and throwing out the hooks that will grab their attention to pull them into your funnels (where you can tell them a story and make them an offer) is the strategy. That's the big secret. Traffic is just people. This book will help you find YOUR people, so you can focus on changing their world with the products and services that you sell.