Strategies And Policies In Digital Convergence

"This book addresses and positions the issues in business strategy and public policy rising from digital convergence, especially in the areas of mobile communications, broadband networks, and digital multimedia broadcast services. It presents new business opportunities generated by digital convergence, and raises governance issues in digital convergence"--Provided by publisher.

Driven by the fascination about dramatic structural and competitive changes within telecommunication and information technology in dustries during the past decade, the convergence phenomenon has increasingly gained my personal attention throughout my work and studies. Therefore, not entirely coincidentally, this book was written as the result of my doctoral research at ETH Zurich, which turned out to be a challenging, yet highly rewarding endeavor. However, this work would not have been possible without the enduring support of several people. First, I would like to express my gratitude to my thesis supervisor Prof. Fritz Fahrni, for providing me with the opportunity to conduct exciting research projects in close collaboration with industry, and for supporting me with solid guidance and advice all the way. Also, I would like to thank Dr. Christian Marxt, for urging me to pursue the chosen line of enquiry, as well as for his devoted coaching, both at ETH and at Stanford, both within and beyond of?ce hours. Furthermore, I am grateful to Prof. Georg von Krogh, for his encouraging feedback and valuable comments during various inspiring discussions.

Growth in the information and communication technology (ICT) sector has exploded over the past 20 years. Continuous dynamic market and technology developments in this sector have led to a phenomenon known as convergence, which is defined in this volume as the erosion of boundaries between previously separate ICT services, networks, and business practices. Some examples include cable television networks that offer phone service, Internet television, and mergers between media and telecommunications firms. The results are exciting and hold significant promise for developing countries, which can benefit from expanded access, greater competition, and increased investments. However, convergence in ICT is challenging traditional policy and regulatory frameworks. With convergence occurring in countries across the spectrum of economic development, it is critical that policy makers and regulators understand and respond in ways that maximize the benefits while mitigating the risks. This volume analyzes the strategic and regulatory dimensions of convergence. It offers policy makers and regulators examples from countries around the world as they address this phenomenon. The authors suggest that countries that enable convergence are likely to reap the greater rewards, but the precise nature of the response will vary by country. Hence, this book offers global principles that should be tailored to local circumstances as regulatory frameworks evolve to address convergence.

With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.

Convergenomics is about the megatrends that are shaping how people behave and organizations work. In this insightful analysis, Sang Lee and David Olson describe how globalization, digitization, changing demographics, changing industry mix, deregulation and privatization, commoditization of processes, new value chains, emerging new economies, deteriorating environment, and cultural conflicts have led to what they define as a convergence revolution. Lee and Olson discuss this convergence revolution from the perspectives of technology, industry, knowledge, open-source networking and bio-artificial convergence, and they explain how human systems are transformed by what they have named convergenomics. Understanding convergenomics can lead to innovative strategic approaches and, the authors contend, more agile businesses are already employing these approaches to become and remain competitive and to generate greater value in a world radically changed by e-commerce. Business leaders and 'students' of strategy at all levels will learn from this book how revolutionary developments can be embraced rather than feared, and how technology that is potentially frightening in its complexity can be harnessed and used to enable productive collaboration and gain competitive advantage.

"This book compiles estimable research on the global trend toward the rapidly increasing use of information technology in the public sector, discussing such issues as e-government and e-commerce; project management and information technology evaluation; system design and data processing; security and protection; and privacy, access, and ethics of public information technology"--Provided by publisher.

This book is about actions corporate and government policymakers are taking, their reasons, and how they can be more effective. Authors Erik Arnold and Ken Guy analyze the major sectors of the electronics countries in three groups of OECD economies--large: the United States, Japan, and the European Economic Community; medium: the United Kingdom, France, and Germany; and small: Belgium, Holland, Switzerland, and Canada. They deal, in turn, with the kinds of Advanced Information Technology policies that can be formulated, those that are likely to succeed, and how those policies can be actively and economically implemented.