Strategy And Competitiveness In Latin American Markets

Using a combination of thorough research and practical examples, Strategy and Competitiveness in Latin American Markets explains how the concept of the sustainability frontier that the book develops resolves the long-running debate on whether sustainability requires trade-offs or not.

In many discussions of globalization and growth, attention focuses on Asia, notably China, South Korea, and India. In contrast, 'Can Latin American Firms Compete?' looks at business developments in another key emerging market region, Latin America. It examines the success and failure that Latin American firms have met with, in their own markets and elsewhere in the world, the reasons behind these outcomes, and these firms' future prospects. Including contributions from leading international experts on business in Latin America, the book draws on concepts from organization theory, industrial organization, economics, marketing, sociology, and political science. It includes sections on broad themes of competitiveness in Latin America, micro-level strategies of firms in specific sectors, the competitiveness of firms in specific countries, and competing in emerging markets. Cases examined range in size and sector, and include some of the largest firms in Latin America, such as as Embraer in Brazil, Quiñenco (Luksic) in Chile, Techint in Argentina, Grupo Carso in Mexico, Cisneros in Venezuela, and Grupo Empresarial Antioqueño in Colombia. This well-informed book will be essential reading for academics, policy-makers, and those with a serious interest in business development in Latin America.

First published in 1993. Latin America is undergoing a process of profound economic and social change. The industrial import substitution that continued for several decades was quantitatively successful in terms of industrialization but - like inward-oriented industrialization in the socialist countries - failed to raise the economies of the region to international productivity levels. The attempt at catch-up industrialization outside the reference frame of the world market led to economic stagnation, social crises, serious environmental degradation and the obstruction of social development. The following papers included in this book, show that the development of competitive advantages is initially determined by the new macro policy and by modernization at enterprise level.

Marketing in the Emerging Markets of Latin America provides a much needed analysis of business and marketing in Latin America. The book highlights the diverse characteristics of the Latin American business and marketing environment and the dynamic nature of regional and country markets. Addressing a broad variety of historical, political, economic, social, cultural and legal issues, the book offers unique insights into the enormous opportunities and challenges the region presents for implementing effective marketing strategies. The book is an extremely valuable resource for academics, practitioners and anyone interested in doing business in or with Latin America.

Business in Latin America provides readers with a comprehensive overview of the business environment of this dynamic and challenging region. The book begins with an overview of the most important macroenvironments shaping the region’s opportunities and risks, while the second part focuses on the business strategies that respond to those opportunities and risks. Capturing the dynamism of this region, this new edition provides a thorough and nuanced understanding of the commonalities and differences within the multifaceted business environments of Latin America. The second edition has been thoroughly revised and updated to include: The sources of economic, political, and natural risks, including the impact of COVID-19 The endemic role of corruption in institutions, the economy, and society The region’s cultural and social diversity and resilience The role of technology and digitalization on corporate and marketing strategies The challenges of managing local and regional supply chains The book includes examples and cases from across the region on corporate strategies, marketing, entrepreneurship, leadership, human resource management, and social and environmental sustainability. An ideal resource for anyone considering a business venture in the region, the book will especially appeal to practitioners and students who have a particular interest in Latin America.

The challenges faced by Latin American multinational companies, or multilatinas, often require unique strategies tailored to a demanding global environment. This book studies the strategies of internationalism exercised by large multilatinas, offering the first systematic, quantitative effort to examine the pattern of their international investments within the context of their competitive position in the domestic market. Multilatinas uncovers common strategies among sixty-two multilatinas from six countries, and emphasizes the unique challenges they face, as well as the diversity of their organizational resources. It also brings the institutional environment of Latin American countries to the fore, assessing its role as an essential component in understanding internationalization decisions. Finally, the book studies the role of non-market organizational resources such as bribes, negotiations and favours in business strategies. Multilatinas is an invaluable read for students, scholars, practitioners and executives studying Latin America's place in international business.

Post-war Latin American economies have failed to close the development gap with advanced industrial countries despite more than six decades of attempted reform and undoubted economic and social progress. Two decades into the twenty-first century, there is little sign of this situation changing for the better. Compared with other emerging regions, notably East Asia, Latin America has underperformed in income, productivity, and innovation terms. All of this suggests that the time is right for a thorough assessment of why Latin America's recent pursuit of economic development has proven so elusive. Innovation, Competitiveness, and Development in Latin America provides a balanced and topical analysis of the successes and failures of development policy in post-war Latin America. Across nineteen chapters, experts in the economics and policy of Latin American development and policy identify the challenges at hand. They explore why the region is caught in a middle-income trap, where structural impediments frustrate the achievement of accelerated and sustainable growth. At the same time, potential actions are suggested for creating lasting progress. The chapters address vital issues in the region including established or emerging sources of competitive advantage and technological capability; future areas for comparative advantage; policy effectiveness to address under-investment in human capital; poor infrastructure; and uncompetitive market structures. The chapters in the volume draw on evidence from across the region, including countries such as Argentina, Chile, Brazil, and Costa Rica. The structural characteristics of economies within the region are identified and the potential implications considered of the re-primarization process witnessed in recent years. The volume concludes with a consideration of policy lessons from these countries and illuminates potential pathways for effective policy action in the region as a whole. With fresh insights grounded in the reality of modern-day Latin America, Innovation, Competitiveness, and Development in Latin America offers scholars and professionals a crucial window into Latin America's long-term developmental trajectory.