Strategy For International Branding Of The Nordic Region 2022 2024

Available from: https://pub.norden.org/politiknord2022-729/ With this revised strategy for branding of the Nordic region, the ship that was set to sail in the slipstream of the successful cultural initiative in Washington’s Kennedy Center in 2013 has found it’s right course and is continuously gaining pace. As with any long voyages you need a clear goal in the horizon, while also being aware that you’ll never move in a straight line. Detours are necessary and obstacles are hard to avoid along the way. The same thing goes when it comes to branding. Trial and error is part of the process that moves the project forward – for instance, who would have thought that the whole world would more or less shut down due to a pandemic? Also, a new vision declaration for the Nordic Co-operation has seen the day of light: The Nordic region will become the most sustainable and integrated region in the world by 2030. This third version of the Strategy for International Branding of the Nordic Region will contribute to achieve this vision, by focusing the branding efforts on and sharing Nordic know-how and contributions to the UN Sustainable Development Goals.

The Nordic region is attractive. For a long time, the Nordic region has been attracting international recognition, thanks to unique achievements in cuisine, design, films, music and literature. We find success stories like these in all the Nordic countries, and many of them have a common Nordic format – a Nordic trademark. However, the Nordic region first started to distinguish itself on the international stage in the aftermath of the financial crisis. It showed that the Nordic welfare and political model was once again capable of renewing itself. Countries around the world then began to discuss whether our model could serve as a possible buffering and stabilizing factor in an increasingly uncertain global economy. We in the Nordic region are also facing a number of serious challenges. We are far from perfect, but it is perhaps this imperfection that makes us fascinating.

The widespread international interest in the Nordic region and the mobility of Nordic brand imaginaries call for more research into the global relevance of Nordic place-branding practices. This book offers a timely attempt to unpack the specificity of the Nordic in regard to place branding by gathering different transdisciplinary accounts written by researchers in marketing, tourism, geography, communication, sociology and political science.

Available online: https://pub.norden.org/politiknord2022-724/ In 2019, the Nordic prime ministers adopted a vision for the Nordic Region to be the most sustainable and integrated region in the world by the year 2030. The Nordic Council of Ministers was tasked with steering Nordic co-operation towards delivering this vision. The Nordic Council of Ministers is following a special action plan in its efforts relating to the vision for the period 2021 to 2024. Now, after almost two years, a mid-point evaluation has been produced. Despite the challenges posed by the COVID-19 pandemic and the Russian war of aggression against Ukraine during the period, the Nordic Council of Ministers has delivered concrete results and made an impact. The activities of the Nordic Council of Ministers are being steered towards supporting the Nordic countries as well as possible in their realisation of the vision. Efforts relating to the green transition have been bolstered by way of DKK 120 million in additional funding thanks to a budget redistribution in the period 2021 to 2024. The mid-point evaluation was approved by the Ministers for Nordic Co-operation in September 2022.

Available online: https://pub.norden.org/politiknord2020-730/

Available online: https://pub.norden.org/politiknord2023-733/ The vision of the Nordic Region as the most integrated and sustainable region in the world by 2030 guides the work of the Swedish Presidency of the Nordic Council of Ministers in 2024. Sweden will continue efforts to ensure that the Nordic Region is a leader in the green transition, globally competitive and socially sustainable. Making it easier for companies and people to operate across borders is crucial for competitiveness and growth. The Presidency will continue to prioritise work on Nordic integration and measures to facilitate cross-border mobility.