Sucker S Portfolio

People have been gambling, in one form or another, for as long as history itself. Why? Money, entertainment, escape and a desire to win are all traditional explanations. Arguably, however, these are secondary considerations to a higher order purpose: a craving for control. Gambling offers a means of gaining authority over the unknown, granting us a sense of control over uncertainty. Almost always that sense is illusionary - gambling, including betting and investing, is essentially random - yet for many it is nonetheless profoundly rewarding. This book attempts to explore the reasons why. Along the way, it examines: The science of probability and uncertainty; Why gambling is often condemned; The difference between expectation and utility; The irrationality of human beings; Evolutionary perspectives on gambling; Luck and skill; Market efficiency and the wisdom of crowds; Why winners take all; Cheating; Why the process matters more than the outcome.

"For all the right reasons." "Cars that can." "What to Drive." "The perfect Car for an Imperfect World." Only one of these slogans would be chosen by Subaru of America to sell its cars in the recession year of 1991. As six advertising agencies scrambled for the account and the winner tried to churn out the Big Idea that would install Subaru in the collective national unconscious, Randall Rothenberg was there, observing every nuance of the chaos, comedy, creativity, and egotism that made up an ad campaign. One can read Rothenberg's book as the behind-the-scenes chronicle of the brief and very troubled marriage between a beleaguered automobile company and Wieden & Kennedy, an aggressively hip ad agency whose creative director despised cars. One can read it as a history of advertising's journey from the conventionally upbeat slogan "Helps Build Strong Bodies 12 Ways" to the supercool nineties minimalism of "Bo Knows." Either way, Where the Suckers Moon is a face-paced, insightful, and occasionally appalling look at an industry whose obsession with image has affected our entireculture.

First in the series that’s “a winning blend of mystery and the paranormal, with a little humor and romance thrown in for good measure” (Juliet Blackwell, New York Times bestselling author). When something goes bump in the night . . . it’s most likely a plumbing problem. But fake medium Eleanor Wilde is happy to investigate and cleanse your home of spectral presences—for a fee. Hey, it’s a living . . . Ellie has an ailing sister to care for and working as a ghost hunter who doesn’t believe in ghosts helps cover the bills. When she’s lucky, it also pays for the occasional tropical vacation. On her latest job, though, she may be in for some genuine scares. The skeptical, reserved, and very rich Nicholas Hartford III has flown her all the way to his family’s ancestral estate in England—supposedly haunted by a phantom named Xavier. Nicholas thinks it’s all just as much a crock as Ellie’s business is, but his mother is sure that Xavier is real, and he’s willing to employ Ellie if she can put a stop to the nonsense. But when an actual dead body appears—and subsequently disappears—at Castle Hartford, she’ll have to apply her talent for trickery and psychological insight to solve a flesh-and-blood murder. “A fun story with likable characters and a plot that kept me guessing until the end.” —Rose Pressey, USA Today bestselling author “Berry mixes a cunning whodunit with sly humor in what promises to be a winning paranormal series.” —Publishers Weekly (starred review)

This book offers an enjoyable account of one man’s mission to learn how to make his money work for him. With humorous anecdotes of his hard-learned lessons and experiences in his early attempts to navigate the chaotic waters of investing, the author offers easy to understand explanations of basic investing options making it easily accessible to those new to investing. If anyone is looking to get into investing I recommend they read this book, and take to heart the lessons that are being shared.

An up close look at an investment strategy that can handle today's uncertain financial environment Market uncertainty cannot be eliminated. So rather than attempt to do away with it, why not embrace it? That is what this book is designed to do. The Permanent Portfolio takes you through Harry Browne's Permanent Portfolio approach—which can weather a wide range of economic conditions from inflation and deflation to recession—and reveals how it can help investors protect and grow their money. Written by Craig Rowland and Mike Lawson, this reliable resource demonstrates everything from a straightforward four-asset Exchange Traded Fund (ETF) version of the strategy all the way up to a sophisticated approach using Swiss bank storage of selected assets for geographic and political diversification. In all cases, the authors provide step-by-step guidance based upon personal experience. This timeless strategy is supported by more than three decades of empirical evidence The authors skillfully explain how to incorporate the ideas of the Permanent Portfolio into your financial endeavors in order to maintain, protect, and grow your money Includes select updates of Harry Browne's Permanent Portfolio approach, which reflect our changing times The Permanent Portfolio is an essential guide for investors who are serious about building a better portfolio.

A compelling narrative on what went wrong with our financial system—and who’s to blame. From an award-winning journalist who has been covering the industry for more than a decade, The Devil’s Derivatives charts the untold story of modern financial innovation—how investment banks invented new financial products, how investors across the world were wooed into buying them, how regulators were seduced by the political rewards of easy credit, and how speculators made a killing from the near-meltdown of the financial system. Author Nicholas Dunbar demystifies the revolution that briefly gave finance the same intellectual respectability as theoretical physics. He explains how bankers worldwide created a secret trillion-dollar machine that delivered cheap mortgages to the masses and riches beyond dreams to the financial innovators. Fundamental to this saga is how “the people who hated to lose” were persuaded to accept risk by “the people who loved to win.” Why did people come to trust and respect arcane financial tools? Who were the bankers competing to assemble the basic components into increasingly intricate machines? How did this process achieve its own unstoppable momentum—ending in collapse, bailouts, and a public outcry against the giants of finance? Provocative and intriguing, The Devil’s Derivatives sheds much-needed light on the forces that fueled the most brutal economic downturn since the Great Depression.

Efficiently Inefficient describes the key trading strategies used by hedge funds and demystifies the secret world of active investing. Leading financial economist Lasse Heje Pedersen combines the latest research with real-world examples and interviews with top hedge fund managers to show how certain trading strategies make money--and why they sometimes don't. Pedersen views markets as neither perfectly efficient nor completely inefficient. Rather, they are inefficient enough that money managers can be compensated for their costs through the profits of their trading strategies and efficient enough that the profits after costs do not encourage additional active investing. Understanding how to trade in this efficiently inefficient market provides a new, engaging way to learn finance. Pedersen analyzes how the market price of stocks and bonds can differ from the model price, leading to new perspectives on the relationship between trading results and finance theory. He explores several different areas in depth--fundamental tools for investment management, equity strategies, macro strategies, and arbitrage strategies--and he looks at such diverse topics as portfolio choice, risk management, equity valuation, and yield curve logic. The book's strategies are illuminated further by interviews with leading hedge fund managers: Lee Ainslie, Cliff Asness, Jim Chanos, Ken Griffin, David Harding, John Paulson, Myron Scholes, and George Soros.