Summary Little Red Book Of Selling 12 5 Principles Of Sales Greatness By Jeffery H Gitomer

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. As you read this summary, you will learn how to make the biggest sales of your life, for the rest of your life. You will also learn : that humor is the ultimate selling point; that there are no "bad days" for a sale, just attitudes that are not right; that the philosophy of life is the driving force behind your professional activity; that regularly changing the presentation of one's product is essential; that one should never panic or give up; that the real decision-maker is not always the one you believe. "The Little Red Book of Selling" is a kind of sales bible. It is full of valuable and concrete advice. An infallible guide that takes you by the hand and never lets you go, throughout the long journey that is the selling process that Jeffrey Gitomer focuses on. This is the great strength of this book: it is dedicated only to what makes it possible to close deals optimally, at a few specific points. Become a sales expert in minutes! *Buy now the summary of this book for the modest price of a cup of coffee!

How can this book help you make more sales right now? Jeffrey Gitomer’s Little Red Book of Selling became the all-time bestselling Classic because it’s the only sales book that focuses on BOTH “how to sell” and the unknown secret of selling, “why people buy.” Answers that every salesperson wants and needs. This classic edition also tells the never-before published backstory of how the Little Red Book came about, and includes bonus content of Jeffrey’s best ideas and thoughts. Making every bestseller list including the coveted New York Times, the Little Red Book made the Wall Street Journal list a record-setting 103 straight weeks. Sales leaders are saying, “I give it to every new salesperson.” “A MUST READ and IMPLEMENT!” “You hit the nail on the head with regards to what works and why it works.” “Bite-size chunks of sales GOLD you can absorb and use the same minute.” With self-tests and easy to grasp, real world information, the Little Red Book of Selling gives you the insight and strategies to understand why sales happen. The book includes Jeffrey’s 12.5 Principles of Sales Greatness and strategies and answers from a lifetime of selling that will teach you how to make sales. And by mastering the principles that Jeffrey Gitomer gives you, you’ll make sales happen for yourself… forever.

Salespeople are looking for answers. The fastest, easiest answers that work every time. The good news is, the answers exist. The bad news is, in order to be able to become a successful salesperson, you have to understand, practice, and master the answers. You would think with all the answers contained in this book, that anyone who reads it would automatically become a better salesperson. You would be thinking wrong. To become a better salesperson, the first thing you have to do is read it. The second thing to do with this book is read it again. The third thing to do with this book is try one answer every day. If it does not work exactly right the first time, or the outcome was not what you expected, try it again and tweak it a little bit. The fourth thing you have to do is practice the answer until you feel that it is working. The fifth thing you have to do is become the master of it. Blend each answer to your selling situation and do it in a way that fits your style, and your personality. Think about the way you ask for an appointment. The way you leave a voice-mail message. The way you follow up after a sales call. The way you begin a sales presentation. The way you ask for a sale. The way you respond to an angry customer. The way you earn a referral. Or the way you get a testimonial. Wouldn't you love to have the perfect answer for every one of these situations?

There are universal laws of selling that determine whether you succeed, or don’t succeed — whether you earn enough to enjoy the lifestyle you want or struggle to make ends meet. When you align the wind with your sails, you move effortlessly across the water. When your sails are out of alignment, you flounder and go nowhere. If you align your thinking and actions with these powerful laws of selling, you will be more effective and efficient. You will encounter less friction, require less energy, and get bigger results faster. Here's a sampling of Jeffrey’s 21.5 Laws of Selling: • Deliver Value First • Ask Before Telling • Communicate in Terms of Them • Become Your Own Brand • Earn Referrals and Testimonials without Asking • Create Loyal Customers These 21.5 Laws are the rock foundation of selling. They may be invisible but they are undeniable — and unbreakable. If you're just getting started in selling, you will find the Laws invaluable. Whether or not you learn them and follow them will make or break your career. If you’ve been in sales for a while, you will find yourself saying, "I haven’t been doing that." "I knew that! How did forget?" When we break the Laws we pay the price. Our sales suffer. Our bank account takes a hit. It’s an effort to get out of bed and make a sales call, to do our best work — work that is aligned with the Laws. Use Jeffrey’s Laws of Selling to recharge your enthusiasm and redirect your actions back to what really works.

Ao ler este resumo, o senhor aprenderá a fazer as maiores vendas de sua vida, para o resto de sua vida. O senhor também aprenderá : que o humor é o ponto máximo de venda; que não há "dias ruins" para uma venda, apenas atitudes que não são corretas; que a filosofia de vida é a força motriz de sua atividade profissional; que é essencial mudar regularmente a apresentação do próprio produto; que nunca se deve entrar em pânico ou desistir; que o verdadeiro tomador de decisões nem sempre é aquele em que o senhor acredita. O "Pequeno Livro Vermelho de Vendas" é uma espécie de bíblia de vendas. Está cheio de conselhos valiosos e concretos. Um guia infalível que o leva pela mão e nunca o deixa ir, durante toda a longa jornada que é o processo de venda em que Jeffrey Gitomer se concentra. Esta é a grande força deste livro: é dedicado apenas ao que torna possível fechar negócios de maneira ótima, em alguns pontos específicos. Torne-se um especialista em vendas em minutos!

More than thirty proven sales strategies from John Patterson, the father of American salesmanship People don't like to be sold, but they love to buy," Jeffrey Gitomer likes to say. And he's been saying it for years. When Gitomer began his research for this book, he discovered a quote by John Patterson, founder of National Cash Register, that was amazingly similar-"If the prospect understood the proposition, he would not have to be sold; he would come to buy." After discovering the similarities in their philosophies, Gitomer developed 32.5 principles of selling based on Patterson's ideas. These principles capture the essence of what Patterson preached 100 years ago, with twenty-first-century adaptations and concepts for implementing his sales strategies. Patterson was the first to write a sales book on dealing with objections, the first to create and use a sales training tool, and the first to refer to prospects as "probable purchasers." And it was Patterson who created the demand for a receipt, now one of the most powerful pieces of paper in the world. Each principle includes a quote from Patterson, one quote from Gitomer, and an occasional quote from another relevant person. Icons after each principle help readers understand how to think about the concept and adapt it to their needs, and how to turn that concept into action. The Patterson Principles of Selling are easily understood and just as applicable today as they were when Patterson developed them to sell cash registers. They offer a proven, commonsense approach to the sales process that will give salespeople the key to success today, tomorrow, and forever. Jeffrey Gitomer (Charlotte, NC) is a leading authority on sales and customer service whose clients include BMW, Caterpillar, Coca-Cola, and Hilton Hotels, among others. He is also the author of the popular syndicated weekly column, "Sales Moves", read by more than 3.5 million people across the United States and Europe.

Since its initial publication in 1994, Morrow's hardcover edition of Jeffrey Gitomer's THE SALES BIBLE has sold over 117,000 copies, and another 100,000 in paperback (published by Wiley). But in the 13 years since then, Gitomer has made himself into a sales powerhouse with huge success around an inventively packaged series of books, with his classic THE LITTLE RED BOOK OF SELLING at its heart. Now at last, Gitomer has taken the title that began it all, and has completely revised it. The Sales Bible is totally reworked to fit into his line of bestselling sales titles. It's sure to be THE must-have title for sales professionals worldwide who've already come to know and trust Jeffrey's inventive, irreverent sales wisdom through his "Little [Color] Book of..." series.