Summary Of Fred E Basten S Max Factor

Get the Summary of Fred E Basten's Max Factor in 20 minutes. Please note: This is a summary & not the original book. "Max Factor" by Fred E Basten chronicles the life of Max Factor, born in Poland in 1877, who rose from a cosmetician in Russia to a makeup mogul in America. Max's early exposure to theater and his apprenticeship in cosmetics set the foundation for his future success. Despite thriving as a makeup artist for the Russian imperial family, he felt trapped and longed for freedom due to the oppressive regime and anti-Semitism. Max's daring escape to America with his family led him to the St. Louis World's Fair, where he introduced his products. After personal setbacks, including his wife's death and a divorce, Max's fascination with the film industry prompted a move to Los Angeles. There, he innovated makeup suitable for film, creating the flexible greasepaint and later Pan-Cake makeup for Technicolor films. Max Factor's legacy continued through his children, particularly Max Factor Jr., who furthered the company's success in television makeup and international expansion. The Max Factor Beauty Museum in Hollywood preserves his contributions to the beauty industry, while his great-grandsons carry on the family tradition in cosmetics. Max Factor's story is a testament to his impact on Hollywood glamour and the global cosmetics market.

Traces the life and influence of the cosmetics innovator, describing his early years as a beautician for the Russian royal family, role in developing the images of leading Hollywood stars, and contributions to the establishment of the retail cosmetics industry.

For most of the twentieth century, the name Max Factor has been synonymous with beauty, glamour, and style. Max Factor's Hollywood: Glamour, Movies, Make-Up goes behind the name and shows how a mild-mannered Russian immigrant became a legend by changing the faces of Hollywood- and the world.

The unlikely, rocky relationship between an American country superstar and his straightlaced Canadian manager. Before there was Johnny and June, there was Johnny and Saul. The Man Who Carried Cash chronicles a relationship that was both volatile and affectionate between Johnny Cash and his manager, Saul Holiff. From roadside taverns to the roaring crowds at Madison Square Garden, from wrecked cars and jail cells all the way to the White House, the story of Johnny and Saul is a portrait of two men from different worlds who were more alike than either cared to admit. Saul handled the bookings and the no-shows, the divorce and the record deals, drugs, overdoses, and arrests. He was there for the absolute worst of times, but also for the best: Carnegie Hall, Folsom Prison, “A Boy Named Sue,” and Cash’s hit television series. But in 1973, at the zenith of Cash’s career, Saul quit. Until now, no one knew why.

Investigating how markets are becoming increasingly similar across countries while simultaneously becoming more diverse and heterogeneous within countries, this timely Handbook explores novel and under-researched sub-cultural marketing segments. Contributions from a diverse group of established and emerging marketing scholars examine how we might better understand and serve new generations of consumers from a variety of generational, ethnic, and religiously diverse market segments.

Movie buffs and film scholars alike often overlook the importance of makeup artists, hair stylists, and costumers. With precious few but notable exceptions, creative workers in these fields have received little public recognition, even when their artistry goes on to inspire worldwide fashion trends. From the acclaimed Behind the Silver Screen series, Costume, Makeup, and Hair charts the development of these three crafts in the American film industry from the 1890s to the present. Each chapter examines a different era in film history, revealing how the arts of cinematic costume, makeup, and hair, have continually adapted to new conditions, making the transitions from stage to screen, from monochrome to color, and from analog to digital. Together, the book’s contributors give us a remarkable glimpse into how these crafts foster creative collaboration and improvisation, often fashioning striking looks and ingenious effects out of limited materials. Costume, Makeup, and Hair not only considers these crafts in relation to a wide range of film genres, from sci-fi spectacles to period dramas, but also examines the role they have played in the larger marketplace for fashion and beauty products. Drawing on rare archival materials and lavish color illustrations, this volume provides readers with both a groundbreaking history of film industry labor and an appreciation of cinematic costume, makeup, and hairstyling as distinct art forms.

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