Super Bowl Blueprints

A straight-from-the-source look at how NFL dynasties are built In Super Bowl Blueprints, Hall of Fame general manager Bill Polian and veteran football scribe Vic Carucci sit down with the architects of the greatest teams of all time, digging into how these dynastic squads did what they did, with more insight and access than any football book in history. Polian, the architect of the Super Bowl XLI–champion Indianapolis Colts, provides a rare glimpse inside the locker rooms, coaches' room, and front offices for the key moments that defined the modern NFL. Whether Polian is discussing variations of the no-huddle with Jim Kelly and Peyton Manning or the culture of the Steel Curtain with Terry Bradshaw and "Mean" Joe Greene or different versions of Bill Walsh's West Coast offense with Mike Holmgren and Steve Young, his command of the game mixed with the perceptions of these legends creates a book like no other. Tom Flores, Ron Wolf, and Mike Haynes debate how Al Davis built the iconic Raiders franchise, while Jimmy Johnson, Jerry Jones, Troy Aikman, and more share how tension and football IQ were married to create the unstoppable Cowboys teams of the '90s. Super Bowl Blueprints tells the story of championship football—how it's attained and what it takes—through the voices of Bill Parcells, Marv Levy, Art Rooney II, Charles Haley, Doug Williams, John Mara, Charley Casserly, Joe Theismann, Harry Carson, Tom Moore, Brian Billick, Frank Reich, Dwight Freeney, Joe Gibbs, Tony Dungy, and many more!

A de facto American national holiday and phenomenon, the Super Bowl claims a spot as one of the most significant sporting events in the world and the most widely celebrated, feasted and feasting event of the year— with $14+ billion at stake, commercials costing $7 million for a 30-second spot, record-setting broadcast ratings, and 113+ million viewers. More avocados (105 million pounds) are consumed, and more beer is drunk (325 million gallons) on the single day of Superbowl Sunday. But there is much more at play than partying at our annual sports extravaganza, as this scholarly researched yet readable volume demonstrates: Here you will read a historical perspective that includes discussions of the meta-event’s economics (stakeholders, host cities, advertising, gambling, and media), fandom, ratings, halftime entertainment, the roles of mythic spectacle and religion, football’s sexist, militaristic language, gender issues like cheerleaders and sex trafficking, the Puppy Bowl, medical concerns like concussions and violence, tailgating and foodie ideas—all along with tidbits about your favorite team(s) and player(s). Touchdown!

Turning text into valuable information is essential for businesses looking to gain a competitive advantage. With recent improvements in natural language processing (NLP), users now have many options for solving complex challenges. But it's not always clear which NLP tools or libraries would work for a business's needs, or which techniques you should use and in what order. This practical book provides data scientists and developers with blueprints for best practice solutions to common tasks in text analytics and natural language processing. Authors Jens Albrecht, Sidharth Ramachandran, and Christian Winkler provide real-world case studies and detailed code examples in Python to help you get started quickly. Extract data from APIs and web pages Prepare textual data for statistical analysis and machine learning Use machine learning for classification, topic modeling, and summarization Explain AI models and classification results Explore and visualize semantic similarities with word embeddings Identify customer sentiment in product reviews Create a knowledge graph based on named entities and their relations

For years, the New England Patriots were a certifiable joke of a franchise. They were run on the cheap and were once the very example of how not to manage a team. They hired inept coaches---one of whom (Clive Rush) was nearly electrocuted when he grabbed a microphone at his introductory press conference. In 1968 their scouting director, Ed McKeever, suggested they draft a wide receiver . . . before someone in the organization realized the player had been dead for six months. They plucked ex-players out of the stands minutes before kickoff---Bob Gladieux was enjoying a beer at the game when he heard his name called over the P.A. (The Patriots had cut a player earlier that morning and found themselves short. Gladieux, who would go on to spend four years in the league as a running back, made the tackle on the opening kickoff.) And they played in a run-down stadium that was one of the worst venues in professional sports. There were brief moments of success, but on each occasion, front-office infighting would invariably cause the franchise to slide back down to the basement again. But in the first four months of 2000, everything changed. The hiring of head coach Bill Belichick and Vice President of Player Personnel Scott Pioli and the drafting of quarterback Tom Brady turned the fortunes of the franchise around. And their nontraditional approach to acquiring personnel---remembering that it's not about collecting talent, it's about assembling a team---quickly led to three Super Bowl titles in four seasons. It's a feat that, in the salary cap era, with free agency, planned parity and balanced scheduling, is in many ways even more impressive than anything achieved by the past dynasties of Green Bay, Pittsburgh, Dallas, and San Francisco. Along the way, Christopher Price has had a front-row seat for football history, chronicling the rise to power of the NFL's unlikeliest superpower. Price takes the reader inside the franchise to give him a dynamic portrait of a mighty organization at the height of its power. Readers are immersed in the locker room during the strange and tumultuous days of 2001 and 2003, when major personnel moves involving a pair of the most popular players in franchise history---Drew Bledsoe and Lawyer Milloy---threatened to rock their championship foundation to the core. Readers get an up-close look at the team that dominated the league on the way to a record-setting winning streak in 2004. And Price analyzes what went wrong when they fell short in 2005 and 2006, and how they plan to return to Super Bowl form in 2007. The Blueprint will explore how the Patriots went from the dregs to a dynasty, becoming the gold standard for professional sports franchises everywhere. It will prompt sports fans (and those who study organizations) to acknowledge what many football insiders have believed for a long time: when it comes to building a successful system, the Patriots have the Blueprint. Praise for Christopher Price's Baseball by the Beach: A History of America's National Pastime on Cape Cod "[Price] provides anecdotes bound to amuse some, astound others, and inform all." ---Cape Cod Times "[Price] captures the true essence of the game and its people." ---Front Row, New England Sports Network "An excellent job . . . a solid, definitive story of the Cape Cod Baseball League." ---The Cape Codder

A comprehensive guide to writing, publishing, and launching your book—and monetizing your content ​Are you considering writing a book to boost your visibility and credibility? Or just trying to figure out how to use the book you already have to build more influence and income? No matter where you are in the process, Ideas, Influence, and Income is your field guide to using a strategic and successful publishing experience as the groundwork for a larger plan to monetize your content. Designed for experts and thought leaders and written by Greenleaf Book Group CEO Tanya Hall, this book will teach you how to • Get clarity on your message and audience • Develop your manuscript and choose a publishing option • Build your author platform and presence through social media, publicity, influencer marketing, and partnerships • Launch your book with the bang that it deserves • Use the content you’ve developed to create new income streams beyond the book These are the tools and strategies Hall has used to launch the 1000+ titles represented by Greenleaf Book Group, an independent publishing company that has made the Inc 500/5000 Fastest Growing Companies in America list seven times. A book is the holy grail of content marketing, and approaching it strategically from the outset ensures a return on the time, energy, and money behind it. Ideas, Influence, and Income is a must-have resource for authors seeking a smarter way to get the most out of publishing.

As one of the most successful general managers and team presidents in NFL history, few people understand how to create the blueprint for a winning football team like Bill Polian. After building the Buffalo Bills team that went to four consecutive Super Bowls and taking the expansion Carolina Panthers to the NFC Championship just two years after the team's creation, he was responsible for the Indianapolis Colts drafting Peyton Manning with the first overall pick in 1998 and oversaw the team's victory in Super Bowl XLI. Now, Polian shares his blueprint for building a successful football team in The Game Plan. He details the decisions both a team needs to make in the regular season and the offseason to bring teams to the postseason and the NFL's ultimate test of a well-built team: the Super Bowl.

Bill Geist--the beloved, award-winning, long-time special correspondent for "CBS: Sunday Morning," whose debut Little League Confidential was a New York Times bestseller in hardcover and paper--and Willie Geist, the Today Show host, popular member of MSNBC's "Morning Joe," and author of the best-selling American Freak Show--have begun an extended conversation between father and son on areas of mutual interest, agreement, and disagreement. Told in a unique back-and-forth banter style, the hilarious father-son team will laugh together at the shared journey of their relationship. They'll riff on fatherhood, religion, music, sports, summer camp disasters, driving lessons gone horribly wrong, being on TV, and their wonderfully odd family life. Think Big Russ and Me (May 2010, 345,829 net per bookscan) meets S*** My Dad Says, with humorous observations about professional wrestling as a worldview, raising a kid with television cameras in the kitchen, and anything and everything else that comes to their witty minds. The Geists decided to write this book so their children and grandchildren would have a record of their unusual father-son relationship. The book is remarkably funny, as well as poignant and sincere, especially in light of Bill's announcement that he's been diagnosed with Parkinson's. With its lighthearted look at the crazy things fathers and sons go through and the unique bond those experiences forge, the book is sure to be a must-have gift for Father's Day.

When her husband, Mannard, unexpectedly passed away at just 50 years of age, Sheri Hunter was devastated. With her whole world falling down around her, she turned to her friends. Years before, she and these Dare Divas had gone on a whitewater rafting trip. Now they sought out other adventures--zip-lining, skydiving, mountain climbing, and more. Through these death-defying activities and the unwavering support of her friends, Sheri slowly found the strength to move forward in life. More than just a memoir, this empowering female travelogue pairs emotionally resonant, confessional storytelling with spiritual takeaways, challenging readers to engage fully in their own lives, surround themselves with friends who will support them, and face life's challenges with courage and faith. If you've ever experienced a sudden loss or upheaval in life, Sheri's story will reassure you that even if life as you knew it is over, the future God has for you is always full of new adventures.