Supergrid Super Solution

As we live through the throes of an energy crisis this timely book sets out how electricity can finally get the world off fossil fuels, and accelerate moves to a zero-carbon world. The essential element in this transformation is setting up a supergrid to transmit vast amounts of power quickly to where it’s most needed. Supergrid – Super Solution sets out how this can be done in the European context, with Ireland playing a lead role through deployment of its vast offshore wind resources. This is in a new energy supply system delivering consistently cheaper power, all made possible by using ‘superconductor’ technology. Supergrid – Super Solution outlines: The masterplan by a global leader in developing renewable energy with input from leading energy experts. The solution that tears up energy history by revealing how renewable energy and a radically changed electricity grid are key to securing Europe’s energy future. The creation of an energy revolution using superconductor cables to deliver electricity from offshore wind and solar to areas of peak demand at the heart of Europe through rollout of the supergrid – by deploying already proven technology. Ireland’s opportunity to become a renewables exporter of green power to mainland Europe. The special advantage for counties along the western seaboard, which is set to witness unprecedented economic opportunity because of record wind speeds in the nearby Atlantic that will be harnessed by floating turbines. The need for courage and collective action by states and the private sector to work together in the best interests of humanity and planet Earth. Supergrid – Super Solution is essential reading for anyone interested in practical solutions to achieving net zero.

Full marketing integration is vital in establishing effective marketing initiatives. This newly updated, clear and accessible textbook provides students and practitioners with the skills they need to deliver successful campaigns for the modern consumer. The 8th edition of Marketing Communications continues to be a core resource covering all aspects of marketing from the planning stages and implementation to measuring data and campaign performance. Explore how to navigate buyer behaviour, social selling, PR campaigns, big data, marketing automation and more with this complete textbook. Learn through current, real-world case studies from global companies such as TikTok and Spotify and explore what it takes to build a truly integrated, successful marketing plan. Incorporating branding, customer journey, advertising and more, Marketing Communications also provides in depth content on the legal requirements you need to develop your strategy including all you need to know about new GDPR rules and 3rd party data. New to this edition, it includes information on the ongoing impact of AI in all aspects of marketing communications ensuring that you have all the tools necessary to reach the modern consumer while utilizing the latest industry technologies. This book will give readers the confidence to work in an environment of constant technological transformation and build the core skills they need as marketers to create fully integrated strategies and successful campaigns.

The Internet has ushered in a new era in the economies of networking. With the increasing need for optimization based on these network economies, the IT-based e-business has become a platform for study as well as daily practice. In a similar vein, global warming has raised many issues which come into conflict with traditional research and policies. The Internet revolution has also shifted our society from a government- and company-led economy to a ‘netizen’- and consumer-led business world. This book enlightens us on why a harmonized participation of traditional network members or interested groups is necessary and how we can create values from diverse fields of interests and objectives, including the corporate social responsibility (CSR) and eco-friendly productivity. Digital Business and Sustainable Development integrates the platforms from these two fields of study based on the comparative analysis of Asian and other developing countries.

This unique compendium provides a fact-based analysis of the most prominent energy issues of our time. It covers the period when the Covid pandemic swept across the world and substantially altered energy production and consumption. It discusses lessons learned following the reopening of economies around the world, and recognizes that we are in the midst of the energy transition. Insights into key energy topics, such as the timing of the energy transition and the need for a reliable energy portfolio for national security, are included.Some highlights of the new edition include discussions of climate change; lessons learned from the 2022 Russian invasion of Ukraine; introduction to small-scale, modular nuclear fission reactors; updates on the status of nuclear fusion reactor prototypes; advances in solar power plants and transparent photovoltaic cells; improvements in large-scale wind power; tidal and wave energy converters; oil from algae; the EU Supergrid; the transition to electric vehicles and its impact on demand for oil; and updating the Goldilocks Policy forecast.This textbook can also serve as a useful reference for students, decision makers, opinion leaders and the general public. Previous editions have been used as an introductory energy text for college and MBA students.

HVDC grids and super grids have sparked so much interest these days that researchers and engineers across the globe are talking about them, studying them, supporting them, or questioning them. This book provides valuable information for researchers, industry, and policy makers. It explains why HVDC is favorable over AC technologies for power transmission; what the key technologies and challenges are for developing an HVDC grid; how an HVDC grid will be designed and operated; and how future HVDC grids will evolve. The book also devotes significant attention to nontechnical aspects such as the influence of energy policy and regulatory frameworks.This book is a result of collaboration between industry and academia. It provides theoretical insights into the design and control of MMC technology and investigates practical aspects of the project planning, design, manufacture, implementation, and commissioning of MMC-HVDC and multi-terminal HVDC transmission technologies; filling the knowledge gap between the technology specialists and VSC-HVDC project developers and key personnel involved in those projects.

Renewable Energy normally refers to usable energy sources that are an alternative to fuel sources, but without the negatively evaluated consequences of the replaced fuels. Although energy issues have a long tradition in sociology and other social sciences, it may now be high time to conceptualize these in sociological terms as the lynchpin in our understanding of the way societies are set to develop in the 21st century. This concise book focuses on sociological attempts at better framing contemporary theories of energy transformations and to deliver an accessible overview on the relationships between different types of renewable energy sources and their practical usages in modern societies. A strong focus is laid upon new forms of environmental governance and unavoidable knowledge gaps triggered by attempts to transform contemporary energy systems to renewable ones. Critical topics include the challenge of transition from centralized to decentralized system structures, the integration of renewable energies into existing energy structures or the replacement of these, coping strategies to unforeseen risks and conflict issues, and socio-cultural reservations to new technologies connected to renewable energies.