Superhuman Innovation

DISTINGUISHED FAVOURITE: Independent Press Award 2020 - Business General Category WINNER: CES 2020 Gary's Book Club Top Technology Book of the Year Artificial Intelligence (AI) is the new electricity of our times. It is revolutionizing industries the world over, and changing how we fundamentally view and understand work. Superhuman Innovation argues that AI will supercharge the workforce and the world of work, can be harnessed to deliver powerful change to how companies innovate and gain competitive advantage. It is a practical guide to how AI and Machine Learning are impacting not only how businesses, brands, and agencies innovate, but also what they innovate: products, services and content. In a world of product and pricing parity, the delivery of superior service experience has become the new marketing, and the new real competitive edge. With AI companies can harness the power of data, personalization and on-demand availability, at the touch of an intelligent button. Superhuman Innovation discusses how AI will serve the superstar innovators of tomorrow, by enabling them to see deeper insights and set sail for higher goals. It unearths a powerful five-pronged model which describes how AI enables innovation through the offerings of Speed (facilitating work processes), Understanding (revealing and mastering deep insights), Performance (customization of delivery to customers), Experimentation (the iterative process of reinvention and feedback) and Results (tangible, measurable and optimizable results). The book is supported by varied and innovative case studies from a variety of industries.

One of the greatest challenges in the ever-changing world of IT is to create and maintain an innovation culture and align innovation activities with company strategy. This book provides a fresh perspective on innovation management activities in an IT environment using examples from both start-ups and established companies such as Cisco, Ericsson Nikola Tesla, Lufthansa Systems, Worldline, Amdocs, Telefonica and Enea. This book addresses the following issues: The software development environment offers many possibilities for innovation, yet also places some constraints on the innovation process at the same time. It considers how this can be bypassed to bring success to the company. It is a challenge to create and maintain an innovation culture using an agile process in the area of software development with its short cycles. This book describes how to bring innovation challenges closer to developers and use their experience and vision to create new projects. It also shows how to inspire software engineers using incremental and often small but useful money-saving improvements. The fourth industrial revolution changes companies from the inside and brings changes to common agile product management processes in IT. This book examines the effects on innovation management and what mechanisms are used for success in this new environment.

This book enables readers to interrogate the technical, rhetorical, theoretical, and socio-ethical challenges and opportunities involved in the development and adoption of augmentation technologies and artificial intelligence. The core of our human experience and identity is forever affected by the rise of augmentation technologies that enhance human capability or productivity. These technologies can add cognitive, physical, sensory, and emotional enhancements to the body or environment. This book demonstrates the benefits, risks, and relevance of emerging augmentation technologies such as brain–computer interaction devices for cognitive enhancement; robots marketed to improve human social interaction; wearables that extend human senses, augment creative abilities, or overcome physical limitations; implantables that amplify intelligence or memory; and devices, AI generators, or algorithms for emotional augmentation. It allows scholars and professionals to understand the impact of these technologies, improve digital and AI literacy, and practice new methods for their design and adoption. This book will be vital reading for students, scholars, and professionals in fields including technical communication, UX design, computer science, human factors, information technology, sociology of technology, and ethics. Artifacts and supplemental resources for research and teaching can be found at https://fabricofdigitallife.com and www.routledge.com/9781032263755.

Duh! 1 Second rule speaks of those who are the extremists and have the insatiable hunger to succeed but fail to do so due to many external or other reasons. Duh! 1 second rule gives these people a second in advance to stay put and plan ahead of acting out. This 1 second rule will enable you to reach out and get that you want from your lives to win back the time from all those who laughed or mocked you. This 1 second is the massive edge that you will gain over all others who just live 24 hours of each day that is 86400 seconds whereas you get to live close to 86401 seconds. The one second extra every time you use the rule properly. Ready to dive into this mystery or this rule. Let’s get right in with the rule and then look at some superheroes who have mastered this rule and are at a very different level now. We will then be also looking at some of the necessary rules that we will need to follow to become a master at this. These rules are made to help us master this quickly and get our desired results at the earliest. These rules are also the same ones which are taught during the sessions which are there on Project Management or Agile Software development cycle. They are also a part of the Scrum training, the PMP training and also the Six Sigma training. These fundamentals have not changed and will continue to product superheroes even in the future.

This book is useful to understand and write alongside non-human agents, examine the impact of algorithms and AI on writing, and accommodate relationships with autonomous agents. This ground-breaking future-driven framework prepares scholars and practitioners to investigate and plan for the social, digital literacy, and civic implications arising from emerging technologies. This book prepares researchers, students, practitioners, and citizens to work with AI writers, virtual humans, and social robots. This book explores prompts to envision how fields and professions will change. The book’s unique integration with Fabric of Digital Life, a database and structured content repository for conducting social and cultural analysis of emerging technologies, provides concrete examples throughout. Readers gain imperative direction for collaborative, algorithmic, and autonomous writing futures.

Creativity must be turned into innovation that adds value and leads to strategic action. Innovation is often associated with Silicon Valley, expensive research and development departments, and expensive commercialization that primarily benefits a small portion of the world’s population. A small portion of the world’s population working together to solve wicked green problems is not enough either. Green creativity and eco-innovation are necessary to help solve green problems by making products and services available and affordable to the masses. Multidisciplinary Approaches in AI, Creativity, Innovation, and Green Collaboration focuses on the importance of green creativity, eco-innovation, and collaboration to create a more sustainable world. It builds on the available literature and joint expertise in the field of management while providing further research opportunities in this dynamic field. Covering topics such as eco-leadership, green marketing, and social responsibility communication, this premier reference source is a comprehensive and timely resource for government officials, decision makers, business leaders and executives, students and educators of higher education, librarians, researchers, and academicians.

Discover the profitable business opportunities within the metaverse and learn how you can and why you should get your company involved today. In Decoding the Metaverse, Creative Cloud strategist and Web3 expert Chris Duffey establishes a roadmap for entry to the metaverse. Written to help businesses get a handle on a complex new business opportunity, the book begins by explaining how previous iterations of the internet led to the creation of immersive digital technology with Web3 before detailing the building blocks of the metaverse. The book takes readers through the future of digital spaces, offering insight into immersive experiences, customer engagement, product-led growth and profitability. The chapters focus on the building blocks of the metaverse, including NFTs, blockchain, tokenomics, gaming and virtual real estate. Each chapter is paired with a corresponding case study from well-known brands currently working in the metaverse. Decoding the Metaverse ends with guiding principles about the ethical ramifications of immersive experiences and digital governance. Throughout Decoding the Metaverse, Duffey highlights the importance of reaching customers through shared immersive experiences. Showcasing the potential impact of working with Web3, he explains how companies can use these opportunities to further their reach and grow their revenue. Readers will step away from the book eager to get their companies involved today.

The developed world is struggling with unsustainable promises and unappealing choices, and sustained economic growth represents one of the few ways out. And over the centuries, growth in advanced economies has been strongly linked to innovation. Despite the vast amounts written about innovation over the years, understanding of its drivers remains surprisingly limited. This book, by top Harvard Business School professor Josh Lerner, seeks to remedy this shortfall. It highlights that while organizational economists have made strides in understanding what combinations of incentives and organization structure can encourage innovative breakthroughs, many of these insights have not yet received the attention they deserve in the real world, or been developed in ways that can easily be applied in real situations. The author focuses on two models for encouraging innovation, the corporate research laboratory and the start-up. Each model, while proven and successful, also faces significant challenges and ambiguities. A central argument is that there remains considerable potential for hybrids between these two approaches. This book draws on important research in economics and reviews different approaches to innovation, combining this with a series of case examples to explore the challenges that face start up firms, large firms, and nations. It is essential reading for anybody faced with the challenge of innovation.