Sustainable Consumption And The Attitude Behavior Gap Drivers And Barriers

Adolescents around the globe are demonstrating for a sustainable future. Businesses, too, increasingly embrace the idea of sustainable economic activities. Sustainability has evolved from a niche topic into a mainstream one. Nevertheless, there still is a discrepancy between people’s attitudes toward sustainable practices and the extent to which they actually act on them. Which drivers and barriers of sustainable consumption exist? What are the reasons for the attitude-behavior gap? Bea Alexandra Wintschnig discusses the necessity of sustainable consumption patterns in practice as a key enabler of a general sustainable development. The variety of identified factors can broadly be subdivided into two categories: individual-related and environmental determinants. The former includes socio- demographics, personal characteristics and value orientation. The environmental determinants comprise product, service or behavior-related factors, such as cost of consumption or stereotypes of sustainable products. Bea Alexandra Wintschnig explains why people seem to talk more about environmental protection than they actually do for it. In this book: - Climate protection; - Sustainability; - Corporate Social Responsibility; - Self-efficacy; - society

Master's Thesis from the year 2023 in the subject Psychology - Industrial and organizational psychology, grade: 1,3, University of Applied Sciences Hamm-Lippstadt, language: English, abstract: The purpose of this thesis is to further explore the existence and underlying factors of the ABG in more detail. As the field of sustainable food consumption plays a crucial role in reducing GHG emissions, this work is limited to the food retail sector. To further specify the research context, this thesis is based on the age cohort of Gen Z. In this respect, the intention is to understand what motivates members of Gen Z to consume sustainably. On the other hand, it aims to find out what factors prevent Gen Z from behaving in accordance with their sustainable motivation and attitude. Furthermore, as Gen Z members can be seen as future leaders and decision makers, it is particularly important and interesting to analyze the consumption behavior of this cohort in more detail. The results of this work are intended to contribute to a better understanding of the ABG among Gen Z members in the context of food consumption. From these findings, practical implications will be derived that can contribute to a greener future for the planet and help retailers and the government to better design point of sale (POS) interventions and other campaigns to increase sustainable shopping behavior among consumers. In addition, further areas of research can be identified that have the potential to expand the body of knowledge on sustainable food consumption. Sustainability is probably the most discussed topic in recent times, and it is noticeable that it must be integrated into almost every aspect of life. It is evident that the population is increasingly adopting pro-environmental attitudes, but there is little change in their actual behavior. The resulting Attitude-Behavior-Gap can be observed in various consumption contexts, such as in food consumption. More precisely, the food system is responsible for 30 percent of greenhouse gas emissions, thus food consumption must become more sustainable to meet the climate goals. However, although the issue of sustainability in different consumption contexts is widely discussed, little is known about the drivers and barriers of sustainable food consumption, the reasons why an Attitude-Behavior-Gap occurs and how shoppers deal with it. Using a Grounded Theory approach, in-depth insights are gained from eleven interviews with a sample of Generation Z members. The main barriers to sustainable food consumption were found to be habitual buying, convenience, selfishness, and financial reasons.

This book is a printed edition of the Special Issue "Sustainable Consumer Behavior" that was published in Sustainability

There is widespread rhetorical agreement that the fashion industry must get itself onto a more ethical and sustainable footing. What does this mean in practice, and how can this be achieved in different regions around the world? This book brings together expert scholars and reflective practitioners via a network of dialogue and exchange to help drive forward an ethical and sustainable future for the fashion industry. With insights from fashion design, management, sociology, philosophy, education, heritage studies and policy, the book asks whether or not fashion can save the world. Enriched with illuminating case interviews and the perspective of experts, this book will be of interest to researchers and scholars in the fields of sustainable business and the fashion industry, and provides a unique resource for readers seeking to understand more about the need for responsible fashion.

Examining the psychological and social drivers of unsustainable and sustainable consumption, this Concise Introduction provides an insightful overview of the causes of unsustainable consumer behaviour and the instruments and interventions needed to create a sustainable consumption pattern.

This forward-looking volume examines the role of social influence--including social media--in creating and fostering sustainable consumer behavior. Using the concepts behind social influence theory as a launching point, it describes humans' need for social networks and identifies the core components of buying, such as consumer goals and the gathering of opinions. From here, chapters examine ways social influence can encourage and support sustainable consumption, from buying green products to recycling packaging materials to supporting environmentally responsible brands. Real-world examples, critical thinking questions, a breakdown of strategies for influencing behavior, and pertinent references give the book extra dimensions of value. Among the featured topics: Social influence: why it matters. Values, attitudes, opinions, goals, and motivation. What we buy and who we listen to: the science and art of consumption. Decision making and problem solving. Households: productivity and consumption. Sustainably managing resources in the built environment. Between its nuanced understanding of social connections and its up-to-date lens on technology, Social Influence and Sustainable Consumption is must reading for researchers in the fields of consumer psychology, consumer behavior, and consumer sustainability.

This is an open access book. FACTUM Conference proceedings are the output of one of the few academic events of its nature happening globally, researching fashion communication from different angles and perspectives. It includes contributions from scholars studying communication and marketing, management, digital transformation, and cultural heritage, among other disciplines. This book presents papers from the third bi-annual Conference, which aims to become the major reference point in the field. These proceedings seek to promote theoretical and empirical interdisciplinary work on how various communication practices impact both the fashion industry and societal fashion-related practices and values. With these proceedings, several objectives are aimed to be achieved, namely: - to establish and consolidate an international and interdisciplinary network of scholars in the field of fashion communication; - to share methodological approaches; - to expand the dialogue between communications studies and fashion-related disciplines; - to encourage junior researchers to pursue their scientific interests in this field. Finally, the book can be used by professionals in the field of fashion communication and marketing, who are eager to access sound research in a field that is developing very fast due to its digital transformation.